A serendipitous discovery brought up the following quote from Zondervan's lead software developer in 2005. Interesting!
We occasionally hear from consumers that they want all their books in a
single format. Which format is not always important to the user, they
just want to be able to use all their titles in one program. I doubt
that this will ever happen. As a publisher we have no plans to do
Zondervan material or Zondervan author's works to be published in any
other software (okay there are currently a couple of exceptions but
few), it simply does not serve our authors or their hard work. Other
publisher's will soon see that giving the control of how the content is
used to a software company (over which they have no control), is not in
their author's best interest. So if anything happens, I think more
publishers will begin to publish in their own electronic form. The user
wins. The more formats there are, the more innovation and growth in the
medium. If there is only one format and the vendor controls the format,
growth stagnates.
