Logos has just gotten a ton of new customers who did not find the company via logos.com or Logos4. All they know is the iPhone app. Imagine if we could buy books directly off the phone just like those users are used to doing with iTunes and the appstore.
Now take that same vision and integrate it into L4.
I think logos would see its sales increase dramatically; and we would have a more convenient buying experience (especially for those who don't know the ropes of logos.com ordering...how many people own just a base library and nothing else? This miight help fix that).