While I can understand why those who have heavily invested in Pradis could be hoping for a bigger upgrade discount I think that people are missing a key point, and that it that Zondervan only has 50% of the List Price pie to work with. In retail, it is customary for the manufacturer to charge the retailer 50% of the list price. Thus, a $100 pair of shoes costs the retailer $50. The retailer then has the option to sale the shoes for $100 or for whatever sale price they choose. At the end of the season the retailer might be willing to sale the shoes for less than he or she purchased them for, just to get rid of inventory.
There are several factors that come into play the change this a bit. One being volume discounts large retailers get. Thus the Wal-Mart’s of the world are able to undercut your local shoe store. Another factor is restrictions that manufactures place on retailer to not discount their products, to only discount them only at a certain level or to discount them only when they have a special arrangement with the manufacture. This is what Apple does with their retailers. It also seems to be the agreement that Logos has with their publishing partners.
The discounts we see from Logos are either temporary or long term agreements with the publishers. However, unlike the discounts we see from normal retail stores, more than likely each party is agreeing to take an equal share in that discount. Thus a March Madness sale of 60% off means that Logos take a 30% cut and the publisher has agreed to take a 30% cut.
In the case of upgrade pricing for Zondervan products the only party that has an obligation to offer a discount is Zondervan. I am sure that Logos would have like to have offered PrePub discounts (and larger ones at that) on all the Zondervan books, but for whatever reason Zondervan chose to not allow this. Consequently, for those resources that do not have a PrePub discount, the biggest discount a Pradis user can hope for is 50%.
Let’s use the EBC as an example: Of the $130 (figures rounded up) it is list at Logos gets $65 for every sale. Zondervan will get $65 from non-ungraders and $13 from upgraders. As an owner of the EBC in Pradis 5 format I would like to pay less than $78 to add these commentaries to my Logos library. However, I don’t expect my upgrade for a Zondervan product to come out of Logos’ hide. So unless Zondervan and Logos negotiate a lower PrePub price for everyone (upgraders and non-upgraders), I don’t expect Logos to offer me one crumb of their half of the retail pie.
Now back to Zondervan’s half of the retail pie. Does their not offering us a 50% discount make them crooks? I don’t think so. When I purchased the Pradis 5 version of the EBC, I purchased it with my eyes wide open to their upgrade policies. I never expected to get a free upgrade from Zondervan. If I had chosen to upgrade my Pradis 5 version of the EBC to Pradis 6 I would have paid a lot more than $13. Zondervan’s upgrade policies may make them poor business people, but it certainly does not make them thieves.
The bottom line for me is that if I did not hate the Pradis 5 interface so much and like the EBC so much I would not be tempted by the $78 upgrade price, but for me to have these commentaries my Logos library is worth it. The $78 is also much easier to swallow knowing that $65 is going to Logos and only $13 to Zondervan!