It happens to the best of us. As a cyber security officer at a major Sass in California I would like to point out a couple things. First you are not the only company with a major malfunction in the past month. You have now joined the club. So here are some points to reflect on.
1. To have a weak engine (data center and its servers) under the hood of a Porsche does not do the customer any good. This is the biggest head scratcher is why you did not spend the money on server infrastructure like you do on you image. (Nice buildings in Bellingham--I visited your town last year and it was very nice)
2. Get a sound disaster recovery plan in place. You do not have one! There are plenty of templates out there. Heck there are companies who specializes in this. If you have the cash I would drop your ego and invest in one.
3. Put you data centers geographically apart with redundant realtime backup. Not west coast. Central US would be best. And a data center that is not going anywhere. The big ones are swallowing up the smaller ones.
5. Do not put your servers in a data centers with low security (some will say we have great security but do not) .
6. Do not try and coverup your mistakes. Human answers within at lest one hour of an outage will do. Be honest and to the point. Presidents have gotten in trouble with the type of padding lawyer answers you gave and look where it got them.
7. Be honest be fast. A good liaison point person to your customers does not half to be a IT staff. Just someone who can get a quick update form your lead IT.
8. I hope you are secure now. The biggest mistake is recovering after a disaster and shortcutting security.
Hang in. I use your products at our church ( 10 thousand people) and it does great for our volume. Bill