1. Greater appeal to more specialized groups.
2. More publishers on board, and Logos is in a better position to negotiate better prices, thus the customer gets a cheaper resource.
3. More customers, company has more capital. Company has more capital, greater investment in research and development.
4. More capital better paid workers, and as a result, more workers, and the company can afford the best talent out there.
5. More visibility. This brings more customers and the cycle continues.