Pre-Pub Pricing (Baker Books)
Comments
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Maybe one little change would help people's perception of the Baker prices: Change the wording of "Pre-Pub Special" to "Pre-Pub Price" when the price of pre-pub is the same as the SRP. Special implies a discount. If there's no discount, it shouldn't be called a Special.
The way it looks now, though it isn't intended to be deceptive, it could come across that way, or at the very least confusing or a typo. My very first post on this thread -- the 2nd post back on page 1 -- was a naive one because I hadn't heard the whole kerfuffle about the Baker pre-pub prices yet.
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Rosie Perera said:
Maybe one little change would help people's perception of the Baker prices: Change the wording of "Pre-Pub Special" to "Pre-Pub Price" when the price of pre-pub is the same as the SRP. Special implies a discount. If there's no discount, it shouldn't be called a Special.
The way it looks now, though it isn't intended to be deceptive, it could come across that way, or at the very least confusing or a typo. My very first post on this thread -- the 2nd post back on page 1 -- was a naive one because I hadn't heard the whole kerfuffle about the Baker pre-pub prices yet.
Yes. This is really the bottom line. Rosie, you posted this at 6:12 PM on February 10. Logos, if you are smart, you will change this wording first thing Thursday morning, February 11th, 2010. This is what makes a company look like they don't know what they are doing. You can't call something a special when it's the same price as the suggested retail.
Elder/Pastor, Hope Now Bible Church, Fresno CA
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rfresno said:Rosie Perera said:
Maybe one little change would help people's perception of the Baker prices: Change the wording of "Pre-Pub Special" to "Pre-Pub Price" when the price of pre-pub is the same as the SRP. Special implies a discount. If there's no discount, it shouldn't be called a Special.
The way it looks now, though it isn't intended to be deceptive, it could come across that way, or at the very least confusing or a typo. My very first post on this thread -- the 2nd post back on page 1 -- was a naive one because I hadn't heard the whole kerfuffle about the Baker pre-pub prices yet.
Yes. This is really the bottom line. Rosie, you posted this at 6:12 PM on February 10. Logos, if you are smart, you will change this wording first thing Thursday morning, February 11th, 2010. This is what makes a company look like they don't know what they are doing. You can't call something a special when it's the same price as the suggested retail.
More than that, the bottom line is that Logos has only themselves to blame for this firestorm. As much as Bob and others would like think PrePub never was intended to mean "discount only," both the wording of the original description and this "special" wording implies that PrePubs are more than just an opportunity to order book pre-publication, but pre-publication at a discount.
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Rosie Perera said:
Maybe one little change would help people's perception of the Baker prices: Change the wording of "Pre-Pub Special" to "Pre-Pub Price"
Just took a quick (disappointing) visit to the pre-pub page, and I'd have to say I'm in agreement with Rosie here... While the wording of the pre-pub program has been changed a bit (thank you), "special" implies something other than SRP....
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Rosie Perera said:
If I'm understanding Bob's post correctly, the costs for supporting users once they buy the books add a continuing cost to the e-book that a paper book doesn't have. I don't know how that cost compares to the cost of printing a paper book. But I'm guessing it's higher. Bob said the cost of printing a book is pretty minimal compared to the cost of creating it in the first place. And once a person owns a paper book, he knows how to use it.
Our cost to prepare a book for "electronic printing" is very similar to the cost to typeset a book for paper printing. We use the same round-number as many publishers for "per page" costs. (Kindle and ePub books would be slightly cheaper, having less tagging, linking, etc.) But we sell a tenth or fewer digital copies as sell in print. (Growing, but still far behind paper.)
The paper book then costs $1-4 per unit to print, depending on size, quantity, and the paper price at the moment. (It's like lobster on the menu -- changing daily with the market.)
On DVD's we pay up to $0.50; downloads might be just a few pennies, though you might download the book from us several times over the years.
But, with the paper book, the publisher A) doesn't have to re-invent the printing press every few years, and
never gets a call for technical support.In comparison,
A) We re-write the software platform every few years. Logos 4 was built on our previous knowledge and experience -- and some of the code -- and still took 3.5 years with a team that went over 25 people, just on the codebase.
It costs us roughly $12 to answer the phone. (WA state minimum wage is nearly $9/hour, we pay more than minimum wage, we pay for phone lines, computers, desks, floorspace, parking, healthcare, supervisors, vacation time, downtime between calls, have calls that can go 20+ minutes, etc.)(I'm not complaining -- feel free to call! -- but just making the point about how, at least for Logos, the lack of paper doesn't mean a "unit" costs less to produce and support. But now you can guess why there is no complicated "wall of checkboxes" in our setup program, and fewer customizable settings -- which generate more confusion and more phone calls -- in Logos 4!)
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Bob,
Thanks again for sharing the facts of e-publishing.
You're the one that has to deal with the realities of those costs every day.
It is easy for customers to overlook those costs.
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Bob,
Thank you very much,God bless you,now you have made it vey clear ,so that no one judges a book by its cover.
Blessings in Christ.
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Bob,
Thanks for the continued comments and explanations. Logos goes far beyond what I've seen other companies do to explain their costs. I've never had any questions or complaints. Even though I cannot buy everything I want, I am just happy to see the resources made available.
Thanks again
Ron
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Rosie Perera said:
Maybe one little change would help people's perception of the Baker prices: Change the wording of "Pre-Pub Special" to "Pre-Pub Price" when the price of pre-pub is the same as the SRP. Special implies a discount. If there's no discount, it shouldn't be called a Special.
The way it looks now, though it isn't intended to be deceptive, it could come across that way, or at the very least confusing or a typo. My very first post on this thread -- the 2nd post back on page 1 -- was a naive one because I hadn't heard the whole kerfuffle about the Baker pre-pub prices yet.
Thank you for listening and being so responsive, Logos!!! I just noticed this for the first time today, but the change might have been done a while ago:
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Terry and Whyndell,
Please, both of you knock it off. You both have a right to your political views and this is not the place to air them.
Whyndell, I do not consider your views hate speech, but they are out of place here. Terry, don't you realize you are just provoking more of this? I find you pronouncements about hate speech just as much a political statement. No respect on either side.
Let's stay off the politics. Sometimes the wise thing is to just ignore.
Which I will do from now on.
"In all cases, the Church is to be judged by the Scripture, not the Scripture by the Church," John Wesley0 -
Michael Childs said:
Terry and Whyndell,
Please, both of you knock it off. You both have a right to your political views and this is not the place to air them.
Whyndell, I do not consider your views hate speech, but they are out of place here. Terry, don't you realize you are just provoking more of this? I find you pronouncements about hate speech just as much a political statement. No respect on either side.
Let's stay off the politics. Sometimes the wise thing is to just ignore.
Which I will do from now on.
Perhaps you didn't notice, but those posts were from over a month ago. They have "knocked it off". No need to drag up old issues.
MacBook Pro (2019), ThinkPad E540
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