Oh man! Tozer on sell...gotta have it!!

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Posts 5257
DIsciple II | Forum Activity | Replied: Sun, Sep 5 2010 10:32 PM

Michael Childs:

Thomas Black:
It's a bit less sinister than you think Chuck.  It's all about targeted marketing.

Well, I agree with Chuck.  I find it offensive. 

I have spent in excess of three thousand dollars with Logos in the past 12 months alone, and I have been a customer since the very beginnng. I have history of being a loyal customer, and I have introduced many fellow pastors and laymen in my churches to Logos over the years.  So I feel free to express my honest feelings. 

It would cost very little to send the offers to everyone.  This is not the old snail mail advertising that is so expensive. This would make more sense if it cost 75 cents to a dollar to notify each customer.  That is not the way it is with email and the net. 

It is certainly Logos' right to run their company any way they please, but I have lost some respect for them over this.  I feel they have proven much less loyal to me than I have been to them.

The end result is that they are creating ill will among their customers.  That's real smart.

Michael there is currently an even better pricing that what was originally offered on the Facebook fan page so all has not be lost if you really are interested in getting these, you can get them even cheaper now.

 

Posts 184
LogosEmployee
Dan Pritchett | Forum Activity | Replied: Mon, Sep 6 2010 2:57 PM

Michael Childs:
It would cost very little to send the offers to everyone.  This is not the old snail mail advertising that is so expensive. This would make more sense if it cost 75 cents to a dollar to notify each customer.  That is not the way it is with email and the net. 

Michael, please feel free to call our direct sales line at 800-875-6467 at any time you wish to ask them for our monthly specials, or if there are any offers on a particular title you are interested in. When you give our sales team a call they can see your order history and will be able to offer you the products that match your interests and help you get the best deals possible.

I want to make sure you understand there is no conspiracy here to stop sales. We are actually quite pleased when people want to place orders as you can imagine. I assure you what is going on here is not designed to hurt feelings or reduce sales. We like sales!  

Smile

We are happy to have all the orders that customers want to place, and yes, we do market special offers to encourage sales as well. In the case of the targeted offers, the issue is not "snail mail costs" or the old way of marketing versus the new way. It is that very "new way" which comes with a tremendous power/responsibility that keeps everyone from seeing the same targeted marketing all at once, and all at the same time.

Logos has over 10,000 products. In the old days of direct snail mail, the marketer would have to think long and hard about a direct mail campaign. Choose the perfect product at the perfect price, get a budget and cross their fingers while tens or hundreds of thousands or dollars were being spent and hope that some day when the customers received their marketing piece the sales would come in.

Fast forward to present day. We could send one email per product, and one pop-up inside Logos 4 for all 10,000 titles at once, for not too much more money.

As you can imagine, if you opened your email and got 10,000 emails from Logos you would NOT be happy. In fact, by that time we would probably be banned from all the ISPs out there and we could never email effectively again.

Even if we could find a way to overcome all the obstacles, there is no way each customer would want to buy or be able to afford every offer. In other words, we strive hard to have the right balance, volume, and timing of special offers to make sure people are seeing great deals that are relevant to them and at a time where they could possibly afford them. We try hard to make sure we are not overwhelming our customers with too many good deals. If you take a look at some of the other threads you'll see plenty of comments from some of our best customers that feel like their are too many good deals/Pre-Pubs/specials all at once already. We keep a close eye on our stats, sales, and customer feedback and try hard to seek the right balance for how much promotion we do.

So that covers promotion from us to you. However, if you are ready to buy at any time, and there is no appealing offer at hand, do feel free to call the sales department and see what they have going on at 800-875-6467. Even though we will never send you 10,000 offers at the same time, the sales department would be happy to take an order for 10,000 titles all at once! 

Big Smile

Posts 5257
DIsciple II | Forum Activity | Replied: Mon, Sep 6 2010 3:16 PM

Dan Pritchett:
the sales department would be happy to take an order for 10,000 titles all at once! 

We'd be happy to place such an order too even for the 10,001 (EEC) but not so sure our bank mangers would be as enthusiastic, no our ISP's for those of us who live under the restrictions of limited bandwidth per month..... but then if we could all get those 10,001 titles at once,  what would the Logos Sales and Marketing team do ... work on the next 9,999 titles I guess....Stick out tongue

Posts 8602
TCBlack | Forum Activity | Replied: Mon, Sep 6 2010 4:14 PM

Thanks for putting this on Logos Speaks, Rosie - I was just getting ready to do it and saw you beat me to it again.  :-)

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