Facebook .... for those who won't

Hi.

I've just seen the tweet ...

"New specials for October are now available on our Facebook fan page!"

Are these 'special' offers actually special? How do you see them without a Facebook account?

It sometimes seems to be that discounts are available for

those who get special emails offering discounts (how do get on those lists?);
those who barter with sales reps;
those who get educational discount (I am not sure what the qualifications for that are either);
those who use facebook;
etc.

I am sure there are more. It seems to be a rather confusing setup. Maybe it is just cultural. When I see a price, I expect it to apply to all. When there is an offer, I expect it to be an offer for all.

I am not talking about those offers where you sign buy a product only to see it cheaper 6 months later. You get what you agreed to that is both right and biblical.

It just seems frustrating that throughout the forums we are frequently hearing of folks who got significant discounts, or received private emails of offers that should not be published to others. It just feels that the back room bartering that seems to occur is not out in the open.

Sorry. Rant over. Back to cancelling orders because of too many orders coming out at the same time.

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Comments

Mark Barnes

When I see a price, I expect it to apply to all. When there is an offer, I expect it to be an offer for all.

Logos frequently offer different offers to different people. I know in the past some people have had special offer emails that I haven't for example (I presume it happens in reverse, too!). I guess they can't always afford to offer a sale product to everyone.

In situations like this, I'd call Logos sales and explain the situation. I'm sure they'd be happy to let you have the discount.

FWIW, it's $70 off the Biblical Counselling Library, and $20 off J. Dwight Pentecost collection. I won't post the coupon codes, because we've been asked not to.

TCBlack

I am sure there are more. It seems to be a rather confusing setup. Maybe it is just cultural. When I see a price, I expect it to apply to all. When there is an offer, I expect it to be an offer for all.

Martin, Dan Pritchett has given a pretty good explanation of the reasons for Targeted marketing.

Targeted marketing of special sales (Dan Pritchett, VP Marketing)

My vastly oversummarized and unofficial version of his answer is: You can either get targeting marketing on occasion, or you can get dozens of offers every day that don't interest you. The net effect of the latter is that you'll ignore them all and miss the ones you care about.

Sorry. Rant over. Back to cancelling orders because of too many orders coming out at the same time.

Thank you for the case in point Too many offers = failed sales. Sadly, I have to do the same too often. WAAAAAAAA [:'(]