I believe the future is a mix of purchased and subscription products. The benefits of full purchase are obvious: pay once, you get it, and you're done.
But full purchase requires local installation (great for offline use, bad for system incompatibilities, support, OS upgrades, multiple devices, etc.) and your locally installed software can 'get stale.' Not to mention, you need to back things up, move personal data between devices, etc.
Subscription products (particularly web-delivered) risk going down when the company dies, or its servers do (!), but offer lower up front costs, easier access from new/different devices, no local storage or maintenance needs, etc.
To a business, subscribers represent less cash up front (bad!) but hopefully more cash down the road (good), more predictable cash flow (good), and revenue that funds ongoing support costs for data storage, software maintenance, etc.
With all that said... I'd love to get your input on what types of subscriptions Logos could/should offer. Note that we already offer Proclaim by subscription only -- so there's never a need to 'buy an upgrade' -- but you are paying for it every month. Smaller updates come out more frequently, and new media content is offered via the Pro Media add-on subscription every month. We also offer some resources for rental now: https://blog.logos.com/2013/09/new-rent-logos-resources/
(To keep this from being an 'own vs. rent' religious war, I will stipulate right now that we are not intending to end the ability to buy Logos Bible Software in a single transaction. This is about getting input for new models to reach people who can't / won't buy it, or to offer more affordable or more flexible access to new kinds of content.)
Discussion Ideas:
Online only vs. offline software, too. Should subscription access to Logos Bible Software be only for online use (say, http://biblia.com with lots more functionality from the desktop version) or should you be able to use the desktop apps by subscription, too?
Whole books or growing libraries. Subscriptions could be to specific sets of titles -- these 400 books for a monthly access fee -- or only to things that grow, like our media libraries, teaching media, etc. Collections of content that you subscribe to because the subscription revenue goes into creating more content.
Temporary book access. When you subscribe to Netflix you get access to thousands of streaming movies, but movies come and go from the collection. Would you subscribe to a 1,000 book library if not all the books were permanent? What if 100 of the books rotated every three months? You might get fresher / more-valuable new content from publishers, but only for a few months. (This could incentivize publishers to allow more valuable content into a subscription library, in the hopes that it would provoke some permanent sales.)
All-in or toe-in-the-water. If you were going to subscribe, would you like to just pay one monthly fee and get access to a massive library ($100/mo for Collector's?) or would you prefer to still own your core library and purchase smaller supplemental subscriptions? ($10/mo for a supplemental set of resources.)
Subscription groups. Would a subscription be more valuable if it could be shared? What if a pastor bought a large subscription, but as a side effect everyone in that church (or on that church's staff?) got access to a portion of it, too? (Pastor gets Collector's Edition for online/offline use, whole church gets Starter equivalent for online and mobile use?) Would this make it more attractive to subscribe?
A vote on new content. Netflix and Amazon both offer original television shows as part of their streaming video products. Netflix crunches data to guess what people will want, and produces a whole season. Amazon made ten pilots and let customers vote on which ones got full seasons. What if subscribers could vote on new data sets, annotation, tagging, and media creation? A certain percentage of subscription revenue could be dedicated to new content production, and users could collectively direct that content creation.
How much? Netflix is $8.99 / month, but satellite television can top $100 / month. Internet access can be $20-50+ / month. What price points should Logos offer? Just low price points with multiple options/collections so you can build your own subscription? Or a single, higher price with tons more content in the subscription?
What are your thoughts?
-- Bob