The “Apple” of Logos’ Eye

Has anyone else noticed that in all the promotional videos, picture and give-a-ways Apple desktops, laptops and tables are always featured? This is a sad commentary on the state of MS Windows. Logos was born as a Windows product, but you would never know it by looking at their promotional materials.

Another sign that Logos has decided that Windows is a dyeing product line the fact they have not supported a touch version for Windows. Windows only bright spots are the Surface and Yoga product lines, but without touch support there is little reason to purchase either.

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SteveHD

A little Microsoft bashing this early in the morning.

Geo Philips

I think there are probably easier answers to this than a general neglect of Windows at Logos.

1) Mac hardware is more iconic and looks better, in general and on screen (perhaps the Surface Pro or Asus Zenbook line or the Samsung 9 series could lay a claim here). You will notice that many commercials show Macbooks running Windows applications.

2) A lot of 'creative' folk rely on Mac. They saw Apple through its lean years, protesting loudly when companies like Adobe switched allegiance to Windows as their primary platforms. The Mac is back now, though applications like Photoshop probably still run better on Windows. I am sure Logos marketing users are mainly Mac users.

3) The iPad is the iconic tablet. The iPad is a great product but Google (and Microsoft) have not provided compelling alternatives. Google itself chose to focus on the smartphone side. That being said, the iPad phase is over. It is perhaps the only declining product line at Apple (the classic iPod got phased out and I have heard nothing about a new iPod touch); Apple shares some of the blame by letting the iPad just be a big iPhone (yes, there are iPad optimized apps but there is nothing fundamentally more productive about them - in fact the poster children of ipad apps like Paper implicitly require that you be focused and single-task oriented) and secondly, Samsung shares some of the blame due to its conception of the crazy big smartphone era.

On the whole, Windows is not going anywhere. It has a saturated market with nowhere to grow but its sheer size and the fact that it can run on a wide variety of machines at various price points mean that we will be seeing a Windows/Mac duopoly on the desktop for years to come. (Yes, there is Ubuntu but...)

Mike Childs

Has anyone else noticed that in all the promotional videos, picture and give-a-ways Apple desktops, laptops and tables are always featured? This is a sad commentary on the state of MS Windows. Logos was born as a Windows product, but you would never know it by looking at their promotional materials.

Another sign that Logos has decided that Windows is a dyeing product line the fact they have not supported a touch version for Windows. Windows only bright spots are the Surface and Yoga product lines, but without touch support there is little reason to purchase either.

Well, if that is the case, I think they are making a big mistake. And you are mistaken to say there is little reason to by a Surface or Yoga to run Logos. The touch screen on my Surface pro does make for the best Logos experience I have ever had by far.

However, it is most disappointing that they have not made Logos 6 more touch enhanced. That is a fumble on the part of Logos.

David Taylor, Jr.

https://community.logos.com/discussion/comment/645440#Comment_645440

I think it's just because Macs look nicer as a general rule.

JT (alabama24)

Has anyone else noticed that in all the promotional videos, picture and give-a-ways Apple desktops, laptops and tables are always featured?

I was at Starbucks on Sunday afternoon, waiting for the dog to be groomed next door. There were 10 students studying with laptops. Seven users had MacBook Pros, and the three "windows users" had iPhones! [These were exact numbers. I posted about it on FB [:)] ] When I visit the library at Liberty University (It's beautiful) It seems that there is MORE than 50% macs, but it is difficult to get an honest count when everyone is spread around. For example, I might see one of the private study rooms with five people as I walk by... 3 will have Macs. If Logos wants to appeal to college students, then featuring Macs might be a good thing.

Keith Larson

https://community.logos.com/discussion/comment/645408#Comment_645408

A little Microsoft bashing this early in the morning.

Not MS bashing at all. Just noting how the wind blows. Historically I have been a big Windows fan. I love building my own desktop computers. I have a Windows desktop both at home and at church. This is impossible to do with Apple.

However, Apple Mac sales increased 23% and PC sales declined this past year. Logos seems totally uninterested in taking advantage of the touch interface of Windows 8 & 10. The touch interface is the only advantage MS has right now over Apple. It doesn't look like Logos has much faith in MS turning things around after the disaster of Windows 8.

It is kind of sad really, as I said before I have historically been a Windows and AMD fan.

Deacon Steve

https://community.logos.com/discussion/comment/645531#Comment_645531

... oh boy ... here we go again ...

[:|]

Friedrich

https://community.logos.com/discussion/comment/645531#Comment_645531

interesting that Microsoft had increased earnings due to the success of the cloud and products like their nokia phone and surface sales. that was interesting. Keith, I kinda perceive what Geo seemed to indicate--apples are iconic and creative types have them. anyway, i guess i haven't thought much more than that except that you brought it up. I share with you Windows and AMD fandom, though! (however our "new" computer is intel, an i3. we share amongst the six of us in the DeVilder household . . . plus an old ipad2 and a few fire tablets)

Patrick Fore

Hi all, I'm in the Design/Video department here at Faithlife and the reason for this is pretty simple.

Everyone in this department uses Mac. While yes, Apple products are (in my opinion) beautiful in their design and look better on film - the main reason we use them in our promo is that we have them available.

I would say about 70% of the company is works on PC. Take heart PC fans, you are represented well at Logos. Many people here love and use Microsoft and Android products.

JT (alabama24)

https://community.logos.com/discussion/comment/645440#Comment_645440

However, it is most disappointing that they have not made Logos 6 more touch enhanced. That is a fumble on the part of Logos.

I <think> that "touch friendly" was one of the reasons for the "smart selection" resource update.

mab

https://community.logos.com/discussion/comment/645686#Comment_645686

I'm Apple-centric and have owned a Mac since the early Powerbook days. Despite having PCs since the two floppy DOS era, it was L4 on Mac that made me convert from a small MacArthur Logos 3 library to big time Logos in earnest.

If I was starting from scratch today, it's close to being completely irrelevant. My only gripe with Win boxes is the rather sloppy and myopic nature of Microsoft's execution. I'm hoping they get it together with Win 10.

GaoLu

https://community.logos.com/discussion/comment/645758#Comment_645758

Macs are a terrible terrible idea. Just awful. Long live Windows!!! Or something better (Just so long as better isn't a Mac). I have an iPhone and iPad but repent. Actually, once you get used to the idea they aren't half bad. I suppose sin is like that. I feel a little like Elijah--am I the only one alive that has not bowed the knee to Apple?

Rob

https://community.logos.com/discussion/comment/646358#Comment_646358

Macs are a terrible terrible idea.

Some people drive BMWs because of the name, some drive them because they're in style and some for the luxury. But then, there are this who drive them because of what they can do when you step on the gas!

To each his own, brother

Mike Childs

https://community.logos.com/discussion/comment/645686#Comment_645686

However, it is most disappointing that they have not made Logos 6 more touch enhanced. That is a fumble on the part of Logos.

I <think> that "touch friendly" was one of the reasons for the "smart selection" resource update.

Glad to hear that. I was just responding to what had been posted. I am still pretty ignorant about Logos 6. Just upgraded, and haven't read much about it. It really caught me by surprise.