V4 Sales Strategy?
It is essentially none of my buisness. 
but was curious what the new sales strategy for V4 is considering that retailers are now out of the picture?
Seems that V3 users are now more important to sales than ever (word of mouth adv.). I'm curious how the company is going to get itself into the public eye besides "using" us V3ers. I'm up to the task and plan on sharing the word on V4, but not untill a few more bugs get worked out.
I was especially curious considering the timing of the V4 realease for the holidays. Now that V4 is out... My understanding of the new policy is that retailers could no longer sell V3 in stores and can't sell V4 in stores. Or maybe I missunderstoood somthing... (always a GOOD chance of that happening)
Comments
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That's a good question. I only once walked into a Christian book store and saw Logos Bible Software on display. Unfortunately it was just some boxed collections with nothing more to invite or enable a closer look. So I suppose that store assumed its only Logos customers would come in because they knew about and wanted the product.
Logos rolled out the Bible Bus when version 3 came out and toured the country. I don't think we'll see that happening this time.
Part of the timing of the 4.0 release was to get it into seminaries before the end of the semester. So clearly that is a marketing point.
I've often wondered how people find out about Logos. Word of mouth? I've certainly told others and helped them become users.
Pastor, North Park Baptist Church
Bridgeport, CT USA
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A decent chunk of the strategy was to stop using resellers, since they mostly sold by default at what Logos calls the 25% off price.
Brian Whalen
http://www.mcnazarene.com
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I have recommended Logos to several others who are now using it. Lots of my friends became hooked during Bible college through the academic discount program. They didn't tell us this stuff contained nicotine.
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LOL, that's funny. It might explain a lot though....Bryan Smith said:They didn't tell us this stuff contained nicotine.
As for the strategy, one of the reasons retail channels were cut off is because so many are/were selling "old" disks. Some were still selling "QB" collections when "RA" was out (or maybe that's the other way around... http://community.logos.com/forums/t/3944.aspx )
Right now Logos is counting on
- Web and print advertising
- the Logos Ambassador Program
- word of mouth.
I'm not sure what will follow.
Sarcasm is my love language. Obviously I love you. 0 -
JeremiahDanielMorris said:
curious what the new sales strategy for V4
Retailers just weren't moving very much. The independents sold very few, and so were even more out-of-date on the shelf, the the large chains were (big generalization here), not great customers -- wanted consignment, had surprisingly large "shrinkage" (theft off shelves), paid on very delayed terms, etc.
We have many channels for marketing, and are alway trying new ones. And the web is simply becoming the first place many people look for anything, digital or not.
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It's a pity even though I can understand the reasons. My local bookstore here in Malaysia, which is more of a ministry than a business, has helped several of us ministers on shoe string budgets to get Logos on easy payment terms (without tying up our credit cards).
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