I have my currency display set to SEK. There is a simple reason for this: although I know that $1 is about 7 SEK, when I see the price $100 my brain doesn't think 700, it thinks 100. So everything looks an awful lot cheaper than it really is. I need the SEK display to keep me at least somewhat grounded in actual financial reality. Also, *7 isn't the easiest calculation to do in your head.
But the new website is even more deceptive when it comes to foreign currency than the old one was:
- Order History: You have absolutely no idea how many SEK I payed for a particular resource, since you don't charge in SEK. The figure shouldn't be there.
- Open Orders: You have absolutely no idea how many SEK I will have to pay for a particular resource, since, again, you don't charge in SEK, and you probably have even less idea than I have what the exchange rate will be in a year or two. The SEK figure should be in parenthesis, with the USD figure before it.
- Product pages: The main price should always be in USD, since that is what you intend to charge. The SEK price should be the one in smaller font and within parenthesis, to make it clear that it is there only as an aid.
- Prepub and CP pages: the same.
- CP bidding charts: the bidding must be shown in USD, preferably with SEK in parenthesis below. If the bid is shown in SEK alone, as it is for the moment, you take for granted that that is what you're going to be charged. If someone bids 600 SEK when the SEK is strong, and then 2 years later, when the product ships and the SEK is weak, is charged 800 SEK, he or she is not going to be happy! Also, I don't know what American law says, but in Sweden you would be legally bound not to charge more than the price the customer saw when he/she ordered, which means you would end up with $75 instead of the $100 you expected.
- I don't know what currency converter you use, but it's not good. The SEK prices you show are constantly too low. There is no way I can get an exchange rate like that.
- Beside the little box where you choose your currency display, there needs to be an explanation, stating that this is only to aid us; charging will always be in USD.