[PBB] E.L. Bernays - Crystallizing Public Opinion

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DominicM | Forum Activity | Posted: Tue, Feb 11 2020 8:33 AM

A secular book but may be of interest to some 
Source: Gutenberg

8547.Crystalising Public Opinion.zip

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Bruce Dunning | Forum Activity | Replied: Sat, Mar 14 2020 3:34 PM

Do you mind explaining how you have found this useful?

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GaoLu | Forum Activity | Replied: Sun, Mar 15 2020 5:45 AM

I too am curious how this is useful.  I have bumped into it a couple times recently with little interest and now see it here.  

In light of current events I was tempted to hunt up an opinion and found this:


A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

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DominicM | Forum Activity | Replied: Tue, Mar 24 2020 1:21 PM

TBH, I didn't really find it useful myself, wasn't quite what I was lead to believe, but as it had  been done so  shared it 

Never Deprive Anyone of Hope.. It Might Be ALL They Have

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