Hello,
My name is Daniel Motley and I am the team lead for the Live Products team here at Faithlife.
I wanted to make you aware of a major change beginning February 1st regarding the timeline for all promotions (with some exceptions). Starting February 1st, virtually all promotions will no longer go live at midnight PST on the day that they are scheduled to begin, but will instead begin at 10 AM PST. This represents a ten hour shift forward for nearly all promotions.
Q. Why are you doing this?
A. Midnight launches cause unnecessary strain and have led to errors that could have been avoided during the course of a normal work day. This also allows our hard working teams a good night’s sleep 
Q. Does this mean that there will be no promotions for ten hours on February 1?
A. Nope! It just means that any promotions that end February 1 (like January monthly sale) will be stretched ten hours until 10 AM PST. Enjoy living in the past for a short time!
Q. You said this affects “virtually all promotions”. Which ones will it not affect?
A. This will not affect promotions that have been traditionally time sensitive (like Black Friday/Cyber Monday).
Our goal is to serve you all in the best way we can. We’ve found that midnight launches more often than not lead to errors that do not allow us to put our best foot forward. Our hope is that this change will make a big difference.
Please let me know if you have any questions and I’ll be happy to answer!