It is my observation that across much of Christianity the trajectory of growing in faith is:
- first, more frequent attendance of church-sponsored events
- followed by a more disciplined prayer life
- followed by serious Bible study and spiritual reading
This disciplined prayer life frequently includes set prayers which include Scripture - either traditional Liturgy of the Hours or contemporary innovations such as Taize, Lindisfarne, Northumbria ... The success of software / sites such as Universalis, Divine Office, eBreviary ... indicates that there is a market.
My thinking is that if one can get people using Logos/Verbum for their prayer, and that prayer contains Scripture, it will be a natural move to make Logos/Verbum their choice for Bible study and spiritual reading. Note that the Mennonites, Methodists ... have set prayer books - it is not just a ACELO (Anglican, Catholic, Eastern Orthodox, Lutheran, Oriental Orthodox) market. And it is a move towards supporting more than an intercessory/petitionary prayer life. See Richard Foster's Prayer for one of the clearest analysis of a full prayer life.