Pre-Pub Pricing (Baker Books)
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It amazes me how so many on this thread seem to be experts in marketing and the finer points of e-publishing. And, just maybe, some sould get back to spending more time in Bible study.
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Bob Pritchett said:
What if their Christian fiction was all Scottish highlands based when everyone wanted Amish romance?
This has got to be your best line ever!!! Thanks for such a great start to my day!
Bob Pritchett said:With regards to the description of pre-pub: It's interesting to see how pre-pub has taken on a very specific meaning for many of you, and that's fine. In my mind, though, it still means one thing: We offer it for sale "pre-publication", and only produce it if there's enough interest. The discount for early orders is an incentive to force decisions, not a promise inherent in the words "pre-publication."
This is very true. And that has crossed my mind as many have complained (and even I "argued" for taking at least a couple dollars off the new Baker Books, and also expressed my suspicious frustration--perhaps based on previous annoying experiences on the whole with them--with Z's new offerings). Even with my own whining, I realize "pre-pub" means just what you said it does. While I did not share the abundant sense of being betrayed--if the pre-pub page wording wasn't changed to "reflect" the Baker deal, or that Logos has suddenly turned into a money grubbing corporation, let's call you "Big Epub" from now on--it is not unreasonable for people to be confused/upset/surprised/disappointed at a perceived "policy change." I think you understand that. And that is the image that Logos portrayed, even stated. Someone suggested that it would have helped a lot to have clearer, more "up-front" (in the sense of disclosure regarding the departure from the norm) communication about that. That said, i don't feel any animosity toward Logos and I think we ALL share responsibility to check our reactions based on our disappointment at the loss of pre-pub discount.
Perhaps some of us DO feel entitled. Perhaps some of us are stressed by money issues already and not getting a perceived "good deal" takes away a rationalization to buy ([:O][:P]). That said, I am very glad Baker has entered in to this way with Logos. yeah, I STILL wish they were cheaper, but I don't see a conspiracy, and I will probably buy some of those resources, even if I can get them 50% cheaper in hard copy. I love Logos, I want it to get better, not worse. And I want it to last. thanks.
Hmmmm. could there be a "Logos Lite", with all these "reading books" in a cheap production edition, and regular Logos with great tagging? Maybe the two levels would increase Logos' reach, and increase sales. I could see myself getting books in both styles. Some reading books like "Simple Church" in Logos Lite, and other, more intense books (with tagging/searching capability to the max) at full SRP, as I need them.
I like Apples. Especially Honeycrisp.
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Thank you Bob. I really appreciate your openness at the time you've taken to make your position clear. It is exactly what we've come to expect from Logos. Thank you. Now, if you could persuade a Baker representative to make a similar, if briefer post on their take on this pricing strategy, our understanding would be complete. Can Baker rise to the challenge?
This is my personal Faithlife account. On 1 March 2022, I started working for Faithlife, and have a new 'official' user account. Posts on this account shouldn't be taken as official Faithlife views!
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Garrett Mercury said:
It amazes me how so many on this thread seem to be experts in marketing and the finer points of e-publishing. And, just maybe, some sould get back to spending more time in Bible study.
And, just maybe, some should quit with the moralizing tone.
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Thanks Bob. This is one of the reasons I LOVE Logos and have spent more money on the library attached to the software than I have ever spent on any other computer based program. I appreciate the descriptions and we do all choose to buy or not every time we are tantalized by products we desire and don't have. I don't understand all the pricing models as some of them seem to have an inherent mental impedance mismatch. If you could comment on this it would be greatly appreciated. I know you are busy and swamped with question but your view on this is the one that really matters.
With a ~$2,000 commentary set in view it seems to some of us that it is aimed at Institutions or Libraries where the resource can be shared. That is definitely the model for the paper version. I know of very few who would buy something like that strictly for private use. Based on other posts though sharing a resource like that would NOT be legal so it is intended in its electronic form to be consumed by the individual. I seriously doubt many individuals can afford it though. I assume the price is driven by the publisher and wonder if they understand the new delivery and consumption model via software?
In the end my motives are selfish. I am not in seminary and am not a pastor but enjoy and am edified by studying with commentaries and other top notch resources. I would love to have ICC and/or NICOT/NICNT for my own use but just can't rationalize the price. Am I really that far out of the norm?
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Dan DeVilder said:
(and even I "argued" for taking at least a couple dollars off the new Baker Books, and also expressed my suspicious frustration--perhaps based on previous annoying experiences on the whole with them--with Z's new offerings). Even with my own whining, I realize "pre-pub" means just what you said it does.
As mentioned earlier, we have come to expect Pre-Pubs to be heavily discounted based on past practice. Don't get mad at Logos for successfully using an advertising technique. Every day we respond to ads that promise "up to 90% off." Just be glad some Pre-Pubs are discounted and go from there. All that really matters in a business deal is if the Buyer & Seller agree on a price. I like having the opportunity to decide for myself rather than not have any chance at all to purchase.
Dan DeVilder said:Perhaps some of us DO feel entitled.
Some are feeling entitled because they invested in large collections with Zondervan only to pay retail again. I have no sense of entitlement with Baker. I have purchased previous Baker collections and saved a lot. I am very happy with Baker's track record. Their software still works fine whereas Pradis never has been finessed. Baker's mistake in their current pricing was being realistic in setting their retail prices. Academic titles from Sheffield, Paternoster, Brill and most every college bookstore go for hundreds of dollars each, not $19.99. I would feel much better to buy a Baker title at their current Pre-Pub prices if they would only list their retail at 4x what they do. If you examine Baker's Pre-Pub Collections the per book price is no different than the new listings in Pre-Pub. The only difference is we get to pick & choose individual titles.
Dan DeVilder said:Hmmmm. could there be a "Logos Lite", with all these "reading books" in a cheap production edition, and regular Logos with great tagging? Maybe the two levels would increase Logos' reach, and increase sales. I could see myself getting books in both styles. Some reading books like "Simple Church" in Logos Lite, and other, more intense books (with tagging/searching capability to the max) at full SRP, as I need them.
Logos is the PERFECT software for academic & vocational use. In the past I would not have considered Logos for just "reading." Bob has changed all that with the introduction of the iPhone app and the "cloud" model of having a downloadable library with online access. Logos is now nearly the panacea of Bible software. My hope is to see Logos further expand to include the LOEB library and other "secular" works. btw: The Harvard Classics is on Pre-Pub. http://www.logos.com/products/prepub/details/3661
Do you know about the Nelson 501 book unlock? http://www.logos.com/products/details/5905
This is a good example of how to mass market the "reading" material. I don't expect to get the same percentage discounted off "academic" or reference titles.Logos 7 Collectors Edition
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Bob,
Thank you for weighing in on this issue. Your insights are a great help to helping us understand the realities of the your business and I hope that our interactions are helpful to you in getting a pulse of where your customers are.
I am a bit surprised that your are surprised that your customers have the idea that PrePub means that the item is to be discounted. The old wording of the PrePub pages certainly suggested this and with just a few exceptions almost everything has been discounted.
Moreover, the way you price resources in your “download store” has conditioned us to not expect the resources there to 1) respond to completive pressure and 2) not reflect the realities of front-line vs. back-line prices. Let me give you an example.
Way back in Logos 1.8 days you started your first “publishing partner” relationships and one of your first was Baker. Baker released a number of Baker Byte products. At first these were just individual books. One of the very first resources I added to my library was the “Evangelical Commentary on the Bible.” I purchased it at a local Christian bookstore for the full MSRP which at the time seemed reasonable to me because it was still a fairly new book and at the time the only discount retailer I knew of that discounted Christian books was CBD.
Then Baker, decided to bundle a number of these resources together in their Level 1, 2 and 3 collections. While the cost of any of these collections at the time was more than the cost the individual books together they were such a good deal that I purchased Level 3 and still felt I came out ahead. I believe I spent something like $149 on it. In time, the normal retail pressure has been at work on these Baker collections and now a person can purchase one of these for $19.95 ($9.95 on sale) plus postage. I am still OK with this, I was an early adopter, and this is the price one has to pay for being an early adopter.
So what has happened in your unlock store? Well the Evangelical Commentary on the Bible is still selling for the full MSRP of $59.95! This is more than twice as much as the total collection is selling for! If a person was to unlock all the books on your web site that are on that $19.95 CD they would spend more than $500!
I take you at your word that you want to offer your customer the lowest prices possible, so the only conclusion I can draw from this is that there must be something in your agreement with your publishing partners that keeps you from competing with them in price. This BTW is why the majority of the anger is being directed towards your publishing partners, not Logos.
Moreover, your earlier front-line, back-line example does not hold true for your unlock store. Historical once one of your resources leaves PrePub it will remain forever at “front-line” prices. The Evangelical Commentary on the Bible is hardly a front-line product anymore, but it is still being priced as it was back in the day when I purchased my very first Baker Byte produce and had to install it with a 3.5 inch floppy.
I would be one of the biggest cheerleaders of this new deal with Baker if I knew that your resources would be priced like normal products were: Very expense for front-line products and discounted for back-line. This is the way I purchase other forms of digital media. I never purchase anything on new release Tuesday, but wait 6 months to 2 years until it can be found discounted. If this is the way things would work here I would be a happy camper.
However, from all I have historically seen from the way things work for Logos unlocks, Logos will be forced by your publishing partners to sell these very same books ten years from now for 100% of the MSRP. The PrePub for me was the one guaranteed opportunity I had to purchase Logos formatted resources at a discount. While some book might be discounted more heavily in a future by being included in a base product or in a “special” or in one of your partner’s box products, the PrePub was still the one shot guarantee of a discount. With this in mind, please understand our alarm when we see Logos book coming out of the gate at 100%.
I take you at your word that you truly believe that this “experiment” will not change the behavior of your other publishing partners. I ask you to please try to understand why many of us find this an unlikely scenario. If IVP sees, as one poster put it, “tons” of Baker books sold at 100% MSRP, I find it difficult to believe they would not want to be a part of the action and start demanding their “front-line” products to be sold for 100% MSRP.
Thanks Bob, for taking the time to be in dialog with us.
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P. Keith Larson said:
If IVP sees, as one poster put it, “tons” of Baker books sold at 100% MSRP, I find it difficult to believe they would not want to be a part of the action and start demanding their “front-line” products to be sold for 100% MSRP.
There are many other factors that are part of this, some of which I'm reluctant to go into because they get into party-by-party contract details. But I can assure you that full-price doesn't sell "tons" of anything, and that there are other cash-flow and "who pays up front production costs" issues that ensure that the old model will continue to run in parallel. I personally think it's better for the publisher.
While there are a few imperfections, exceptions, and even "books we forgot to revisit the price on" (there are 10,000 -- sometimes we forget some!), for the most part the full vs. discounted price decision is based on the book's present paper sales strength. That's why BDAG and HALOT, though not brand new, still command high prices -- they still do in print -- and why for other titles they'll only do so while they're fresh and new.
And, of course, publishers have different sales goals and expectations for different books. Sometimes something keeps a high price because their is an expectation that it has a small audience, and that lowering the price won't increase the audience enough to matter. Other times the goal is to get the book out as widely as possible. (That's why so many copyrighted Bible translations are effectively free at http://bible.logos.com.)
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I do appreciate the reasoning behind some of the pricing decisions that Logos takes along with the customer interest shown in this thread. Yet this seems like a rather large thread in relation to most of the others maybe not all though. The issue at hand seems to be, from what I can tell, is some general concerns with pricing of Logos products in general (or a kind of pricing creep).
For me the simple act of purchasing some journals and Christian counseling sources spent my whole semester book budget with Logos. No updates, no cheap commentary series, no theological resources simply because I can't even afford or justify going into more debt for Logos products. Perhaps there is some, if not a great deal, of concern about the present and future pricing of Logos products of customers who appreciate the effort of the company and want to continue to support it. There is a lesson to be learned from so many posts but Im not sure who exactly the lesson is for.
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Matthew C Jones said:Dan DeVilder said:
(and even I "argued" for taking at least a couple dollars off the new Baker Books, and also expressed my suspicious frustration--perhaps based on previous annoying experiences on the whole with them--with Z's new offerings). Even with my own whining, I realize "pre-pub" means just what you said it does.
As mentioned earlier, we have come to expect Pre-Pubs to be heavily discounted based on past practice. Don't get mad at Logos for successfully using an advertising technique. Every day we respond to ads that promise "up to 90% off." Just be glad some Pre-Pubs are discounted and go from there. All that really matters in a business deal is if the Buyer & Seller agree on a price. I like having the opportunity to decide for myself rather than not have any chance at all to purchase.
Dan DeVilder said:Perhaps some of us DO feel entitled.
Some are feeling entitled because they invested in large collections with Zondervan only to pay retail again. I have no sense of entitlement with Baker. I have purchased previous Baker collections and saved a lot. I am very happy with Baker's track record. Their software still works fine whereas Pradis never has been finessed. Baker's mistake in their current pricing was being realistic in setting their retail prices. Academic titles from Sheffield, Paternoster, Brill and most every college bookstore go for hundreds of dollars each, not $19.99. I would feel much better to buy a Baker title at their current Pre-Pub prices if they would only list their retail at 4x what they do. If you examine Baker's Pre-Pub Collections the per book price is no different than the new listings in Pre-Pub. The only difference is we get to pick & choose individual titles.
Dan DeVilder said:Hmmmm. could there be a "Logos Lite", with all these "reading books" in a cheap production edition, and regular Logos with great tagging? Maybe the two levels would increase Logos' reach, and increase sales. I could see myself getting books in both styles. Some reading books like "Simple Church" in Logos Lite, and other, more intense books (with tagging/searching capability to the max) at full SRP, as I need them.
Logos is the PERFECT software for academic & vocational use. In the past I would not have considered Logos for just "reading." Bob has changed all that with the introduction of the iPhone app and the "cloud" model of having a downloadable library with online access. Logos is now nearly the panacea of Bible software. My hope is to see Logos further expand to include the LOEB library and other "secular" works. btw: The Harvard Classics is on Pre-Pub. http://www.logos.com/products/prepub/details/3661
Do you know about the Nelson 501 book unlock? http://www.logos.com/products/details/5905
This is a good example of how to mass market the "reading" material. I don't expect to get the same percentage discounted off "academic" or reference titles.Hi Matthew,
Not sure if you understood me correctly or maybe I am not understanding your response exactly. Like "just be glad some Pre-pubs are discounted and go from there" (I am glad pre-pubs are discounted, and although I expressed that psychologically I might like a few dollars off on Baker's prepubs, I understand what is going on--to a degree--that they are not). Also "don't get mad at Logos for a successfully using an advertising technique". Not sure who that was directed at, nor what it exactly means. (I am not being sarcastic or defensive, i really don't know. Peace, Matthew!)
Dan
I like Apples. Especially Honeycrisp.
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Exactly. It makes no sense to pay full retail price for e copies of books that you can get for 20% or more by using nearly every Christian bookstores minister discount (for those of us that our ministers. Realize that there are many others that use Logos). Often I can save even more by buying from Amazon or CBD. Publishers need to understand that if they want their electronic divisions to succeed that they MUST price them to succeed. That's just the economic reality!
Aaron
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Bob Pritchett said:
There are many other factors that are part of this, some of which I'm reluctant to go into because they get into party-by-party contract details. But I can assure you that full-price doesn't sell "tons" of anything, and that there are other cash-flow and "who pays up front production costs" issues that ensure that the old model will continue to run in parallel. I personally think it's better for the publisher.
I would too. Over the years I don't care to add up how much I have spent on PrePubs. The discount creates a sense of urgency for the buyer, that other wise is not there. I personally don't have any incentive to place a PrePub order at these prices. As you have made very clear there is a limit to how far you can discount and still make a profit, but it is also true that there is often a 'sweet spot" where a discount will generate more profit.
Bob Pritchett said:While there are a few imperfections, exceptions, and even "books we forgot to revisit the price on" (there are 10,000 -- sometimes we forget some!), for the most part the full vs. discounted price decision is based on the book's present paper sales strength.
I didn't realized this, to be honest with you I have gave up on your unlock store years ago. I look forward to purchasing these current front-line Baker books at back-line discounts in the future.
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Even after all my whining and complaining.... I just couldn't help but jump on this pre-pub.... Looks to good.... (cowering in shame)
http://www.logos.com/products/prepub/details/5990
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As an ordained pastor with 20+ years in ministry and a business owner for most of those years, I am honored to work for you Bob and Logos. Thanks for everything you and your family do for Logos customers and for the Kingdom of God! [H]Bob Pritchett said:All this feedback is fascinating, and I appreciate it.
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Jeremiah Daniel Morris said:
Even after all my whining and complaining.... I just couldn't help but jump on this pre-pub.... Looks to good.... (cowering in shame)
http://www.logos.com/products/prepub/details/5990
At least you have the opportunity and choice to purchase it in Logos format -- at any price.
If Bob had insisted to Baker that Logos would only publish it if he could sell it heavily discounted, you would not have had that opportunity.
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Edwin Bowden said:Jeremiah Daniel Morris said:
Even after all my whining and complaining.... I just couldn't help but jump on this pre-pub.... Looks to good.... (cowering in shame)
http://www.logos.com/products/prepub/details/5990
At least you have the opportunity and choice to purchase it in Logos format -- at any price.
If Bob had insisted to Baker that Logos would only publish it if he could sell it heavily discounted, you would not have had that opportunity.
Well, it was not one I needed but simply wanted. If it had not been there it wouldn't have mattered much to me. And If it was a choice of having all these Baker titles at MSRP or none, my choice is still none.... I know that's not everyone's choice, but just speaking for myself.
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Jeremiah Daniel Morris said:
Even after all my whining and complaining.... I just couldn't help but jump on this pre-pub.... Looks to good.... (cowering in shame)
http://www.logos.com/products/prepub/details/5990
Thanks for the recommendation. I bought it. It looks like a great book. I will listen to it on my Kindle while I drive home today. No wait and a lot less money.
I would have preferred to have bought the book from Logos so it would be part of my general library. But Amazon got my money because it was only 40% of the cost of the Logos version.
Don’t get me wrong. I want Logos to succeed. I’ve already invested in purchasing nearly 3000 books from Logos.
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If my earlier 'temple' comments have been taken as a direct attack on Mr Pritchett or any other individual I offer my sincere apologies. They were not aimed at any person but rather at what I perceive, either rightly or wrongly, to be gross profiteering by (again perceived) Christian based businesses. Coming from a denomination where the $$ seems to be taking more precedence than the Word, I called what I (again right or wrong) saw to which it appears that I'm not alone.
Being relatively new to the ebook world (and one who came in kicking & screaming at that), my expectations / assumptions that a digital title should be less than a physical one may have been somewhat misguided. B & Z have demonstrated how wrong I am. If God wishes me to have any of these titles, he will no doubt, provide them. It matters little to me whether they are Logos or a tattered used print copy. Ether way the words are still the same.
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Joe Miller said:
Thanks for everything you and your family do for Logos customers and for the Kingdom of God!
thank him,also as a customer,I cannot express in words,the joy I have to have these resourses,it is simply something worth,which cannot be measured in terms of money.for me it's not the money that matters,but the privilage I have of owning and using the resourses of Logos.If we give value to the words of God,and to the privilage we have it.I do'nt think that we have to spend days long to comment against this.I really do'nt understand it why many give themselves to critisize.I think it would be better to encourage the owner.No one forces anyone,if some one want to buy ,he can buy ,if not ,not.
Blessings in Christ.
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Joe Miller said:
Thanks for everything you and your family do for Logos customers and for the Kingdom of God!
thank him,also as a customer,I cannot express in words,the joy I have to have these resourses,it is simply something worth,which cannot be measured in terms of money.for me it's not the money that matters,but the privilage I have of owning and using the resourses of Logos.If we give value to the words of God,and to the privilage we have it.I do'nt think that we have to spend days long to comment against this.I really do'nt understand it why many give themselves to critisize.I think it would be better to encourage the owner.No one forces anyone,if some one want to buy ,he can buy ,if not ,not.
Blessings in Christ.
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Dan DeVilder said:
Logos is the PERFECT software for academic & vocational use. In the past I would not have considered Logos for just "reading." Bob has changed all that with the introduction of the iPhone app and the "cloud" model of having a downloadable library with online access. Logos is now nearly the panacea of Bible software. My hope is to see Logos further expand to include the LOEB library and other "secular" works. btw: The Harvard Classics is on Pre-Pub. http://www.logos.com/products/prepub/details/3661
Thank you Dan,I am very glad about your comments.
Blessings in Christ.
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Sandy Turnbull said:
If my earlier 'temple' comments have been taken as a direct attack on Mr Pritchett or any other individual I offer my sincere apologies. They were not aimed at any person but rather at what I perceive, either rightly or wrongly, to be gross profiteering by (again perceived) Christian based businesses. Coming from a denomination where the $ seems to be taking more precedence than the Word, I called what I (again right or wrong) saw to which it appears that I'm not alone.
Being relatively new to the ebook world (and one who came in kicking & screaming at that), my expectations / assumptions that a digital title should be less than a physical one may have been somewhat misguided. B & Z have demonstrated how wrong I am. If God wishes me to have any of these titles, he will no doubt, provide them. It matters little to me whether they are Logos or a tattered used print copy. Ether way the words are still the same.
When we are talking straight eBooks I totally agree they should be cheaper. I buy programming books for my day job and I will not buy an eBook unless it is significantly cheaper than print. To think of Logos as an eBook is to really miss out on what is glorious about it. I understand paying retail if need be when my books have meta data, linking, non-surface word searching, etc. Some sets are just too expensive for my blood and I wish they were cheaper (and think they would sell better if they were) but I understand what we are going about here. The study capabilities of Logos are just not approachable in print.
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Tes said:Joe Miller said:
Thanks for everything you and your family do for Logos customers and for the Kingdom of God!
thank him,also as a customer,I cannot express in words,the joy I have to have these resourses,it is simply something worth,which cannot be measured in terms of money.for me it's not the money that matters,but the privilage I have of owning and using the resourses of Logos.If we give value to the words of God,and to the privilage we have it.I do'nt think that we have to spend days long to comment against this.I really do'nt understand it why many give themselves to critisize.I think it would be better to encourage the owner.No one forces anyone,if some one want to buy ,he can buy ,if not ,not.
For some of us, unfortunately, money must matter. In my own case, I receive a total of $50 per week by the Australian Government for attending Bible College on a full time basis. At the moment I have only a meagre five or six titles in Logos. To buy a basic Scholar's package at academic pricing is going to cost around three months earnings let alone a full year to own Z. For me to own them in any format will be a privilege. To own them in Logos will be nothing short of a miracle.
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Robert Mullen said:
I buy programming books for my day job and I will not buy an eBook unless it is significantly cheaper than print. To think of Logos as an eBook is to really miss out on what is glorious about it.
A good point to bring up Robert, thanks. I do value my Logos resources more than a regular ebook, they are barely comparable really. Which means I AM willing to pay more for a Logos resources than an ebook to use on Kindle... While I still hold to my original issues (strongly), thanks for the reminder.
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I just can't get over that the President of Logos takes time to enter into dialogue with customers. That is really rare and wonderful. Thanks Bob!
There are no perfect companies, excutives, or CUSTOMERS. Logos is not perfect, but they do really try to do the right thing. They do serve us well.
Like everyone else, I do not like to pay as much for e-books as paper, but I am willing to do so for a few really needed resources. I am perfectly willing for those who can afford to do this to do so as often as they like. I have nothing to complain about if they do.
What really bothers me are the Logos resources that are significantly higher than the street price of the book format. (NIV commentary for example.) I realize that Logos does not control this, and the blame may lie with the publisher. I hope that is so. It does seem to me that to sell the e-book for more than the paper is short sighted.
I really am still not sure that the cost of logos resources are equal to the cost of paper books in the long run. Once the product is produced, those costs are at some point covered by sells, and after that the profit margin for e-books has to be greater than paper books.
That is the way it seems to many of us.
The bottom line is that I have too big an investment - money and otherwise - in Logos not to continue to support this company. I agree with much more that Logos does than I could ever disagree with.
I will certainly buy less Logos product if the cost is high as paper, but I am not angry about it. That is just the reality of my finances. I will buy the ones I can afford, and I will have to look for cheaper formats to access many of these resources.
"In all cases, the Church is to be judged by the Scripture, not the Scripture by the Church," John Wesley0 -
Michael Childs said:
I agree with much more that Logos does than I could ever disagree with.
I agree, thanks for posting that Michael. That often gets overlooked by me when I do have an issue.
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I agree that the Logos books are worth more but only if they are books that I will use as a reference. There are a lot of books that I am going to just read and never refer to again. These books are actually better on the Kindle since they are easier to read on that device. However, I am currently spending about five times as much on Logos books than I am on Kindle books because I am buying a lot more books from Logos.
I would also like to say that the quality of public domain books on Logos tend to have a much higher quality than public domain books on the Kindle. Many of the Kindle public domain books are just OCR scans without any editing (think Google Books). I purchased one a few days ago that was so bad that I called Amazon and asked for my money back. The book was only 99 cents but it was almost unreadable. The same book on Logos will cost me about 90 times more but I may buy it anyway because of the better quality.
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Michael Childs said:
I really am still not sure that the cost of logos resources are equal to the cost of paper books in the long run. Once the product is produced, those costs are at some point covered by sells, and after that the profit margin for e-books has to be greater than paper books.
If I'm understanding Bob's post correctly, the costs for supporting users once they buy the books add a continuing cost to the e-book that a paper book doesn't have. I don't know how that cost compares to the cost of printing a paper book. But I'm guessing it's higher. Bob said the cost of printing a book is pretty minimal compared to the cost of creating it in the first place. And once a person owns a paper book, he knows how to use it. (Unless it's the guy in this video: http://www.youtube.com/watch?v=LRBIVRwvUeE [:)]) Not so with an e-book. Logos bears the cost of supporting all the users who call with installation problems, questions about how to use their book, how to highlight in it, how to get it set up on another computer, etc. This is a lifelong commitment to that user which Logos makes. So I can understand why it would be at least as expensive as a paper book.
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Rosie, you killed me with that YouTube video [:D]
Bohuslav
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Rosie
I guess that sometimes I'm as stupid as that. I'll never call a Helpdesk again! [:S]
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