In the name of diversification?

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Rene Atchley | Forum Activity | Replied: Sun, Feb 20 2011 2:15 PM

Biblesoft sold the whole company with no next generation ready to roll out as their base found market alternatives from what i understand.  Talking about wasting money...egads

 

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Mark Barnes | Forum Activity | Replied: Sun, Feb 20 2011 2:29 PM

Rene Atchley:
Marketing genius indeed but I for one am going to be a bit cautious of how I spend my money with the company given other examples in the industry like Biblesoft.

A few minutes on their forums really puts the Logos 4 issues in perspective, doesn't it? Sad, though. My first Bible software was PC Study Bible, and I progressed from 5.25" disks to 3.5" and eventually CD-ROM. It was a great product - better than Logos in those days.

There are no guarantees with any product. Even Microsoft are not immune, I invested £100s in Microsoft's Mobile products over four years, only for them to ditch the system because they fell too far behind their competitors and couldn't catch up. That said, I really believe Logos offer the least risk. They're a very big company, it's not a couple of guys working out of a rented office. And the deals they have with so many publishers lead me to believe that even if (God forbid!) they were to go bust, another company would pick up the pieces and take over. But crucially, Logos have sound financial strategy (not committing to new publications until they know they can sell enough, for example), and they're so far ahead of the competition there is zero danger that they're going to fall behind any time soon. So there is a risk - but with Logos I'm sure the risk is minimal.

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SteveF | Forum Activity | Replied: Sun, Feb 20 2011 2:35 PM

OFF Topic

George Somsel:
Hmm, looks inviting.  Perhaps I should apply as a customer relations specialist.  With my sterling personality and friendliness, I should be a knock-out !  Devil

 

I do so enjoy your posts, George. They often make me smile.

Blessings

Regards, SteveF

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Colin Thornby | Forum Activity | Replied: Sun, Feb 20 2011 2:35 PM

Diversification is a strategy often used by companies in order to drive customers to their core products. For example, there are two goals to the iOS apps, I imagine. To serve existing customers, but also to encourage new customers to buy core packages which they can then access on their laptop/desktop and iOS device. The Android version will do the same.

I don’t know much about Proclaim - it isn’t a product I’m much interested in, so I haven’t investigated it.

Diversification is a legitimate and often used business strategy to get more customers. If you look at most of the products carefully, you’ll see how they could fit into Logos’ business strategy. If you get more customers, you have better economies of scale, can make more money, and invest more in developing / consolidating product.

Posts 322
Rene Atchley | Forum Activity | Replied: Sun, Feb 20 2011 2:48 PM

Mark Barnes:

Rene Atchley:
Marketing genius indeed but I for one am going to be a bit cautious of how I spend my money with the company given other examples in the industry like Biblesoft.

A few minutes on their forums really puts the Logos 4 issues in perspective, doesn't it? Sad, though. My first Bible software was PC Study Bible, and I progressed from 5.25" disks to 3.5" and eventually CD-ROM. It was a great product - better than Logos in those days.

There are no guarantees with any product. Even Microsoft are not immune, I invested £100s in Microsoft's Mobile products over four years, only for them to ditch the system because they fell too far behind their competitors and couldn't catch up. That said, I really believe Logos offer the least risk. They're a very big company, it's not a couple of guys working out of a rented office. And the deals they have with so many publishers lead me to believe that even if (God forbid!) they were to go bust, another company would pick up the pieces and take over. But crucially, Logos have sound financial strategy (not committing to new publications until they know they can sell enough, for example), and they're so far ahead of the competition there is zero danger that they're going to fall behind any time soon. So there is a risk - but with Logos I'm sure the risk is minimal.

Really it is sad for me I preferred that product over my Logos stuff but that is a dead issue at this point.  Market and company changes are expected I even upgraded to version 4 about 15 months after its release and I'm still not  happy about it.  Indeed Logos has excelled which I bet means that it is a target of taking over other firms or it is (or will become a target for take over) given the nature of it's cross platform options in a growing e-book market place..can you say amazon.  I would just say enjoy the product and appreciate what it does but I wouldn't load up in the hope that Logos will become the dominate e-book/e-magazine platform in the market place.

 

 

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George Somsel | Forum Activity | Replied: Sun, Feb 20 2011 2:49 PM

SteveF:

OFF Topic

George Somsel:
Hmm, looks inviting.  Perhaps I should apply as a customer relations specialist.  With my sterling personality and friendliness, I should be a knock-out !  Devil

 

I do so enjoy your posts, George. They often make me smile.

Blessings

Thank you.  Sometimes I feel that I'm more of a pebble in some shoes.

george
gfsomsel

יְמֵי־שְׁנוֹתֵינוּ בָהֶם שִׁבְעִים שָׁנָה וְאִם בִּגְבוּרֹת שְׁמוֹנִים שָׁנָה וְרָהְבָּם עָמָל וָאָוֶן

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TCBlack | Forum Activity | Replied: Sun, Feb 20 2011 3:59 PM

One of the "things" to note is that Logos' spreading out is not based upon diversification but integration.  

Just a couple of points.  The note program was actually a test project as they were launching into WPF programming they wanted to investigate it, notescraps then was integral to the early formation of L4.  Proclaim is already showing signs (as I understand it) of integration with L4 in some way.  I'm not part of the program, but I'm reading between the lines in the Proclaim forum.  

Bible Study Magazine is the most diverse extension at this point, but consider for a moment what it does in forming a bridge between the analog world of people who are just learning to study the Bible and the most digitally advanced company dedicated to Bible study.  It seems a good fit to me (Though I still want BSM in Logos format.)

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Rosie Perera | Forum Activity | Replied: Sun, Feb 20 2011 3:59 PM

George Somsel:
I welcome Logos' vision, however, I too wonder about such rapid expansion.  I worry about this due to the fact that I have seen too many businesses undergo rapid expansion only to find that it was suddenly necessary to drastically contract.  I would not care to see this happen with Logos.  Caution, my friends, but don't lose the vision.

Logos has already done this and learned their lesson. They rapidly expanded by hiring too many people about a decade ago, and then realized they weren't ready for that growth and had to shrink back down. They are much more stable now (and profitable this time) and ready to take on steady sustained growth. Bob put some of the lessons he learned from this past experience into his book Fire Someone Today.

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Matthew C Jones | Forum Activity | Replied: Sun, Feb 20 2011 10:16 PM

George Somsel:

Rene Atchley:
Marketing genius indeed but I for one am going to be a bit cautious of how I spend my money with the company given other examples in the industry like Biblesoft.

OK, what happened to Biblesoft.  I believe I had heard of them, but never checked them out before.  They appear to still be in business according to their webpage, but their offerings are somewhat pitiful. 

You both just made a strong case FOR  the diversification LOGOS has done. Bob Pritchett has a vision of where he wants to go. Most of the other Bible software companies are only reacting to what LOGOS is doing..

I will keep investing in my Logos library because the usefulness grows exponentially with each new resource added.

 

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Matthew C Jones | Forum Activity | Replied: Sun, Feb 20 2011 10:25 PM

Rene Atchley:
Indeed Logos has excelled which I bet means that it is a target of taking over other firms or it is (or will become a target for take over)

Familiarize yourself with Logos' past and you will not worry about takeovers. They've been down that road before and survived. It won't happen again. I also don't see them buying up their inferior competitors just to deep-six them. That is Microsoft's specialty. Smile

Rene Atchley:
I wouldn't load up in the hope that Logos will become the dominate e-book/e-magazine platform in the market place.

That is not their goal either. It is about Bible study. And they do already dominate that market.

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Posts 322
Rene Atchley | Forum Activity | Replied: Mon, Feb 21 2011 1:36 AM

Lol..if nothing else I can rely on someone to support another round of upgrading...just because its fun to do and doesnt hurt your credit rating.

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