The Left and Right Hand of Marketing

I received an email today from theLAB offering me "Test Drive Logos Academic Basic for Free." The promotional blurb says (emphasis added)

"One of the most important decisions you can make as a scholar of the Bible after your formal studies are completed is how and where you will continue to write and research. You’ve spent years gaining specialist skills in the original languages, critical thinking, and research methods. But where will you find the resources to continue a high level of scholarly output?"

However, when I click through and add the offering to my cart I cannot check out as the button says REMOVE ITEM instead and there is a warning "You must be a student to purchase this product." So which is it marketing? After my formal studies or during my formal studies?

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Comments

David Paul

Aside from the disconnect described above, there is the continuing issue of scattershot citations. Next to nothing is as important to academics and academia as bibliographic citation. I don't have a complete solution to the problem that exists in Logos, but the problem is wide-ranging and extensive. I've found some BibSac citations in my Notes that don't mention either an author nor an article title...just the volume number. ???[:S]???

My suggestion is that FL hire a team to devote full-time attention to this issue, and create a Lexham manual of style that focuses on COMPLETENESS of pertinent data. By "completeness", I'm not focused solely on the primary academic focus of giving breathers the recognition and attention they crave, but rather the production of a citation that includes ALL of the immediate answers to the fundamental publishing and dating questions a user might ask. To be clear, I'm drawing particular attention to the dating of material that has entered into the public domain. FL regularly trafficks in such data, and when I choose to include a citation in my notes, I simply should not have to slog over to Wikipedia to determine when X wrote Y. That info should ALWAYS be included in the citation that Logos creates, even if other style manuals don't bother to require it.

If FL wants to be regarded as an academic tool, it good and well needs to function like an academic tool.

DMB

So which is it marketing? After my formal studies or during my formal studies?

"The features, datasets, and books provided in Logos 9 Academic Basic are “access-only,” which means you have access to them but do not own them permanently"

The package has scholarly work detectors that erase access if your post-studies (or pre-studies) work isn't very scholarly.

But the page is curious. Best I can see, the Linguistics volume is the only 'scholarly' (below), but sorry .... you don't get it. Too scholarly.