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I recently had friend show me a feature of a Bible program called "The Word" that I really thought was great. As long as the program is open I can select any text on my computer and hit Ctrl-C and it pops up a little window and displays the text of the verse I have selected. It gives options to copy the whole verse, reference, or go to that passage in the Bible. I was jealous when I saw what this free software does when I have Logos (Which is not cheep) and it doesn't do anything close to that.
This is the type of feature that I expect to pick up from third party vendors - like expand text, concept mapping ... but I can see it's usefulness especially for the "average pew warmer". Perhaps it is more of a stand alone feature like the daily Bible verse ... or perhaps users do want it integrated into the desktop app. Let the users speak - I certainly don't know.