Don't send "Your free book is about to disappear" Emails to those who have gotten the free book!
There is no point in sending "Your free book is about to disappear" emails to everybody, whether they have gotten the book or not, because pretty soon those of us who typically decide whether to download a free book shortly after it's offered realize that such emails are worthless as reminders, because they are sent whether we have the book or not.
Also - some of the emails I get along the lines of "Suggested for your library" suggest a bunch of titles all of which I already own, and many suggest titles most of which I already own.
I would be much more interested in looking at marketing emails from Logos if they were filtered to be useful - reminding me about a free book only if I haven't yet "purchased" it, and suggesting resources for my library only if they are not already in my library.
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It's the same for the recommended for your library emails for me too. I actually am interested in recommendations, but not when I have them already.
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