Some of you noticed that we put the next nine volumes of the Spurgeon Commentary on Community Pricing, not Pre-Pub.
I just wanted to emphasize the underlying message: Logos really does want to make Bible study content available to as many people as possible at the lowest prices we can. Community Pricing is a really useful tool for finding the shape of the price / demand curve.
(1,000 people paying $10 returns $10,000 in sales -- and so does 1 person paying $10,000. But maybe 1,000 buyers is unlikely, and 1 person paying $10,000 is also unlikely. Would 10 people pay $1,000? Would 100 pay $100? 400 pay $25? They all net $10,000, but it can be hard to know what is the lowest price that will maximize units. Community Pricing helps us discover that.)
While Spurgeon's works are in the public domain, the Spurgeon Commentary is a new editorial product that we are producing here at Logos: it is a collation, compilation, and re-organization of Spurgeon's sermons and other writing into a more familiar and easy-to-use 'verse by verse' commentary. While we aren't re-writing Spurgeon, we are doing a large amount of new editorial work.
The Spurgeon Commentary: Galatians volume was a success on Pre-Pub, but we're wondering if we could serve more people at a lower price. The nine-volume (already at 60% for just $35!) is an experiment to find out. If it works, we'll look at offering more of our original editorial products, not just older content, through Community Pricing.
-- Bob
