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David Ames | Forum Activity | Replied: Thu, Mar 7 2013 12:42 PM

fgh:

David Ames:
Many items would be over the line if we had bid $60 instead of $20

And many would be even worse off than they are now. High bids tend to scare people off.

True, Very true.  But Logos will not start a resource until they have the orders to cover production costs.   Go to any auction.  If You want it then bid higher [within reason, budget, etc] 
Posts 38
jcc | Forum Activity | Replied: Thu, Mar 7 2013 4:19 PM

Bruce Dunning:

I had already bid on this book but I missed the free part until I read your post.

If it is going to be free why don't we all bid the highest price to help it along quicker? Am I right in thinking this?

You'd think so, but I don't think people understand how community pricing works.  My guess is that most people will bid $8 even though it makes sense to bid the highest price.  Unfortunately, because of this mentality, I think some other community pricing books are "locked in" the lower price and will have harder time getting the required bids needed to put it in production.

Maybe Logos is using this giveaway to educate people to bid at a "better" price. :)

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Bruce Dunning | Forum Activity | Replied: Thu, Mar 7 2013 4:28 PM

jcc:
Maybe Logos is using this giveaway to educate people to bid at a "better" price. :)

I think you are right that it is an educational exercise. They would like to have more participants in Community Pricing. Maybe you are even right about trying to get people to bid a "better" price.

I'd be interested to know what people actually bid on this "free" resource and the reasons behind it.

Using adventure and community to challenge young people to continually say "yes" to God

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Lynden Williams | Forum Activity | Replied: Thu, Mar 7 2013 4:46 PM

abondservant:
We shall see. Sometimes I wish I had a way to store money in my Logos account. 

You can, ask your sales rep to deduct the amount from your card on a monthly basis, or as directed by you. I have done this before. One time I actually gave away money to some people on the forums who were born the same date as I. 

No money to do it this year. Smile

Lynden Williams Communications

Posts 19689
Rosie Perera | Forum Activity | Replied: Thu, Mar 7 2013 5:03 PM

Bruce Dunning:
I'd be interested to know what people actually bid on this "free" resource and the reasons behind it.

I bid $34. There is absolutely no cost to me to do so. If it goes over 100% by the end of March, I get it for free. If it doesn't, then on April 1 I pull my bid back to what I'm actually willing to pay for this.

That might not be the behavior Logos is trying to train people to use, but if we all did that on this occasion, then all of us who bid in March will get it for free if it ever goes into production. I'm not certain this will actually help the cause of making it go into production, because if N people who might have been willing to pay $8 for it are going to get it for free instead, then Logos needs to get that many more bids to pay for the cost of production before it will move out of CP. So it might be harder to accomplish when some of the regular bidders are getting a free ride.

Hence I'm not really sure why they are doing this experiment. Does it really help educate people about the CP program, or is it just a game to play?

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Bruce Dunning | Forum Activity | Replied: Thu, Mar 7 2013 5:17 PM

Rosie Perera:
Hence I'm not really sure why they are doing this experiment. Does it really help educate people about the CP program, or is it just a game to play?

Perhaps it is just a way to get more interest. The fact that we are even talking about this helps promote it. The whole thing does seem a bit strange to me though.

Using adventure and community to challenge young people to continually say "yes" to God

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Lynden Williams | Forum Activity | Replied: Thu, Mar 7 2013 5:19 PM

Bruce Dunning:

Rosie Perera:
Hence I'm not really sure why they are doing this experiment. Does it really help educate people about the CP program, or is it just a game to play?

Perhaps it is just a way to get more interest. The fact that we are even talking about this helps promote it. The whole thing does seem a bit strange to me though.

If those who usually do not bid on community pricing, bid on this book, (this was done before) they may also bid on some of the others. 

Lynden Williams Communications

Posts 141
Jonathan Watson | Forum Activity | Replied: Fri, Mar 8 2013 7:58 AM

Bruce Dunning:

jcc:
Maybe Logos is using this giveaway to educate people to bid at a "better" price. :)

I think you are right that it is an educational exercise. They would like to have more participants in Community Pricing. Maybe you are even right about trying to get people to bid a "better" price.

I'd be interested to know what people actually bid on this "free" resource and the reasons behind it.

Hi Bruce,

We ran a very similar promotion to this last Spring, and it did very nicely. We got thousands of users engaged in Community Pricing for the first time! Not only is that good for us, but it's excellent for you! The more people bidding on Community Pricing titles, the more quickly they will go into production, and the better your odds are to drive down the price even more. Smile

Posts 8899
fgh | Forum Activity | Replied: Fri, Mar 8 2013 10:36 AM

Jonathan Watson:
We ran a very similar promotion to this last Spring, and it did very nicely.

Not from my perspective. It was a good idea, but you messed it up pretty badly. I no longer remember for sure exactly what went wrong, but I believe it was the 'closing soon' e-mails that never went out, thus depriving people both of the chance to raise their bids, and of a vital piece of information about how CP works.

Also, you should have produced it much faster; it's always better to strike while the iron is still hot. And since you didn't, you should have used the 'We are about to begin processing' e-mail a week ago to remind people it was free, and inform them that they now have a new chance to get a book for free. 

All in all, I don't think you got half the good will and information value out of it that you easily could have. Lots of people will probably download it without even remembering how they got it, thinking it's just a regular update of something they already had.

And while I'm at it: The video is very nice as far as it goes, but you made two mistakes when you put it up, and you still haven't fixed them:

  1. The older info that you removed when you put up the video included information about Wednesday noon and Friday noon, about the e-mail that goes out, how many days you have to raise your bid, that you don't have to pay until the book ships, and so on. The video doesn't. There is now no easy way for new customers to figure out how CP works in that respect. 
  2. The older info could be collapsed, and then remained collapsed, so that people like me didn't have to see it. I am very tired of having to scroll past that video every time before I can see anything at all of what interests me. With my magnification it's two full screens before I get to the actual books. (Same goes for the prepub video, by the way.)

"The Christian way of life isn't so much an assignment to be performed, as a gift to be received."  Wilfrid Stinissen

Mac Pro OS 10.9.

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Bruce Dunning | Forum Activity | Replied: Fri, Mar 8 2013 10:50 AM

Jonathan Watson:
We ran a very similar promotion to this last Spring, and it did very nicely. We got thousands of users engaged in Community Pricing for the first time! Not only is that good for us, but it's excellent for you! The more people bidding on Community Pricing titles, the more quickly they will go into production, and the better your odds are to drive down the price even more. Smile

Thanks for the reminder. Bring on the new users! We all benefit when that happens!

Using adventure and community to challenge young people to continually say "yes" to God

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NB.Mick | Forum Activity | Replied: Fri, Mar 8 2013 10:51 AM

fgh:

Jonathan Watson:
We ran a very similar promotion to this last Spring, and it did very nicely.

Not from my perspective. It was a good idea, but (...) 

you raise some very valid points here. On the other hand it seems that Logos have statistics that show an increase in CP bidders, and thus prove a certain success - which could have been even better if they folowed some of your adivice.

Your OT point no 1 is a good one and I don't see why this info couldn't be put on an additional info site with a link "more details" or so.

Your OT point no 2:

fgh:

  1. The older info could be collapsed, and then remained collapsed, so that people like me didn't have to see it. I am very tired of having to scroll past that video every time before I can see anything at all of what interests me. With my magnification it's two full screens before I get to the actual books. (Same goes for the prepub video, by the way.)
  seems to be a browser parity issue, or cookie security or whatever... it works (in the sense of: the CP and PP videos are collapsed) for me on Chrome as well as on IE.

Running Logos 9 latest (beta) version on Win 10

Posts 8899
fgh | Forum Activity | Replied: Fri, Mar 8 2013 11:38 AM

NB.Mick:
On the other hand it seems that Logos have statistics that show an increase in CP bidders

Oh, I don't doubt that. It just seems a bit of a waste to spend so much money on a promotion, and then take so much less than full advantage of it.

NB.Mick:
I don't see why this info couldn't be put on an additional info site with a link "more details" or so

The easiest thing would be to simply link to the old page (I think it was an old blog post?)

NB.Mick:
seems to be a browser parity issue, or cookie security or whatever... it works (in the sense of: the CP and PP videos are collapsed) for me on Chrome as well as on IE

Thanks for telling me. Interesting. I just tried it on Firefox, and there is no way to collapse it there either. Perhaps another Mac/PC parity issue?Big Smile

"The Christian way of life isn't so much an assignment to be performed, as a gift to be received."  Wilfrid Stinissen

Mac Pro OS 10.9.

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