Like many of you, I lead a small Bible study group every week. I'm a great believer in growing new leaders, so I frequently ask different members of the group to lead an inductive study. Of course, I help them with a little material from my Logos library--a commentary snippet here, the passage from a couple of other translations, a Bible dictionary article there--and it's like showing iron tools to cavemen who are still getting the knack of this fire thing. Lay people aren't like us Bible geeks. They have no idea what resources even exist, but if they love God, and are beginning to grow as believers, they're delighted to find out. God wants every single lay person in the world to be a Bible geek, right?
That said, I wish there was a permutation of Logos, perhaps cheaper than the obscure $149.95 Christian Home product, that I could use to entice my group members to dive into the world of Logos. As it is, the Logos market is basically Christian professionals--pastors, teachers, the hardcore and the scholarly. They gravitate toward the Gold and Silver type packages. The potential for truly committed lay believers seems massive to me, but what do I know?
When I show off Logos to such people, they are fascinated, but not to the point that they would put down $150 for the bare bones, with several dusty old Bible translations and public domain commentaries.
Quickverse et al, of course, are more positioned for that market. But they're not Logos. I would gently suggest that competitors lack the passion and inventiveness to create a product that we, the Bible geeks, could take to the Sunday school class, to the board of elders, and to the uttermost parts of our congregations. Logos ambassadors? Sure, that's a good idea that would really create sparks if we had something for the huddled masses of lay people around us, rather than the two or three ministerial friends we know who still don't use computer resources for ministry.
Yes, sigh, I know. There are lots of reasons why something like this doesn't happen. All I know is that I meet monthly with a group of mature, well-educated Bible study leaders, all of whom have their own groups, and other than me, about two of twelve had even even seen Bible software when I did a Logos demonstration. My pastor was using the Bible Gateway to prepare his sermons. (Just went to a Logos camp, and he's learning quickly.) I guess this would suggest we haven't even begun to reach the primary market of geeks, because every Bible study leader in our church should be using Logos. But even there, I suspect a number of them aren't going to pay $150 for a stripped-down collection. For me, someone who really needs Logos for my daily work, it took a great sacrifice to afford the Bible Study library. I dream about what could happen if we started getting committed lay people into the riches of Bible exploration available through Logos. Why not swing for the fences?
I see a lot of exciting progress at Logos in using the Web, using social networking, programs such as Amabassadors (am I naming that right?), nifty little touches like RefTagger and so on, to grow the market. Keep on keeping on with that. Dare to make the Website a destination with more content, something to familiarize the non-Logos public with our software as they drift over to the site for other Bible-related stuff. But also, I hope Logos will think about a better lay product. I'm sure pastors would be proclaiming its glory from their pulpits very quickly, if they want a more biblically literate congregation.
/soapbox