Why are Zondervan pre-pub discounts so low?

I'd love to preorder this book, but 18% just isn't enough discount to persuade me to buy early.
https://www.logos.com/product/246888/philippians
Instead, I'll wait for a sale.
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I'm sure Zon. set it this way, but I consider these puny discounts unacceptable.
I sale on till I actually find one.
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Zondervan and Baker are particularly stingy!
Meanwhile, Jesus kept on growing wiser and more mature, and in favor with God and his fellow man.
International Standard Version. (2011). (Lk 2:52). Yorba Linda, CA: ISV Foundation.
MacBook Pro MacOS Sequoia 15.3 1TB SSD
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Beloved Amodeo said:
Zondervan and Baker are particularly stingy!
At least Zondervan do good sales though.
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AgreePaul Caneparo said:Beloved Amodeo said:Zondervan and Baker are particularly stingy!
At least Zondervan do good sales though.
Meanwhile, Jesus kept on growing wiser and more mature, and in favor with God and his fellow man.
International Standard Version. (2011). (Lk 2:52). Yorba Linda, CA: ISV Foundation.
MacBook Pro MacOS Sequoia 15.3 1TB SSD
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Paul Caneparo said:Beloved Amodeo said:
Zondervan and Baker are particularly stingy!
At least Zondervan do good sales though.
Yes, just wait for it to go on sale. Your prepub order does nothing as Zondervan has already funded the resource.
DAL
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