Page 1 of 2 (23 items) 1 2 Next >
This post has 22 Replies | 2 Followers

Posts 5430
David Paul | Forum Activity | Posted: Mon, Aug 5 2013 2:27 PM

Just noticed the new shorthand logo for Logos's Mobile Education... 

Now, I realize that in the big scheme of things this is small potatoes, but I am going to voice these "concerns" anyway.

Anytime a "Johnny-come-lately" chooses to appropriate a symbol, phrase, concept, etc. for a retooled purpose, it can be potentially troubling. As someone who holds a M. Ed., I see at least two issues here. One is the possibility, despite the numerous statements of clarification, that some folks will see m.Ed and think M. Ed. and conclude that an actual degree is forthcoming. The other is the toe-treading that some with M. Ed.s or any advanced degree might view as taking place. I personally don't care much about advanced degrees, but I do understand the function they are intended to serve and the amount of effort needed to attain one. Some (more at the doctorate level, I notice) can get quite persnickety about such titles.

For these reasons, I don't think m.Ed is the best choice that Logos could have come up with for a logo. That said, I open this discussion.

ASROCK x570 Creator, AMD R9 3950x, HyperX 64gb 3600 RAM, Asus Strix RTX 2080 ti, 2tb m.2 Seagate Firecuda SSD (x2) ...and other mechano-digital happiness.

"The Unbelievable Work...believe it or not."

Posts 10847
Forum MVP
Jack Caviness | Forum Activity | Replied: Mon, Aug 5 2013 5:07 PM

Agree. Logos needs to change the logo.

Posts 808
Kevin Maples | Forum Activity | Replied: Mon, Aug 5 2013 5:47 PM

Jack Caviness:
Logos needs to change the logo.

I agree. That's very inappropriate. 

Posts 8967
RIP
Matthew C Jones | Forum Activity | Replied: Mon, Aug 5 2013 6:47 PM

I think it is on the clever side. Stick out tongue

Logos 7 Collectors Edition

Posts 19333
Rosie Perera | Forum Activity | Replied: Mon, Aug 5 2013 7:11 PM

I agree it's problematic. Even changing the period to a hyphen might help prevent it from seeming like they were trying to appropriate the status that goes with an M.Ed. degree. Nobody "owns" the brand M.Ed., so there is nobody to sue Logos, but if there were, this is the kind of thing that lawsuits are born of.

I think they are also probably trying to play a bit on the brand of edX mixing upper/lower case with a colored logo (same color red and gray but without the blue) for an online learning thing. But it's different enough that I don't think anyone could come after them for that.

Posts 12149
Forum MVP
NB.Mick | Forum Activity | Replied: Tue, Aug 6 2013 1:12 AM

David Paul:
I don't think m.Ed is the best choice that Logos could have come up with for a logo. That said, I open this discussion

okay, I'll bite: to have a discussion one should have two sparring opinions, right?

I think we can agree that Ed is a common abbreviation for "Education" - actually so very common that it doesn't serve as a pointer to something specific, but just is a shorthand for education. Okay, let's move on to m.Ed and your observation of a certain likeness to M. Ed as abbreviating Master of Education:

Wikipedia says: The Master of Education (M.Ed.MEdEd.M.M.A.Ed.M.S.Ed.M.S.E., or M.Ed.L) is a postgraduate academic master's degree

What I note right away is that all those who care for that title opt for capitalizing the M of Master (and this seems to be consistant for other "masters" such as MBA, MDiv... as well). The lowercase m. thus doesn't invoke any reminiscence to a Master title for me, but immediately brings about thoughts about the standard URL notation for websites optimized for mobile access. Thus, m.Ed seems to me the optimal way to abbreviate "Mobile Education" in a logo-style way.

Moreover, three-letter acronyms have the most diverse meanings across different contexts. The page acronymfinder.com has 55 hits for m.Ed and point to 157 more on the acronymattic.com page (they disregard punctuation and capitalization). In context, while the "Ed" stands for education, Logos is not in the business of educating people about education, but of educating people about bible study and the like. Thus I think, if Logos offered a mobile theology "m.Th" education, concerns about misleading people to expect something on a university master-level would be warranted - with m.Ed not so. 

Whether a pink rhombus with no likeness to the blue square is "the best choice" to denote Logos Mobile Education is something that's beyond me. But given the ubiquity of three-letter acronyms, I wouldn't be surprised if there's already an existing company or product that uses a white mEd in a blue sqare and has secured rights to this graphic (and probably not offering M.Ed. degrees, either).

Just my .02c 

Running Logos 9 latest (beta) version on Win 10

Posts 2871
Kevin A. Purcell | Forum Activity | Replied: Tue, Aug 6 2013 8:06 AM

The latest fad in labels is to make the first letter small and second upper case to designate a digital something. Could they have been going for that.

I agree, might be confusing to some...

Logos may want to reconsider this one.

Posts 9947
George Somsel | Forum Activity | Replied: Tue, Aug 6 2013 8:16 AM

NB. Mick:
I think we can agree that Ed is a common abbreviation for "Education" - actually so very common that it doesn't serve as a pointer to something specific, but just is a shorthand for education. Okay, let's move on to m.Ed and your observation of a certain likeness to M. Ed as abbreviating Master of Education:

I've been seeing "ED" in ads, etc. lately where it means "erectile dysfunction."  The first time I saw that I was confused regarding what it was supposed to mean so it took a moment to figure it out.  Big Smile  I guess with abbreviations Humpty-Dumpty's (or was it the Caterpillar?) statement applies—it means whatever they intend.

george
gfsomsel

יְמֵי־שְׁנוֹתֵינוּ בָהֶם שִׁבְעִים שָׁנָה וְאִם בִּגְבוּרֹת שְׁמוֹנִים שָׁנָה וְרָהְבָּם עָמָל וָאָוֶן

Posts 8967
RIP
Matthew C Jones | Forum Activity | Replied: Tue, Aug 6 2013 9:02 AM

Kevin A. Purcell:

The latest fad in labels is to make the first letter small and second upper case to designate a digital something. Could they have been going for that.

I agree, might be confusing to some...

Logos may want to reconsider this one.

Then what will they do with those 4000 t-shirts they ordered?   

I do know a guy with oodles of kids that can use them. Big Smile

Logos 7 Collectors Edition

Posts 10847
Forum MVP
Jack Caviness | Forum Activity | Replied: Tue, Aug 6 2013 12:56 PM

Super Tramp:

Then what will they do with those 4000 t-shirts they ordered?   

I do know a guy with oodles of kids that can use them. Big Smile

4,000 kids? Wow!

Posts 19333
Rosie Perera | Forum Activity | Replied: Tue, Aug 6 2013 12:56 PM

George Somsel:
I've been seeing "ED" in ads, etc. lately where it means "erectile dysfunction."  The first time I saw that I was confused regarding what it was supposed to mean so it took a moment to figure it out.  Big Smile

It's when your Erector Set is broken.

Posts 25
LogosEmployee
Dale Pritchett | Forum Activity | Replied: Tue, Aug 6 2013 1:18 PM

What can I say? This whole line of discussion is quite interesting. I am embarrassed to display my insensitivity by saying that as far as I know, none of us here was thinking about any implicit or inferred academic designation at all when the logo was designed. I will bring this thread to the attention of others and get their feedback. 

Posts 1721
LogosEmployee
Bob Pritchett | Forum Activity | Replied: Tue, Aug 6 2013 9:14 PM

There was a lot of discussion with the design department, about this and other options. We didn't like the original LME acronym -- it's 'lame' -- and were already hearing 'mobile ed' around the office.

The shape is a rotated version of the round-cornered square in the Logos icon.

We discussed the similarity to "M.Ed." but felt that the different casing, punctuation, and use-scenarios were enough distinction. 'm dot' is often used for mobile web sites, and 'Ed' is commonly used for education in many contexts -- Phys Ed to Distance Ed, etc. And, if there were any thought we were offering a degree (which we're not), it would be an "M. Div.", not an "M. Ed."

Posts 8967
RIP
Matthew C Jones | Forum Activity | Replied: Tue, Aug 6 2013 10:31 PM

I still like it.

Logos 7 Collectors Edition

Posts 5430
David Paul | Forum Activity | Replied: Tue, Aug 6 2013 10:41 PM

Well, like I said, it is a small potatoes issue...I won't file a grievance with the M.Ed. Academy Countering Unsuitable Logos Protection Association (MEACULPA)...nor do I require one. Just felt it was something that needed to be considered. Stick out tongue

ASROCK x570 Creator, AMD R9 3950x, HyperX 64gb 3600 RAM, Asus Strix RTX 2080 ti, 2tb m.2 Seagate Firecuda SSD (x2) ...and other mechano-digital happiness.

"The Unbelievable Work...believe it or not."

Posts 2589
Lee | Forum Activity | Replied: Wed, Aug 7 2013 2:11 AM

In the first place, I find the name itself (Logos Mobile Education) not particularly informative.

Of course it's a fait accompli, but a name like "Logos Empowerment Module" or "Logos Learning Module" or "Logos in Action" would strike me as more on target.

Posts 48
John Besse | Forum Activity | Replied: Sun, Aug 11 2013 4:34 PM

It is just subtly cheating - a misreprisitation. Bob and others have over stressed that they do not want the oversight of accreditatioa or American Council of education. It seems this is another way to sell the core and other products. Logos is a great product falling prey to its marketing. It will be interesting to see what the schools of the "profs'.' " may say.

The logo and the program are about profit not about affordable training and ministry.

John

Posts 11433
DMB | Forum Activity | Replied: Sun, Aug 11 2013 4:41 PM

I think they did it just to get a ribbing each time they go to a conference.  

It wouldn't survive business conferences; everyone would be cracking up and the originating company presenter would be cringing.  But who knows. Maybe academic conferences, they can keep a straight face.

"God will save his fallen angels and their broken wings He'll mend."

Posts 5318
Dan Francis | Forum Activity | Replied: Sun, Aug 11 2013 4:53 PM

Personally I like LME…. LaME could be cool we could start a new saying like kids who called things sick or bad…. ;)

That LaME course was so good...

-dan

PS: BTW thanks to this thread I don't think I will think of m Ed as anything but massive erectile disfunction. Lame isn't it.. lol

Posts 29
Robert N | Forum Activity | Replied: Thu, Sep 5 2013 6:32 AM

I agree. Especially since there is to be no accreditation as I understand it.

Page 1 of 2 (23 items) 1 2 Next > | RSS