I appreciate our friends in the marketing department's efforts to keep the sales coming for FL, but there is a wearisome cumulative effect to seeing blog posts of the kind "do you need another commentary set?". One becomes cynical and thinks "boy, is there ever suspense as to what the suggested answer will be!". I would be perfectly fine with a line such as "a great opportunity to acquire a useful commentary set" or something along those lines. But the why you need line is a crude approach to advertisement and I find it somewhat insulting of the intelligence of Logos users.
I don't mean this as a scathing criticism, but as feedback. As I wrote earlier, I know it is important to FL to generate continuous sales to sustain business and development. And, as a matter of fact, advertising sales can also be a beneficial service to users. Just wishing for a simpler, yet more elegant communication style.
If I may use an analogy without drawing undue comparisons between people, I would compare as a positive model the way Eli Evans typically communicates on the forums (there are others who do it well) as opposed to some other more defensive and one-sided staff who in the final analysis seem to care more about the product than genuinely for the interests of the users. Transferring this in the sphere of marketing, there can be advertisement that come across as more genuine in terms of promoting mutual interest and others that seem to want to trick people to spend more and feels like the gold tooth car salesperson approach. I hope this analogy makes some sense.
I reiterate: this is not scathing criticism, just feedback and something of a suggestion of improvement.