Hopefully Logos Marketing has a Handle on the Emailing

I read the Logos blog today. I thought it was interesting, since I actually DO like to receive informational and even promotional emails, especially in the areas I enjoy.

But yesterday I finally pulled the plug. Not on Logos. On ChristianDiscount, Rejoice Software, and Dove Booksellers. Plus two more Bible software companies, while I was at it.

The reason was they absolute have no concept of 'customers'. Every day, another email??

It's like they're competing with each other, totally oblivious to what their customers might think. "Oh my, ChristianDiscount emails daily. We should too!!"

What they can't see (I guess) is that their emails arrive with the label 'JUNK:'.

So I'm settled down to 'Logos'. At least they (periodically) listen.

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Comments

Donnie Hale

I agree with this assessment. I've taken to replying to the emails and cc'ing support@logos.com with my comments on the emails. I've resisted opting out because I want probably 1 out of the 5 emails I get. But I consistently get emails for:

- Books I already own
- Books I've already bid on or pre-ordered
- (2 days ago) News on new Android app with a link to download but the new version was not yet available

I've also gotten phone calls after placing things in my cart (I think I got those stopped) and from comments / replies I've posted in the forums!!!

I love Logos, but the marketing department needs some serious micromanagement for a while.

Donnie

Simon’s Brother

https://community.logos.com/discussion/comment/387771#Comment_387771

Logos Marketing is too aggressive at times. As an example I get multiple emails on the same day about attending Knox, and that's after having numerous previous emails, blog posts etc. Yes please tell us about what you are offering, but just be a bit less generous with the amount of times you tell us; If you over do your marketing you give the wrong impression.

fgh

Hopefully Logos Marketing has a Handle on the Emailing

They don't.

I think I've gotten about five different e-mails about the DMin (all within two days or so).
I keep getting "Personalized Offers" for things I've already ordered -- which tells me they're not the least bit "personalized".
Occasionally, I've also gotten one of those very-special-only-for-you-don't-tell-anyone-else e-mails for something I already owned -- which tells me I'm not even 'special' enough for them to keep track of my order history).

LOGOS:

If someone's subscribed to several e-mail lists, don't send the same e-mail to all of them. Once/person is quite enough.
Don't use words like "personalized" and "specially for you" unless you've at least made sure it's something we don't already own. It makes the customer feel utterly un-special (if that's a word?): just another cow to try to milk some more money out of.

(Plus, months after I first reported it, lots of my Logos e-mails still arrive with a warning that they may be a fraud. Another thing that doesn't exactly increase customers' confidence in a company...)