If you want to follow up on what Bob mentioned on 'agency' pricing, Apple's issues are discussed:
http://www.usatoday.com/money/media/story/2011-12-06/Apple-EU-e-books-antitrust-probe/51668736/1
Macmillan CEO Explains "Agency Model" for Selling Ebooks => http://www.libraryjournal.com/article/CA6721294.html includes eBook price increase from $ 9.99 desired by Amazon into $ 12.99 to $ 14.99 range.
The Agency Model Redux: An Analysis After Six Months => http://blog.diesel-ebooks.com/?p=704 noted agency model has issues for global eBook availability.
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