WHYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY?!?!?!?!?!?!?!?!?!?!

Valid concern, but your subject line isn't likely to catch Logos's attention. Best to make subject lines direct and to-the-point.

It's not likely to get fixed in time, as it airs tonight (Sunday). But if you want fast attention to this, email Dan Pritchett directly, as he is Executive VP of Marketing, or tweet him @DanPritchett.

I was thinking they probably gave the script to an ad agency to make it and whoever it was didn't know how to pronounce the word correctly. You'd think it's the kind of thing they would give very clear instructions about, especially since it's the name of their company and the name of their flagship product.

But there are disagreements even within the ranks of Logos employees on how it should be pronounced:

Watch the first 1:15 of this: http://www.youtube.com/watch?v=YEBaM9nN2CU

Even Bob (whom I usually hear pronounce it with the omicron pronunciation) pronounces it with the omega pronunciation in that clip, and there is no consensus.

So I doubt they will care to change how the ad is done even if they do get your message in time. I pronounced it the omega way before I knew any better from Gree, and 99% of viewers will not have taken any Greek so that's probably how they would be inclined to pronounce it anyway. I say no harm done. It certainly isn't worth tearing your hair out over, which is what it looks like you were doing when you wrote that subject line.

David Paul said:

If the girl who answers the phones can get it right, why on earth can't Logos put together a TV commercial that does?

Get over it!  130 million Japanese pronounce "Honda" with a long "O" sound. It is a Japanese word so they are saying it correctly. For some reason their commercials in the USA mis-pronounce it "Hah-n-dah" and 300+ million Americans follow suit. Same thing goes for "Subaru." The accent is really on the second syllable, not the first.

The various ways "Logos" is pronounced adds to the marketing hype. Remember VW's "Farfegnugen" ads? (Yes, I had to look it up.) The longer you get people to talk about your name the more memorable it becomes. 

With the many expert linguists employed at Logos do you really think you are the first to educate them on this?   [:-*] Toraaaaaah, Rhaymaah -- or is it Hraymaah?  [6]

Super Tramp said:

The various ways "Logos" is pronounced adds to the marketing hype. Remember VW's "Farfegnugen" ads? (Yes, I had to look it up.)

 

I like fig newtons !  [:D]

Before we get all worked up, let's remember that Koine is a dead language. The way we all learned to pronounce Greek in class is mostly didactic, and has little to do with the way it was originally said. Both pronunciations of omicron have been correct at some time or another.

http://www.biblicalgreek.org/links/pronunciation.php

According to Dr. Randall Buth's phonemic Koiné pronunciation 

http://www.biblicallanguagecenter.com/koine-greek-pronunciation/

Koiné omega would be pronounced like Modern Greek Omega - i.e., indistinguishable from omicron and very close to a long o sound.

I just watched the commercial, and by pronouncing it like "LOW-gohss (rhymes with "gross")" they are perfectly fine - much more correct than the so-called "Erasmian" "LAW-goss."

Dr. Chrys Caragounis, though he argues for even less of a pronunciation difference between Modern Greek and Koiné than Buth does, would concur re: the identical pronunciation of omega and omicron.

FYI - you need to ditch the "rough" versus "smooth" breathing, too, as the "rough" breathing had disappeared by Koiné times. Also, accent marks had become simply stress markers with no differences between them.

JPH said:

Eric Weiss said:

According to Dr. Randall Buth's phonemic Koiné pronunciation

I think Buth may single-handedly bring down the Erasmian pronunciation system in one generation. I took his greek class years ago. He's dang convincing.

I attended one of his immersion/fluency courses in Fresno 2011. It was a lot of fun. I just wish I had time to devote to it and/or a place and group with which to teach it and practice it. I have his books and mp3 CDs for both Hebrew and Greek.

I've known him for many years - we first got to meet at an ETS meeting - and got to have lunch with him when I was in Israel a few years ago. He's brilliant and will have a decided impact on Biblical Greek (and possibly Hebrew). Read his essay in Biblical Greek Language and Lexicography: Essays in Honor of Frederick W. Danker. If I could retire and move to Israel I'd love to go to work for him as a student and eventual helper.

Eric Weiss said:

I just wish I had time to devote to it and/or a place and group with which to teach it and practice it.

John Swchandt hosts a NT reading group once a week (Wed. 1:30 PM ET) during which a small group of us read and discuss the text using the recreated Koine pronunciation system. We would love to have you join us. We will be reading from John 13 this week. Here is the link if you are interested: http://www.biblicalgreek.org/classes/web/IntWC.php.

Heads up to those who use Buth's system, please add your support to my suggestion to add Imperial Greek to the audio.