Noticed in the Twitter post today that a rep said "Call our customer service team at 800-875-6467. It does cost $20 per license."
Here is what Bob Pritchett stated a while back:
I expect the fee will be applied "per transaction" -- if you want to transfer four products in one call, then one fee. If you call four times over four weeks, that's probably going to be four fees.
so is this an honest mistake or change of "policy"?