After seeing more posts regarding pricing for Logos resources and accusing Logos of being greedy in their pricing, I was compelled to post the reasons why I am weary of this argument. For those in the forum family, please correct me if I am incorrect with any of these observations...
1) Resources in Logos really are "value added" due to being tagged and integrated into all of the capabilities of the software. While I consider some of Logos' marketing to be a little silly (i.e. the cost of these resources in print would be...), this is truly one of their strongest marketing arguments. In addition, if I have a commentary in print versus having it in Logos, then (in most cases) it is available to me in multiple places - my MacBook Pro, my iPad, my iPhone, and even anywhere I have access to a web browser. That is also value added - much value added.
2) Adding all of this value isn't free. Logos is a business who pays employees to bring resources into the Logos format, create and maintain the software, apps, and server infrastructure. With a print book or even an e-book, once the book is printed/distributed and purchased, the publisher is finished at that point. Not so with Logos. With each iteration of the software, new features are added to resources in Logos. For instance, I owned books in Logos 3, but they are much more valuable to me now because of the capabilities that have come in Logos 4,5, and 6.
3) Logos is a business and they want to sell resources. As with any business who sells a product, setting the price point is involves a complicated set of choices. The cost of development, marketing, etc. is weighed against the price point at which people will buy the product. In addition, Logos must deal with publishers and licensing rights (they all have to make their money too). After all of these considerations, Logos sets a price that they believe the resource will sell at. It does them no good to offer a resource that doesn't sell. Even if I don't understand their pricing, I know there is much about it that I do not know.
4) As a Logos user for seven years (since the Logos 3 days), I have been impressed with the business integrity I have seen in Logos. Their refund policy is extremely generous. I have seen them go above and beyond to "make things right." Even as they have grappled with the move to cloud based and subscription formats in almost everything, they have tried to communicate and be open & honest about the directions they are heading and the reasons for it.
5) Logos makes no claim to compete on price alone. Perhaps I have missed it, but I don't recall ever seeing Logos claim to offer the "lowest prices" on resources.
Finally, at the end of day we each make our purchasing decisions. Logos is a business who puts out a product at a price they believe can sustain their business model. We then decide is it is worth the cost. If not, then we don't buy the product. If something is truly over priced, few if anyone will buy it and Logos will either lower its price or go back to the drawing board. Even though we are dealing with Bible study resources, we are still dealing with principles of business and the market.