Claims in FSB advertisment is way over the top

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tom | Forum Activity | Posted: Thu, Aug 9 2012 5:49 AM

Once again Logos, your advertisement claims are so over the top I have simply have to call it a lie. 

I just saw a banner ad for FSB, and it states, "Get the world's first study Bible for Groups." 

Excuse me?  FSB is not even close to the first study bible for groups.  I know that I have a couple of group study bibles.  How can anyone take Logos' claims for real when they are (IMHO) so over the top that they are worse than a used car salesperson?

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Eric Weiss | Forum Activity | Replied: Thu, Aug 9 2012 6:38 AM

tom collinge:

Once again Logos, your advertisement claims are so over the top I have simply have to call it a lie. 

I just saw a banner ad for FSB, and it states, "Get the world's first study Bible for Groups." 

Excuse me?  FSB is not even close to the first study bible for groups.  I know that I have a couple of group study bibles.  How can anyone take Logos' claims for real when they are (IMHO) so over the top that they are worse than a used car salesperson?

FWIW, nowhere that I could see on the Faithlife Study Bible Webpages http://faithlifebible.com/ or in the several videos describing its features is the phrase "the world's first study Bible for Groups" used or is that claim made.

 

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NB.Mick | Forum Activity | Replied: Thu, Aug 9 2012 6:46 AM

Eric Weiss:
nowhere that I could see on the Faithlife Study Bible Webpages http://faithlifebible.com/ or in the several videos describing its features is the phrase "the world's first study Bible for Groups" used or is that claim made

I concur. What's more, Google phrase search doesn't give me any hit for "first study bible for groups" with the exception of this thread. It seems Logos markets the FSB as "ideal for groups" and also as the "best study bible for groups", which may be argued about, depending on the "digital literacy" of the group.

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tom | Forum Activity | Replied: Thu, Aug 9 2012 7:15 AM

NB.Mick:

I concur. What's more, Google phrase search doesn't give me any hit for "first study bible for groups" with the exception of this thread. It seems Logos markets the FSB as "ideal for groups" and also as the "best study bible for groups", which may be argued about, depending on the "digital literacy" of the group.

I see it rignt now on this page:

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Eric Weiss | Forum Activity | Replied: Thu, Aug 9 2012 7:54 AM

tom collinge:

NB.Mick:

I concur. What's more, Google phrase search doesn't give me any hit for "first study bible for groups" with the exception of this thread. It seems Logos markets the FSB as "ideal for groups" and also as the "best study bible for groups", which may be argued about, depending on the "digital literacy" of the group.

 

I see it rignt now on this page:

You're absolutely right!! Zip it!

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NB.Mick | Forum Activity | Replied: Thu, Aug 9 2012 8:12 AM

tom collinge:

I see it rignt now on this page:

You are right: while reading your post I had the same banner shown, thus I could see it white-on-green, twice.

So you are right, they make this claim. Depending on the definition, "best" could be argued. If the claim to "largest" was true (can't verify) then this would be better. But actually I'd prefer them to change this altogether, since it promotes the unecessary blur between FSB and Faithlife, which is a nuisance and may prevent the targeted to-be-customers from understanding the product. This confusion keeps them from subscribing (even for free), as has been discussed in several threads right now.

Let me explain the error of this banner: The "for groups" aspect refers to the ability to have bible study groups, to share Community Notes and documents, to interact etc. This functionality all comes with faithlife.com - so one could argue that for the digital age, a printed book that does not allow sharing, interaction etc. is not really "for groups" (since such a book's claim to be so rests on a limited sense that it a) contains helpful suggestions for a group discussion leader, or b) needs to be bought by every group member to achieve a common level as a discussion base). Thus, arguably, faithlife in connection with Logos resources facilitates bible study for online groups for the first time.

However, this does not really refer to the FSB. Actually some of it came before FSB was rolled out. In this sense, any of the study bibles existing in Logos was/is as first as the other - and people could do their digitized bible study based on any study bible they like, which might even be a helpful argument for groups that would like to use Logos and Faithlife, but fear the contamination with doctrinal impure content [no, I won't give examples].

I like the FSB. And I see that it really is better suited to (online) group bible study than the other study bibles out there - it seamlessly integrates a number of differrent translations, it not only makes short explanations, but refers to further sources of information.... The reality may well be, that FSB is the world's first study bible designed for online group bible study - it was a gift of Logos to enable all the faithlife functionality for all of our library and not just the FSB.

 

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Bob Pritchett | Forum Activity | Replied: Thu, Aug 9 2012 9:03 AM

I'll bring this to the attention of the marketing department. I'm sure the wording came from the idea that this is the first study Bible that allows online collaboration by groups directly in the notes on the text, but it's probably worded too broadly.

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tom | Forum Activity | Replied: Thu, Aug 9 2012 4:26 PM

Bob Pritchett:

I'll bring this to the attention of the marketing department. I'm sure the wording came from the idea that this is the first study Bible that allows online collaboration by groups directly in the notes on the text, but it's probably worded too broadly.

Thanks Bob, I fell the need that this is not the first time that marketing department has released something that was 'poorly written.'

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NB.Mick | Forum Activity | Replied: Fri, Aug 10 2012 4:36 AM

Bob Pritchett:

I'll bring this to the attention of the marketing department. I'm sure the wording came from the idea that this is the first study Bible that allows online collaboration by groups directly in the notes on the text, but it's probably worded too broadly.

Thanks a lot, Bob!

I just noticed the green banner now reads "the world's largest study bible". 

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tom | Forum Activity | Replied: Fri, Aug 10 2012 5:17 AM

NB.Mick:

I just noticed the green banner now reads "the world's largest study bible". 

FYI... the banner ad changes almost everytime we refresh the page.

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NB.Mick | Forum Activity | Replied: Fri, Aug 10 2012 6:33 AM

tom collinge:
FYI... the banner ad changes almost everytime we refresh the page.

yes, I know. Currently they have banners for

  • Logos (the library in our pocket - the nicest of all these), 
  • Vyrso (I try to overlook that big orange-red block), 
  • the Pastor's Wives' Conference and 
  • the FSB (the green one we were talking about). 
Bringing your thread to Bob's attention has resulted in changing the claim on the banner for the FSB.

Running Logos 8 latest beta version on Win 10

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