With an increasing number of base packages, it's time for a 'horizontal' comparison, in addition to the current 'vertical' one. By this I mean we need to be able to compare all the Gold Packages, rather than just all the Baptist, or all the Reformed packages. In fact, a horizontal comparison is now probably more useful than a vertical one, because many people will know their budget, but won't necessarily know which package is best.
The labels obviously help, but if you're a reformed baptist in an Anglican church, they don't help much ;-). And the packages are so different from one another that I'm sure many people will end up buying a package that's outside their own tradition simply because it has a few key volumes they want.