Today we laid off a number of team members here at Faithlife.
Faithlife is not in financial trouble.
Faithlife is still a profitable business. We intend to be here, supporting you, for many years to come.
But as in every business, things change. It's the job of the company's leadership to see, and hopefully even anticipate, changes in the marketplace and then to make changes in the business. That's what's happened here, only at a larger scale than happens in the normal day-to-day of business.
The simplest explanation of what we're doing is 'restructuring for sustainability.' We make digital goods; our largest expenses are payroll and royalties, so when we have to move any of the levers in the business, payroll is at the top of the list. There's almost no other lever to move.
This is an internal process, and I think in most businesses it's something you wouldn't even know about, but after some of the recent forum threads I thought it would be best to communicate this change pro-actively.
You should see little difference from the customer side, though there may be a particular staff member you know by name who is no longer with the company.
I don't want to get too deep into our specific circumstances -- and in a company our size they are complicated and interconnected -- but I can assure you that nothing has changed about our plan (and our ability) to profitably remain in business and to serve you for years to come.
The changes today are part of the ongoing process to ensure that.
-- Bob