If I had a million dollars (to grow Logos Bible Software)...
Comments
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Suggestions:
1. PBBs:
Make it easy (and inexpensive) for users to create and distribute free/public domain books in Logos 4 format. This is low cost and low risk for you, and the more titles available the more desirable the product.
2. Encourage advocates:
You have on-line forums and MVPs: are there other ways to support and encourage those who promote the product for you because they believe in it? Perhaps local user groups (e.g. meeting in seminaries to discuss how they use Logos, what resources, what for, …)
3. Awareness:
Offer a copy of Logos Bible Software to someone on the teaching team of each large church and seminary that’s not using it yet, including those outside the US. Follow up with a call a month later to see how they’re using it, or explain it if they haven’t (e.g. Explain this Screen under F1.)
4. Manuals:
Let us buy the manuals and training resources as e-books (by download.) Again, this is an inexpensive way to empower users to get the most from the product.
5. Quality:
I can't comment on whether you need more developers/testers, but you have some pretty knowledgeable users to satisfy, so somewhere in that million dollars there will be a quality maintenance component to ensure the existing users happy and promoting the product.Particularly now that Logos is no longer in the bookshops, awareness is a big issue.
HTH
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Bob Pritchett said:
What's your idea?
Start developing a version for the Apple Tablet. That thing is going to be somewhat popular. You obviously can't start programming, but you can start thinking about the UI.
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OK Bob,
My suggestions for the "If I had...."
Focus: awareness of product, usefulness of product, availability of product to those that cannot afford it.
1. Free live training on Logos 4 around the country. Two classes: the first would be for those interested in Logos along with the basic setup. The second would be for more advanced features. People would need to register, but the classes would be free.
2. Provide significant discounts for the purchase of base packages or upgrades at these training sessions.
3. Develop a financial support program for both missionaries and students that is based upon need. Fund it each year as an endowment and allow others to contribute to it.
4. Expand marketing and sales department in a productive way.
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Well...there is a reason I'm not a large business owner...I'm not market savvy...
But my observation is this:
Logos appeals to a certain type of person:
The bible geekoid, and the bible geekoid who is in seminary.
Of all of the people who attend either my church or any church I'm familiar with locally, which would be about 500 people or so...
I'm one of 4 who use Logos.
Why?
I think that Logos is marketed to geeks...it's very powerful and so the average person asks:
"What would I do with that? I have my strongs and my Adam Clarke commentary...why do I need that complicated bit of software?"
There is a mainstream nitche that's not tapped into...the average church goer.
I"m not sure if it's that they just don't care enough because they think that just listening to the pastor and then reading a devotional is enough each week, or they just aren't aware OF WHY they'd want this tool!
How about a campaign? Sell the idea to churches to have a "logos seminar' to show what can be done for the average church goer...and then show how affordable it is....
I wish I knew WHY it's only geeks....
Robert Pavich
For help go to the Wiki: http://wiki.logos.com/Table_of_Contents__
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I agree that the Loeb classical library would be a great addition to Logos.
"In all cases, the Church is to be judged by the Scripture, not the Scripture by the Church," John Wesley0 -
Hi Bob,
Thanks for asking us. As the leading Bible software vendor in the world, I would like to see Logos use your resources to tackle really big challenges and problems (BHAG's). So here are my biggest frustrations as a Bible software user:
1) The need to keep using multiple Bible programs. Can Logos use your position of influence and leadership to come up with a business and technical solution for the various major Bible software to work more seamlessly, and lessen the need for users to invest in overlapping resources from different Bible software vendors?
2) There are still many significant Bible resources not available in e-format. Can Logos work with more publishers who are not currently not publishing electronically or doing so for very few of their available resources? I'm really at a point that I don't want to buy physical books anymore (except for the occasional casual reader). My ideal is whenever a new Bible-related work is published (Bibles, study Bibles, commentaries, dictionaries, scholarly resources), it will be published simultaneously in paper and electronic formats. Amazon is starting to do that with many new books available simultaneously in Kindle format. Would like to see that happen with Bible-related works.
3) [This might be controversial.] I see the current desktop software model becoming obsolete within this decade or sooner. Regardless of whether "cloud software" will become ubiquitous soon, I think the current L4 model of frequent downloads and client-side indexing should be (optionally) replaced by simply logging on to a website and running my Logos software from within a browser. Then I don't need to worry about huge downloads and long indexing, and I still get Google-like (or better) response times, and any software improvements are automatically released on your server side. For those who are in parts of the world where there is not reliable or constant internet access, the offline model should still be an option.
On the marketing side, I see the chain of influence going this way: Seminary professors => Seminary students => become Pastors => Ministry leaders => Congregation. So I would invest in marketing to the seminary crowd as the movers and shakers of the Christian ecosystem. Shipping free CD's to pastors and others might simply be thrown away (remember the AOL free disks?). To market to the pastoral and ministry leaders, I would invest in a team of people who would go to different churches and set up Bible software demo tables and Q&A/troubleshooting clinics (e.g. during churches' Sunday School promotion day or Christian Ed Sunday etc). For the masses, with the (almost complete) demise of Christian bookstores (at least in my part of the USA), you may want to consider making an entry level package available through Walmart, Target, Sam's Club, Costco, BJ's, Best Buy, etc.
On the global side, I agree with previous comments that Logos as the market leader should consider doing more to serve the worldwide church by a) making Bible tools available to missionaries, and b) making a big push for international Bible versions and resources.
Peter
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Demo, demo, demo, demo, demo, demo.
I don't own Logos yet but I will be purchasing this week. I've been to the site several times and looked around but I haven't yet found a place where I can demo the software of have it demoed for me. I am choosing to purchase the software because a friend of mine uses it and says it's really good. I'd love to see it myself - in real life - before I purchase it.
When our company was considering subscribing to Salesforce.com as a CRM tool we signed up for a webinar and watched someone at Salesforce.com demo the product live. Almost every piece of software we have purchased since, we have signed up for the webinar demo first.
Go to pastor conferences, rent a booth at the expo hall and demo it. Go to WFX and other similar conferences and do the same thing. Go to seminaries and demonstrate the product on campus in cafeterias and book stores. Demonstrate the product regularly on your own website with opt-in webinars.
Collect contact info on everyone you demo the product for and have your sales team follow up. If a lead goes cold, offer a limited time discount.
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If you have a million/10 million to spend, you should
1. Scour forums for the most requested features
(Hint - NOTES has popped up again and again and again and again and again for about the last 5 years for both Libronix 3 and Logos 4) and give the users what they want (Hint: NOTES are deemed by your users (if not you) to be so important that users have even created a Wiki page suggesting alternatives - if you created a word-processor, OneNote alternative built in - just think of the forum traffic you would stop! - even this forum provides better options than notes in Logos!!)
********************************************************************************************************************
** If you have happy users they are your best PR people **
** - word of mouth / reviews probably bring as much income as direct advertising without the direct cost. **
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2. Provide free packages for seminaries , libraries etc so that everyone is so accustomed to using Logos 4 that Logos becomes synonymous with Computer Bible Study - and that , to them, there is no other option (Think about why Internet Explorer dominates the browser market)
3. Similarly provide cheap base packages to all Christian book shops in US, UK, Europe, Australia etc
4. Make it your goal for every Bible-believer (your target market?) to have heard of Logos, know what it is AND key features ("Oh that's the one with loads of books, it's instant search, super quick loading, very cheap, great note-taking ability, staff responsive to suggestions etc") and not to have ANY negative reviews!
PS I don't think encouraging people to watch an introductory video is as effective as giving people a free base package to install (and thus have on their systems) and use!
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Change the way Biblical languages are taught for the majority of seminary students. Given the fact that most students will not keep up with the languages as professional scholars, further develop the approach that Heiser is working on with his video series. Most people would prefer to know how to use the tools rather than to memorize so much information. I'm sure there are people out there who can develop this approach and pilot it for much less than a million dollars.
From a business perspective, this will build up a user base far more effectively than any marketing that you can do. You can in essence, build up a portfolio of products much has Zondervan has done with their language publications.
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PeterLi said:
3) [This might be controversial.] I see the current desktop software model becoming obsolete within this decade or sooner. Regardless of whether "cloud software" will become ubiquitous soon, I think the current L4 model of frequent downloads and client-side indexing should be (optionally) replaced by simply logging on to a website and running my Logos software from within a browser. Then I don't need to worry about huge downloads and long indexing, and I still get Google-like (or better) response times, and any software improvements are automatically released on your server side. For those who are in parts of the world where there is not reliable or constant internet access, the offline model should still be an option.
I second this, and for a different reason that Peter suggests: It opens up a secondary line of income for Logos - The 'subscription' model. Instead of paying thousands of dollars to get the Portfolio Package, why not have a subscription whereby you can pay $X per month? For a lot of income-starved students and pastors, this may be an excellent way to get access to a large library. Being able to select between a one-off (purchasing) or an ongoing (subscription) charge would be useful to many, and the subscription can help others trial Logos, decide if they want to make the purchase. It should open up the customer base of Logos greatly. I'd also happily pay an amount every month to sponsor a poor pastor or student's access to the service.
Library.logos.com is an excellent start, making it into a 'cloud' version of v4 would make it spectacular.
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May the Lord bless you MJ. Smith to mention the Amharic bible ,I have been asking for logos to include in their Format now it is its second year, if you search here also for Amharic bible suggestion ,you will find it mentioned,I have even sent e-mail to Mr Bob last week .I am looking forward for this bible to be included in their Format .
Blessings in Christ.
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I've been thinking about this since I noticed the post and it had only one or two responses. I wanted to jump in but honestly couldn't come up with anything. I thought about it.
What I would like to see someone do ... and you have the resources to do it ... is create a digital Bible study institute. Sort of like a Bible college but focusing on how to study in the modern age. Don't know if a million would be enough. But this would be an online college or institute that would train people to do Bible study with their computers using something like Logos. You would have courses in language study, hermeneutics, preaching, theology, history, just like a traditional school, but all of it would be focused on using your software to get at the info isntead of traditional methods. And it would be all done via online interactive software like go to meeting or something else.
The point is that most brick and mortar schools don't really get this world like you do. You could partner with some of the best minds in the various areas, but pull them into digital format.
If that is too ambitious, how about a video series online that teaches someone how to preach a sermon using digital resources. Kind of like the one you are already doing for language study, only in the preaching realm.
Dr. Kevin Purcell, Director of Missions
Brushy Mountain Baptist Association0 -
Robert Pavich said:
Well...there is a reason I'm not a large business owner...I'm not market savvy...
But my observation is this:
Logos appeals to a certain type of person:
The bible geekoid, and the bible geekoid who is in seminary.
Of all of the people who attend either my church or any church I'm familiar with locally, which would be about 500 people or so...
I'm one of 4 who use Logos.
Why?
I think that Logos is marketed to geeks...it's very powerful and so the average person asks:
"What would I do with that? I have my strongs and my Adam Clarke commentary...why do I need that complicated bit of software?"
There is a mainstream nitche that's not tapped into...the average church goer.
I"m not sure if it's that they just don't care enough because they think that just listening to the pastor and then reading a devotional is enough each week, or they just aren't aware OF WHY they'd want this tool!
How about a campaign? Sell the idea to churches to have a "logos seminar' to show what can be done for the average church goer...and then show how affordable it is....
I wish I knew WHY it's only geeks....
You know if we put both of our ideas together we have a winning situation
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Bob Pritchett said:
what would be the best use of a $1 million investment at Logos, and have the greatest return?
Since you're assuming Mac Parity and all are up to date I'll move past that: I have three options. You pick one you like.
- China I do not know your market saturation, but given the global market trends I would suggest developing Chinese resources, bibles etc. Of course we're talking about a closed nation generally, but none-the-less at least looking towards China makes sense.
- Marketing. That means sales reps, as well (as was suggested earlier) more corporate liaisons to woo publishers to seek after Logos for their digital editions.
- Starter Pack. You mention building 300 PD books to give away. Don't. As Dominic Stated, "give us enhanced PBB tools to do it ourselves". If we get the PBB tools, and you put a reading key in that starter pack I suspect you won't have to worry about developing any PD books again.
You also mention giving things away, I don't think you need to give anything away. If you want to give away a pack like the 9.95 pack you sold a few years ago, you'd still have a minimum ROI. But the lowest level Logos package is still high - it comes with a lot of significant buy in. So Let us develop some PD books which have broad appeal but you develop a starter pack around the $50-$75 level with a PBB key. You know the numbers for book costs there, but that would be IMHO the key to partner with marketing with. There's a mental break-over that suggests a $49.95 package beats out a $50 package and a $75 package kind of stands on it's own. I'd head for the $49.95 myself, in fact I'd buy and gift that one more than once if I could. It would be very hard for me to afford many gifts at the higher price point, and I just can't do it at the current price points. (But I want to).
You get to do all three.Bob Pritchett said:And what if was $10 million?
Sarcasm is my love language. Obviously I love you. 0 -
I've been thinking about this for a few days...so here's my answer aim for the populous:
- I would throw a few developers at the mobile market (iPhone, apple rumored tablet, readers for various phones, & a kindle-web-browser-friendly version). This time is pivotal in the format wars for e-readers. I think that it is of utmost importance to Logos to establish itself as a viable option in mobile readers for Christians. Notes & highlights are minimums for comptetition in this field.
- Hire publisher-relations individuals and throw some money at marketing to publishers (i.e. have every Crossway release simultaneously released in Logos). New releases (both popular and academic) should be published simultaneously with Logos (or bundled or discount code in book, but probably a separate purchase would make the most sense to publishers). As Kindle (and the competition) strive to be an option for those looking to purchase hot and new releases, Logos would be an inherently better choice for Christian books (if for nothing other than the Bible hyperlinks and hovering
- Integrated purchasing: Most people that I know who own a Logos base package have never purchased other resources. This is tragic; they don't know what they're missing. But I think that Logos is to blame on this. The purchasing of books is so separate from the software itself that it is far from intuitive. iTunes proved how lucrative and effective integrating purchasing can be. Apps, music, movies, etc are easily purchased and immediately available.Kin Kindle successfully copied this method. Imagine the Logos 4, iPhone app, library.logos, and other native readers integrated with the online store. Click, confirm, read...immediate drastic increase in sales volume, revenue, and customer base.
Establishing Logos as both an academic and popular Christian digital library system, will then expose a very wide number of people to Logos (like the iPhone app has) who may never even have considered purchasing Bible study software. This will likely lead to more library purchases.
Can you do all that for under a million? I think so.
Jacob Hantla
Pastor/Elder, Grace Bible Church
gbcaz.org0 -
I think in addition to the passage and exegetical gude, you should add a third eisegetical guide.
Just think of the sermon possibilities.
Just kidding. I couldn't resist. [:)]
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How about a draw for all those who have purchased, crossgraded or upgraded to LOGOS 4 the give away prize being some "Portfolio" editions of the software. (If the person has that edition, maybe a cash prize could be awarded).
I also like this idea: Building Logos compatible editions of 300 public domain books and giving them away to get people on our platform
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Joe Miller said:
4. Website improvements to ensure pre-pubs and all orders can be downloaded with L4 and no more requirements to ship. Also integrating POS options for locked books into the L4 UI.
5. Hire part time web developer/moderator just for the Forum ( and wiki) which is a large part of the Logos support strategy and needs some attention.
I think it would be worth spending the entire $1 million (or more) to completely redevelop your websites. The way I see it, your website is your shopfront and at present it is functional but ugly - 'busy-ness', colour coordination, font selection and consistency, lack of graphics.
When purchasing bible software I'm sure people take into account all sorts of factors - and hopefully fully explore the capabilities of the program - but first impressions are very important! To be sure it could be a whole lot worse (gramcord.org) but it could also be a lot better! The marketing material like the videos is very slick and well done, I think the website needs the same treatment. As a sort of thought experiment; put your feet in the shoes of Jo Lay-Christian -a very large market- go to logos.com and the website for the very recently released program aimed at this market.. what do you think? On the one hand some of the web based stuff Logos is doing (library.logos.com, cloud syncing) is cutting edge and revolutionary.... ... but some money needs to go into the design side of things too [:)]
As well as the aesthetic improvements, I think it would be worth investigating web-based mechanisms like formal bug reporting, support systems that allow for submitting support tickets online (depending on how you currently manage your customer support it could have some follow through cost savings), a better forum platform.
That's my 2 cents...
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Hello, Bob. It's great that you asked this question. You said twice about North America in your post, although you mentioned Patrologia Graeca once :-)
Please try to expand Logos to China (as tcblack said here) and also to Russian speaking countries. As far as I can say about Russia, there is money for purchasing Logos-based resources and you can try to connect with publishers and seminaries here to produce a base set of Russian texts.
We already have (in Russian language) several Russian Bibles, Calvin's Institutes, New Bible Commentary, Matthew Henry's, Strongs, Grudem's Systematic Theology, Charles Spurgeon's, Martyn Lloyd-Jones', John Piper's books (I just mention the books from English Logos). We also have tons of Russian-Orthodox resources already digitized. Don't you want to go to Russia again? (I heard you were here several years ago).
JesusChrist.ru - Russian Christian Portal, with free Bible software; Timh.ru - blog
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I must say that I haven't used my Logos in a doctoral program for about 3 years and only came back to it because the competition dont have the journal base (i.e. Galaxie products). From my perspective more marketing, free programs, more cutting edge bells and whistles, more pressure to upgrade to packages with thousands of items I dont need, and public domain items that everyone has won't get me to open up my pocket book anymore. The only reason to use this product for me is a) ease of use to find info. for my D. Min, b) library with enough relevant resources to assist in the writing process, c) stable program, and d) a sense that the company wants more from me than another sale. I appreciate the resources that I can get from Logos but I don't nee/want an advanced vision on a cutting edge interface.....just one that works.
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Kevin A. Purcell said:
I've been thinking about this since I noticed the post and it had only one or two responses. I wanted to jump in but honestly couldn't come up with anything. I thought about it.
What I would like to see someone do ... and you have the resources to do it ... is create a digital Bible study institute. Sort of like a Bible college but focusing on how to study in the modern age. Don't know if a million would be enough. But this would be an online college or institute that would train people to do Bible study with their computers using something like Logos. You would have courses in language study, hermeneutics, preaching, theology, history, just like a traditional school, but all of it would be focused on using your software to get at the info isntead of traditional methods. And it would be all done via online interactive software like go to meeting or something else.
The point is that most brick and mortar schools don't really get this world like you do. You could partner with some of the best minds in the various areas, but pull them into digital format.
If that is too ambitious, how about a video series online that teaches someone how to preach a sermon using digital resources. Kind of like the one you are already doing for language study, only in the preaching realm.
It's very interesting idea. Having long time experience with the Global University, I can say there is a market for that. But it would take Logos to an entirely different area of operation. The only advantage would be the resources you already have in your Logos Library. I am not sure that's enough.
Bohuslav
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One more addition my "raffle" idea. For marketing, you could offer a draw for free Logos 4 BDAG/HALOT bundles and/or AYBD bundles to those who not only have purchased, upgraded and/or cross graded, but to those who have simply tried Logos 4. These resources are valuable (although I still do not own them myself due to some dental bills in the near future).
My thinking is this - even if the person who wins is a person who tried the product and returned it (thus "no purchase is necessary to win these items") they would be more likely to invest in a base pacckage having won one of those valuable resources.
Giving away iPods and Bible is a nice service, but I think draws to products like the BDAG/HALOT or AYBD might connect people better with the Logos system. And for those who win and have those products already, you can offer, not cash, but a similarily valued product from you vaste library.
Just an idea.
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If I were King of the Forest, I'd suggest the following:
1. Hire more Customer Service Representatives so you could extend your operating hours
2. Hire more programmers/developers enabling you to make upgrades to products quicker
3. Expand the platforms where we can access and use our Logos library (i.e. Kindle, Nook, Apple Tablet)
4. Diversify the type of authors/materials that can we can purchase and add to our library (i.e. Liberation Theology)
5. Create an on-line environment specifically for Logos Ambassadors so they can communicate with each other and share ideas
6. Create a free manual to use with the base products in a PDF format people can download and print, if they desire
7. Host an annual Logos user meeting where we could get free training, review upcoming product releases and get more detailed training that what is possible in a video
8. Sponsor and facilitate the creation of more effective regional user groups
9. Produce better marketing materials that illustrate the benefits of Logos for lay and clergy
10. Hire additional technical staff so Logos could offer 24 hours technical assistance
11. Offer more specials on products throughout the year
12. Market the product more to those in the Mac world
iMac 27 inch, 3.1 GHz Core i5, 1T HD, 4 GB RAM
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1. I would use the 1mm dollars to stabilize the Logos 4 software package.
2. Hire technical/customer service staff 24/7 to accomplish goal #1.
3. Expand the mobility capability of the Logos 4 software package via kindle, nook, palm-pre, Apple's new products.
4. Fix my little problem on case 50988. Perpetual downloads/updates.
5. Offer customer-selected bundles equal to the current packages you are offering now. Let the customer choose what they want. You will need to modify your website to accomplish this.
6. Improve the bible chapter and look-up feature. User selected book and chapter menu. See Sword Searcher 5.5 to view the ease of use. It makes going to chapters and verses easy without typing. This does could be a virtual pull down menu.
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Bob here are my suggestions:
1. Presently Amazon allows anyone to upload their work for the Kindle and receive 35% of the cost of the book sold. Logos can do the same. In this way more people will be promoting the software, which they will have to download.
2. Christianiy is growing at amore rapid pace outside of North America. My denomination (Seventh-day Adventist) is expected to tripple its present membership by 2020. We have 17million members worldwide, and most of them are outside of North America, which has approximately 1 million members. Work with Adventist Publishing houses, to release more of their content in the format for the software.
3. I echo what was said above "have smaller starter packages", 10 - 20 dollars, with more of the books loaded on the HDD locked. Upon searching for info on a topic/text, the individual can then see what else is there to be purchased. The option to have a Beginner, Intermediate and Advanced inteface will go a long way in expanding your market of new users.
4. For those without high speed internet access, ship discs to bookstores with the software already loaded at a minimal cost. When the user is ready to upload, they can either purchase the newer resources online, go to the bookstore for a new Cd at a small cost.
5. Give sales reps like Jared access to Skype, and a microphone so they can take calls from international customers. Put their user names on the web (format to prevent spam) so they can be reached even by those with bad or slow internet access.
6. Reintroduce the "Live Person" on the web. It can be handy for international customers. Have some sort of voice feture for those who do not/cannot type fast enough.
Thats my two cents worth.
Mission: To serve God as He desires.
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Bob Pritchett said:
What's your idea?
I will now put in my $1.00 (inflation you know).
I can not recommend highly enough to get the average church goer involved in this software. A few things would be needed. First, a lower end package...$49.95 sounds really good to me. Second, Webinars or "use" video's. The idea of a "college" for bible study in the 21st century is great. As was stated, that might be too much now. Concerning the webinars or videos, make some very basic (free). Introductory (low cost) and one or two levels above. The next need is for current and new customers combined. Look at the price point of the resources outside the base packages. It seems the overall cost of these resources could be lower.
This is not me ( I wish it was). Hire a consulting actuary for risk models of business. I assume you have data that this actuary could design some tests and obtain further information. Current academic users are buying product as follows. What if we lowered cost? If we see a bigger base of buyers (mr. or mrs. church goer) what happens to sales of additional resources? Selling more at a lower price generally would make more money.
Finally, put a real slow down on "new" resources. Task all possible to work on getting everything up to date. There are lots of missing features of L4. There is lots of in development stuff for excessive lengths of time. (Hebrew pronunciation)
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Make sure your product works, make it affordable, keep a handle on your expenses. That's how you grow a company.
Elder/Pastor, Hope Now Bible Church, Fresno CA
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As a seminary student, I would like to see more of my required resources available in LOGOS format. For $1M, you can market a process that tenured professors teaching large classes can submit the required reading list for Logos format. Have a project team get this done quickly. Sell it as a bundle at a discount to students every year/semester for years to come. Repeat the process for new classes.
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I'd pre-install Logos on optimized netbooks and sell them. Could you imagine how excited a seminary student would be to recieve one of those as a gift? Churches could pick them up for missionaries. Plus what about older pastors or technologically impaired people who would love the software but are scared to death over installing it. I was told by customer service that Logos 4 would not run on my netbook. Yeah, whatever....it works awesome! Technology is going portable and Netbooks are getting more powerful. It would also be great for people who already have a license with Logos to buy one from the site with their libraries pre-installed. Catch the wave Bob!
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It sounds like you have some great ideas, like expanding your product's appeal to a greater audience ("Keyboarding the entire Patrologia Graeca") and more advertising.
While I would love your business to grow, I also really like hearing that you're interested in hiring more software developers. I just hope that whoever you hire has a passion for developing extremely user-friendly software. One of the most important pieces of wisdom that should be stressed to any software developer that's developing a GUI is to "Use concrete
metaphors and make them plain, so that users have a set of expectations
to apply to computer environments." (Apple Human Interface Guidelines) I'm sure you've heard it before, but I don't think easy operability can be stressed enough.And thank you for your passion that lets us take advantage of such a great product!
P.S. In case you felt like the quote wasn't very helpful, an example of a metaphor for software such as Logos would be to create a sort of Library viewing option (it is library management software, after all) that would display collections of books in virtual bookshelves (like BestCommentaries.com does).
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