What is that marketing survey after purchases used for?

Kristin

Whenever I buy a random resource, Logos populates a little survey. The first question is almost always how I heard of Logos, (which is unusual, since I have answered this question several times). The next question asks about religious beliefs (I think it might be called "denomination" or something).

Anyway, I usually click off at this point since I don't like surveys which show you one question at a time, but yesterday I decided I didn't mind helping them out for their research, so I clicked the denomination which most accurately aligns with my own.

However, after I did, I instantly regretted it since it occurred to me that Logos is likely going to use that data to suggest resources to me, when in reality I almost exclusively like resources which do NOT align with my own beliefs. (I am aware most people probably aren't like this).

I then went to both this profile and the Faithlife profile to try to undo that answer, but my Faithlife profile still says that I haven't filled in a denomination.

So I guess I have two questions:

1) What is that marketing survey after purchases? Is it just for Logos' understanding of who is using the software, or does it influence what resources the marketing team advertises to me?

2) How do I change an answer on this survey after filling it out? When I finished filling out the first question it said I should continue filling out my profile with these questions, so it certainly seems like my answers should be viewable and editable on my profile, but they aren't.

Thank you for any clarity anyone can provide.

Kristin

Yasmin Stephen

I wouldn't worry about it too much. Their email marketing is very dysfunctional; they'll recommend all sorts of random things, some related and some totally unrelated to your interests—mostly, a mishmash mess. They'll even recommend stuff you already own (and have owned for years). My advice is to probably opt out of their emails completely if you are able to, though chances are good you'll still get some emails … because their email marketing is very dysfunctional.

Kristin

Thank you, @Yasmin Stephen.

DMM

I get those nearly every time I checkout - doesn't matter if you've already filled it out or not. They are very annoying. It will rotate between 2 or 3 different questions. I now just randomly select something.

Kristin

I get those nearly every time I checkout - doesn't matter if you've already filled it out or not. They are very annoying. It will rotate between 2 or 3 different questions. I now just randomly select something.

Hi @DMM, this really makes me wonder why they do it at all, as provoking customers to provide inaccurate answers seems to be worse for marketing research than not even asking.