Faithlife promo is confusing...to the point of being misleading

I just went through my first Logos purchase that left me with a bad taste. At the least, the advertising, cart and descriptive material on FSB needs some careful editing and cleanup.

What I thought I was buying is apparently not what I got. And some aspects still are confusing even after having poked around much of the FSB website. Before I explain that and make some suggestions, here was my experience:

The 'droid app home page says:

• "Get the world's largest study Bible -- free! The FSB works with a variety of translations, including the NIV, ESV, and NKJV... Get it for free with coupon code FREE."

I touched the link, which took me to a web page that says

• "Enter your coupon code below to get the FSB for free! [Code entry] ["Get it free!" button]

Having purchased many Logos resources before, both paid and free, my impression was: this is another nice free resource.

I clicked the Get It Free button, which took me through a normal (but rebranded) Logos checkout process.

• The checkout receipt says the item I bought was the FSB, price $0.00

My impression was still: this is another nice free resource. NOTE: If I had stopped here, I would have missed the most important aspect of this purchase! Yet this is where most people would stop, since the typical flow from here is that the purchased resource auto-downloads into all of my various flavors of the Logos system.

Since this is clearly a major new brand, I clicked to learn more and ended up on the Features page on the website.

• On the right it says: "All translations other than the LEB are sold separately."
• At the bottom: "Subscribe now and enter your coupon code to get the FSB for free!" [Code entry] [Get it free button]

My impression was initially unchanged: this is a resource that includes the LEB.

But wait a minute, on this page, it suggests this is a "subscription" not a purchase. Since when are non-periodical Bibles, etc bought as a subscription? Has Logos come up with a way to "sell" me resources that time out? I just purchased the resource without once being told it is time limited. Nor was I told what the time limit is.

Now I want to know more...

I went to the Home page.

• Near the top is the same offer: "Enter your coupon code to get the Faithlife Study Bible for free! [Code entry] [Button: "Get it free"]

OK, maybe I was confused. Not a subscription after all...???

I looked around to learn more. Finally...

On the main FSB website help section is an FAQ that says:

• An FSB purchase is a subscription normally costing $29.95/year. Free subscriptions run until early 2014.
• "The FSB comes with numerous modern English translations of the Bible, with more available for individual purchase...Currently you can study with the ESV, NIV, LEB, KJV, NASB, NKJV, and the NRSV. Translations other than the LEB are sold separately."

Ummm... this is a bit crazy. Only after completing my purchase, and diligently searching the main website, do I discover that this really is a timed subscription costing $2.50 a month.

And now there's further confusion. Until now I thought the FSB comes with LEB free, and others for purchase. But on the FAQ it says:

• "The FSB comes with numerous modern English translations of the Bible, with more available for individual purchase."

Now I don't know anymore what is true. What are the "numerous" translations that it comes with, apart from the "more available" for purchase?

QUESTIONS

1) Does FSB come with free translations other than LEB or not? If not, please fix the FAQ.

2) Does the FSB download into the Logos Android app? I don't see it in my library.

3) How do I find out the end date of time-limited resource purchases?

4) Logos already has my credit card info. How do I unsubscribe? How do I stop this FSB virus from sucking funds from my account? Sorry, but that's my general feeling about any online "FREE FREE FREE... but then pay $$$$ later" offer.

5) What is the payment policy once the subscription ends? Am I going to be charged annually in advance? Monthly? How do I get a refund of unused time?

OBSERVATION

It is WAY too hard to discover that this purchase is time-limited. Like most consumers, I am very cautious about signing up for things that begin for free but then start auto-charging me.

RECOMMENDATIONS

1) Change the "Get it free!" buttons to "Subscribe free!"

2) Highlight everywhere that this is a subscription not a purchase

3) The checkout item should say this is a subscription and include the end date.

4) There should be a variety of simple and obvious ways to see the current end date of any time-limited resource purchase.

5) State clearly (if true) that we are in a beta period, that no charges will be made without further approval, that subscription management is functionality still in development, including the ability to unsubscribe.

I'm praying for y'all! This is an exciting new capability and I look forward to it being implemented well. In the meantime, I sure hope some of these things can be fixed before the news about FSB gets out there too far.