Page 2 of 3 (59 items) < Previous 1 2 3 Next >
This post has 58 Replies | 7 Followers

Posts 453
David Buckham | Forum Activity | Replied: Thu, Oct 8 2009 7:22 AM

To my knowledge Logos still has the Ambassadors program that offers the software at a 25% discount.    Maybe this means the Ambassadors are about to have some new venues of sales opened up to them.

all about Christ,

David

all about Christ,

David Buckham

http://thinkspurlove.blogspot.com

 

 

Posts 62
Mike T | Forum Activity | Replied: Thu, Oct 8 2009 8:10 AM

David Buckham:

To my knowledge Logos still has the Ambassadors program that offers the software at a 25% discount.    Maybe this means the Ambassadors are about to have some new venues of sales opened up to them.

all about Christ,

David

 

Although I have purchased a couple of add-ons to Logos through third-party resellers due to pricing, there is another issue to this change in operations.  Given that the longevity of our software depends upon the long-term success of Logos, how is Logos going to market its base products?  It was radio marketing for Illumina software that drove me into my local Christian bookstore to check out the available software.  After evaluation of the options, I chose Logos... but had Logos not been in that bookstore, I would now be using a different software package.  Now, I may be one of a small minority (I usually am), but it would be interesting to know what percentage of sales of Logos base packages are through 1) Direct sales (salesforce/internet), 2) Resellers, 3) Ambassador program/referrals, 4) Seminaries/Bible colleges, etc.  It may be that this decision impacts only a small percentage of sales...

Mike

Posts 453
David Buckham | Forum Activity | Replied: Thu, Oct 8 2009 11:49 AM

Michael,

I am not sure about the percentages of sales.  I can say that I learned of Logos in Bible College and not from a retailer.  However, when I purchased Logos, I went through a retailer.  The ambassador program has only been out a little over a year I think. I have been affiliated with the program since late Spring.

The only thing the closing of sales through resellers will effect is buying base packages.  Retailers will still sale third party add-ons, commentaries, books and so on.  But if I buy an add-on, like an eBible set from Thomas Nelson, as my first purchase, I get a Logos engine and an account created when I register the software.  If I had never heard of Logos at the point of my initial purchase, I will definitely hear more of Logos.

I know I have "sold" several Logos systems by word of mouth.  As an ambassador, not so many, but I live in a smaller area now.

I wonder if Logos is taking a console approach to this?  Nintendo, Sony and Microsoft now say (and have said) they make little on their gaming consoles, they make money off the games and accessories, especially the third party games.  I wonder if Logos is going to push third party sales through the resellers now.  Could be a smart move financially...at least for the U.S. market.

all about Christ,

David Buckham

all about Christ,

David Buckham

http://thinkspurlove.blogspot.com

 

 

Posts 1698
LogosEmployee
Bob Pritchett | Forum Activity | Replied: Thu, Oct 8 2009 8:14 PM

The decision was based on a careful analysis of our sales; you can be assured that we didn't turn off any channel that was doing significant business.

Posts 3810
spitzerpl | Forum Activity | Replied: Thu, Oct 8 2009 8:21 PM

Bob Pritchett:

The decision was based on a careful analysis of our sales; you can be assured that we didn't turn off any channel that was doing significant business.

And its having to make decisions like these that make me glad I don't run a business.

Posts 71
Colin Thornby | Forum Activity | Replied: Thu, Oct 8 2009 8:53 PM

Bob Pritchett:

The decision was based on a careful analysis of our sales; you can be assured that we didn't turn off any channel that was doing significant business.

Hi Bob. I can absolutely understand that for North America. I'm hoping that there will still be some retail presence in Australia, otherwise it will effectively mean you leave our marketplace, which I think would be very sad.

Colin

Posts 1698
LogosEmployee
Bob Pritchett | Forum Activity | Replied: Thu, Oct 8 2009 8:59 PM

Colin Thornby:
I'm hoping that there will still be some retail presence in Australia

We examined our international sales and found that direct sales from overseas were dramatically higher than sales through distributors. In the age of the Internet, people communicate directly. (Case in point: You're corresponding with me directly, not our Australian distributor.)

Posts 71
Colin Thornby | Forum Activity | Replied: Thu, Oct 8 2009 9:47 PM

Bob Pritchett:

Colin Thornby:
I'm hoping that there will still be some retail presence in Australia

We examined our international sales and found that direct sales from overseas were dramatically higher than sales through distributors. In the age of the Internet, people communicate directly. (Case in point: You're corresponding with me directly, not our Australian distributor.)

Yes, they do tend to, but I found out about your product through an Australian retailer, not through your website. I'm on here because I own Scholars super duper package, appreciate it and the community that has formed around it. I purchased my base package through an Australian retailer, not through Logos - if it had not been there I would not have bought it, and thus bought into your system. I purchased the upgrades and so on through Logos because they don't need to be physically delivered (generally).

If I'd had to import your software myself, I'd have paid AU$1,775 including import duties and taxes. If I'd bought it in Australia it would have been quite a bit lower (I reckon around AU$1,300).

Obviously it is your decision. All I'd point out is that you can't rely, in other territories, on people getting hold of American Christian magazines and so on, because they don't have wide circulation here. That means your visibility will be poor. There is another thing - Australians are different to Americans, I understand. We have a much smaller 'mail order' culture - it has never been as common here. Australians like to look, feel and experience before they buy, particularly larger purchases. We also like to know someone we can get hold of easily stands behind the product - I know Logos does, is reachable and so on, but others may not until the experience it, which they won't until they buy it and so on.

I absolutely agree with the efficiency of distributing software via the Internet. I'd suggest, though, that if you want to continue to have a share of the market in Australia you need to have some sort of strategy to do it. However - you may be choosing to concentrate on North America, and that is a valid choice. I don't know what your sales figures are. You might also be choosing to focus on 'power users' who would tend to do research and then purchase happily this way. Again - a valid choice.

I regularly recommend your products and show people how to use them (we don't have the benefit of Camp Logos here), and it will be sad if people can't buy them easily.

Posts 1674
Paul Golder | Forum Activity | Replied: Fri, Oct 9 2009 9:41 AM

Bob Pritchett:

The decision was based on a careful analysis of our sales; you can be assured that we didn't turn off any channel that was doing significant business.

Hi Bob,

Does this mean that Zondervan's retail boxed product will be like Nelsons, with their label?

 

"As any translator will attest, a literal translation is no translation at all."

Posts 9947
George Somsel | Forum Activity | Replied: Fri, Oct 9 2009 9:48 AM

MJ. Smith:

Pastor Jerry Bush:
This only bothers me because it reduces competition, and that usually leads to higher prices.

Come on all you half-emptiers; it means we don't have to spend our time shopping around for the best price. Cool

I don't buy much from other retailers (once, maybe twice), but it kind of reminds me of the old Tennesee Ernie Ford song popular in the late 50's "I owe my soul to the company store" -- oh well, I already do.  Cool

george
gfsomsel

יְמֵי־שְׁנוֹתֵינוּ בָהֶם שִׁבְעִים שָׁנָה וְאִם בִּגְבוּרֹת שְׁמוֹנִים שָׁנָה וְרָהְבָּם עָמָל וָאָוֶן

Posts 9947
George Somsel | Forum Activity | Replied: Fri, Oct 9 2009 9:52 AM

Kenneth Shawver:
Who's complaining???

Me, I like to kvetch.  Are you trying to deprive me of my right?  Smile

george
gfsomsel

יְמֵי־שְׁנוֹתֵינוּ בָהֶם שִׁבְעִים שָׁנָה וְאִם בִּגְבוּרֹת שְׁמוֹנִים שָׁנָה וְרָהְבָּם עָמָל וָאָוֶן

Posts 9947
George Somsel | Forum Activity | Replied: Fri, Oct 9 2009 9:55 AM

Philip Spitzer:

Kenneth Shawver:

Philippians 2:14

 

14 Do all things zwithout 4complaining and adisputing, Big Smile

Who's complaining???

and here all this time I thought that verse said " Do all things without champagne and dissipation" Big Smile

I'll drink to that.

george
gfsomsel

יְמֵי־שְׁנוֹתֵינוּ בָהֶם שִׁבְעִים שָׁנָה וְאִם בִּגְבוּרֹת שְׁמוֹנִים שָׁנָה וְרָהְבָּם עָמָל וָאָוֶן

Posts 7176
DAL | Forum Activity | Replied: Fri, Apr 30 2010 2:43 PM

Don't buy from retailers period! I had the Scholar's Gold version 3 which I got from Logos and then went ahead and bought Baker's NT commentary by William Hendricksen & Simon Kistemaker as an add on from Christianbook.com back in October of 2009 only to find out that that set came with my upgrade to Platinum LE when L4 was released in November.  When I asked the sales person if I could get a better discount on my upgrade due to the fact that I had just purchased Baker's NT commentary from Christianbook.com he said he couldn't give me any credit because I had not purchase the set from Logos.  If I had known that I would have purchase all of my add ons from Logos even if they are a little bit more expensive [the reason I bought the set from christianbook was because it was $85 bucks, compared to $159 from Logos -- that's a $74.95 difference!].

Now, here I am trying to sell the Baker's NT commentary CD-ROM I got from Christianbook.com because I already own it through my Logos upgrade to Platinum.  Yes, Logos has always claimed they won't make you buy the same book twice [and they do honor that] but back then they should've let us know that that only applies to products purchased through them and not retailers.

In the end, I learned my lesson and now I only purchase through Logos [taking advantage of their payment plan].  And I'm also confident that I'll be able to sell the CD-ROM I got from Christianbook.com, it's only a matter of time until I get my money back so I can purchase the Bible Expositor's Commentary as an add on or some other books.  So don't worry, I'm not complaining, I'm just stating facts and thank God there's Logos 4! Great tool I'm proud to show and spread the word about!

Posts 3860
Forum MVP
Friedrich | Forum Activity | Replied: Fri, Apr 30 2010 3:15 PM

Douglas Alvarenga:
Don't buy from retailers period!

 

. . . but consider buying from a private reseller named Doug, who is a very nice gentleman who will give you a good deal!  Stick out tongue

I like Apples.  Especially Honeycrisp.

Posts 7176
DAL | Forum Activity | Replied: Fri, Apr 30 2010 4:40 PM

Exactly! I'm gonna lose some money, but I'm going to resell Baker's NT CD-ROM for $60 considering the fact that the person will have to pay his/her $20 bucks license transfer fee... ;-)

Posts 5
WalterJohnson | Forum Activity | Replied: Thu, Aug 12 2010 5:04 PM

Bob,  you make the point about the internet, and its effects on business. And though I agree with the communications piece, I strongly disagree with the Affiliate Program being shut down.

If you don't have enough margin in your products to allow affiliates to help you market, and process those affiliate payouts, your pricing model must be messed up. (contrary e.g. - Amazon's success)

You may have had limited success in the past, but Christian efforts are often years behind the secular world. I think Logos would be surprised how many sales they would receive of Logos Software, or even subscriptions to Bible Study Magazine, in the same way many "secular" companies are experiencing now.

I also think Logos should employ the fixed pricing model (like Apple, etc.) so that affiliates or resellers all sell the products at the same price, but you simply share the revenue with those helping you sell the product.

Trying to sell your product alone is a losing proposition. Show me one successful company that doesn't sell their product through resellers of some kind.

Thanks for the time.

Until We're All Home,

Walter

Posts 8967
RIP
Matthew C Jones | Forum Activity | Replied: Thu, Aug 12 2010 8:12 PM

WalterJohnson:
Trying to sell your product alone is a losing proposition.

Hi Walter, Welcome to the forums.

If you have read this thread from the beginning, I am sure you've seen the reasons Bob gave for this decision. Many pros and cons have been brought up. The question of taxes, tarrifs and shipping costs is certainly a factor in each foreign market. And each market differs a bit from the others.

Look at this recent blog for a good snapshot of the Logos user base. "How to Get Logos Support at 1:30 AM"
http://blog.logos.com/mt-cgi/mt-search.cgi?search=How+to+Get+Logos+Support+at+1%3A30+AM+&IncludeBlogs=1&limit=20

 I agree it would be helpful to have a local representative "on the ground" in each country serviced. It would be a wonderful service if you could provide that function in your locale. Logos has an Ambassador program to reward individuals who help others buy into Logos.  See here for info: http://blog.logos.com/archives/2009/03/become_a_logos_ambassador.html

I don't think Logos is trying to sell their product alone. There has got to be some balanced solution that will likely include the Ambassadors Program, online sales, regional representatives and seminars. I would love to travel the world for Logos, but alas, I am still a novice with Logos 4.0.

But I can dream, can't I?  Yes Cool Travel Paradise

Logos 7 Collectors Edition

Posts 5
WalterJohnson | Forum Activity | Replied: Thu, Aug 12 2010 8:36 PM

I am not trying to speak to sales outside the US... I am talking about US Sales. I see no good reason to NOT use resellers and to NOT have an Affiliate program in the United States, if you force pricing to be the same for all resellers and Affiliates. Living without these is a very limited vision.

Posts 222
LogosEmployee
Mike Aubrey | Forum Activity | Replied: Thu, Aug 12 2010 9:01 PM

WalterJohnson:
I am not trying to speak to sales outside the US... I am talking about US Sales. I see no good reason to NOT use resellers and to NOT have an Affiliate program in the United States, if you force pricing to be the same for all resellers and Affiliates. Living without these is a very limited vision.

Here's good reason not to use them: Direct from Dell: Strategies that Revolutionized an Industry (Collins Business Essentials). You don't find Dell computers at reseller locations.

Posts 5615
Todd Phillips | Forum Activity | Replied: Thu, Aug 12 2010 9:26 PM

Michael Aubrey:

WalterJohnson:
I am not trying to speak to sales outside the US... I am talking about US Sales. I see no good reason to NOT use resellers and to NOT have an Affiliate program in the United States, if you force pricing to be the same for all resellers and Affiliates. Living without these is a very limited vision.

Here's good reason not to use them: Direct from Dell: Strategies that Revolutionized an Industry (Collins Business Essentials). You don't find Dell computers at reseller locations.

That book is dated. See: http://www.walmart.com/ip/Dell-i17R-2084-OBK/14335606

Big Smile

Wiki Links: Enabling Logging / Detailed Search Help - MacBook Pro (2014), ThinkPad E570

Page 2 of 3 (59 items) < Previous 1 2 3 Next > | RSS