I have been reading a book by a philosopher on the human mind and evolution with which I thoroughly diagree (Daniel C. Dennett's Intuition Pumps and Other Tools for Thinking). However, he has many useful ideas and uses many thinkers I admire including Anatol Rapoport. Dennett's summary of Rapoport:
1. You should attempt to re-express your target's position so clearly, vividly, and fairly that your target says, "Thanks, I wish I'd thought of putting it that way."
2. You should list any points of agreement (especially if they are not matters of general or widespread agreement).
3. You should mention anything you have learned from your target.
4. Only then are you permitted to say so much as a word of rebuttal or criticism.
Admittedly they, while good guidelines, fail to be consistently practical in the forums. So I have created my own list of guidelines for how to avoid looking like a bigoted idjit, a goal I think everyone with any interest in apologetics shares:
1. Topic: You should attempt to express your own position clearly rather than stating the others' position poorly. Show humility in the limits of your knowledge.
2. Domain: Don't use a broader brush than justified - just as there exist differences between Baptists, so here exist differences between Catholics, Muslims, Mormons, Republicans, Asians ...
3. Language: Ban the use of the pet phrases of your own tradition - they mean nothing outside your tradition. "liberals", "infidels", "idjits" mean different things to different groups. Abrasive language is a marker for our fears and ignorance. Cherry-picked facts are as useless as no facts.
4. Complexity: Don't solely blame religion when economic, social, cultural and ethnic issues are also in play. The Irish Catholic/Protestant issue has roots in English rule and Scottish immigrants more than the Reformation.
My point? Sometimes we are our own worst enemy by giving others reasons to hate or fear us. With the Noet expansion, don't we have a perfect opportunity to witness to the non-believer through the tone and content of our communication?