Corporate Licenses

We've spent 32 years mostly selling single-user licenses of Logos to individuals, supplemented by some bulk sales of Logos in higher-ed to faculty and students. But we can't help but think that we're missing an opportunity to get Logos into the hands of even more people.

Making a free version of Logos available has been one way of doing that. Leaning into subscription will be another way to bring Logos within reach for more people, removing the upfront cost and big initial commitment. But these are both B2C plays.

I don't think we'll ever achieve our lofty global goals if we don't evolve beyond selling only to individuals and Christian higher-ed institutions.

Longer term, I'd love to have options in market that address each of these segments with solutions that are packaged and priced to win hundreds of millions of additional users.

1. Individuals
2. Families
3. Churches
4. Parachurch organizations
5. Higher-ed institutions

And likely also the Christian private and homeschool education space.

In this thread, I'd like to focus the conversation primarily on the third item, where I believe we have the greatest untapped opportunity and readiness to serve the market well.

That's where you all come in.

If we came up with an offering that allowed you to equip your pastoral team, lay leaders/teachers, and even your entire congregation with one of our forthcoming Logos subscriptions (largely equivalent to our four features sets along with some of the best Lexham content included), at what price point would you find the offer too good to pass up?

Would if be important that we offered different solutions for different groups, where you could decide how much of your church you wanted to equip and with which level of solutions?

For example, you could equip

• your pastoral team with level 3
• your lay leaders/teachers with level 2
• everyone else with level 1

We'd likely want to go beyond just Logos and allow you to bundle in Proclaim, Logos Sermons, and Logos Mobile Ed, and the broader Logos video library (aka Faithlife TV).

Would you want to choose both the what and who?

What do you want?

• Logos
• Proclaim
• Logos Sermons
• Logos Mobile Ed
• Logos Video Library

Who do you want it for?

• Pastoral team
• Lay leaders/teachers
• Everyone else

Or should we just price it such that you get everything for everyone at a price that's too compelling to pass up and reduce the complexity?

We'd almost certainly need to layer on top of this the ability for you to purchase books, collections, or libraries at a significant bulk discount.

Longer term, I'd love to supplement this with a new Digital Church Library offering, where you could buy a fixed number of copies of a given title and have it in your church's virtual library, where it could be check in and out by your people.

Does this excite you? Is it something you and your church would be interested in?

What value would you assign to the ideal solution? What price per member/attendee would you be willing to pay per year for some or all of the above?

What budget line item would it come out of? And what percent of that budget would it make up?

We'd love to hear from you if you'd be interested, what you'd like, and how much you'd be willing to pay.

You're also welcome to reach out to me privately (phil at logos), if you'd prefer. I'd be happy to hop on a call as well and learn how we could best support you in your work of making disciples of Jesus.

Thank you!

Phil