Dynamic price increase for Full Feature Set?

I happened to notice today that my dynamic price increased for the Full Feature Set.

After buying the Unfiltered Special Edition, the price had dropped to $25.50 for me and several other forum members.

Today, its price is $30.00.

At a glance, the "New to you" doesn't seem to offer anything additional. Would someone let us know what changed with the package/price?

Thanks!