So Zondervan is offering a "deal" on its primary Bible reference bundle. A sweet deal? Hardly. Not even 10% off. That alone makes it less than appealing, even though I would like to have much of what is in the package. But the discount being offered barely covers the amount I have already spent on EBC. Even if I was tempted to click the "go" button on this less than stellar sale (and I am, to some degree), the lack of dynamic pricing makes this a firm and unequivocal "NO". Zondervan's stubbornness on these two points means I will spend my $2K on something else...and they will keep not getting it, year after year.
