Dynamic Pricing on Base Packages for Loyal Cloud Customers

Dr. Nathan Parker

A little bit ago, I mentioned a way that Logos Cloud users who have plans to keep Logos Cloud could have their Logos Cloud subscriptions count as dynamic pricing toward a Base Package upgrade. However, I mentioned it in terms of a term agreement/contract, and with the industry tending to move away from term agreements/contracts, I don't see many people willing to sign a one year contract with Logos Cloud just to later "ensure" they have access to dynamic pricing on a base package or base package upgrade, since they'd feel "locked" in a contract.

Instead, I've come up with a similar approach, but in reverse. Loyalty pricing. Logos Cloud subscribers who have been loyal and paid in a Logos Cloud subscription for example, six consecutive months or a year (on 12 consecutive months) would then be "offered" dynamic pricing on a Logos 6 base package or base package upgrade.

For example, I am using Logos Cloud Plus to "top off" my Logos 6 Platinum package. It is still far less expensive to subscribe to Cloud Plus to get the resources I both need and want, even if I put them on a Payment Plan and paid them out over a lengthy period of time, plus I'm getting additional resources thrown in and a dynamically expanding library to boot. However, if I later decide to go toward Logos Diamond or another higher base package, it would "irk" me that I couldn't use my Logos Cloud subscription to gain dynamic pricing off the resources I am renting through Logos Cloud toward my Logos base package upgrade. Although, Logos cannot simply flat offer dynamic pricing upgrades on base package owners to all Logos Cloud customers, as someone could signup for the subscription a month, use it as a "dynamic price coupon", then drop the subscription. That's not fair either.

Instead, the loyalty pricing that would allow those who have paid into Logos Cloud for a certain period of time would allow them to "unlock" loyalty pricing base package dynamic pricing when deciding to upgrade to a base package or even if they're starting out on a base package.

Another example would be that if a person wanted to start off on Logos Cloud, then after a while, if they loved it, they could then still purchase a Logos 6 base package for the first time knowing they wouldn't have totally lost all they invested in a Logos Cloud subscription. It would give loyal, longtime Cloud subscribers an incentive to look into also springing for a Logos base package.

It's time for me to eat supper, but I may chime in more about it later. :-)

John Pierceson

Nathan,

Thank you very much for the suggestion. We value your input, so keep the suggestions coming. 

I understand the logic behind your suggestion and think that if we adopted the strategy it would demonstrate the gratitude we already feel toward our loyal customer base. It would be hard to work out both a rental agreement and purchase agreement with all of our publishers for the same customer. In other words, if a customer is renting a resource and we are paying the publisher the rental fee every month and then the customer wants to buy that resource at a discount because he/she has been renting it for 6-12 months, every publisher would have to agree to the discount that is dependent on history of rental. At some level, it would be unmanageable to figure out rental dynamic pricing. Every customer is different with a different rental history and is attached to different resources that are published by different companies.

I’m not saying it’s impossible or that we will never do it, but at this point it would be a very difficult task. The possibility of offering loyalty pricing for Cloud customers (a more general discount based on how long you are a Cloud subscriber) would be easier and something we will consider.