What on earth is ‘Vyrso’ in the iTunes App Store?

you may want to think android, but it works with the iphone and ipad... looks like what we are using right now.  it came out today and it is in Itunes not the android store.

Jacob Hantla said:

So what's the point? Just a slimmed down reader?

As I mentioned above, and I should have expanded on my comment, "Think Android", I should have stated it as "think Android, and beyond."

More and more print book stores continue to fold and go out of business - think Borders, as well as all of the Mom & Pop book stores around the U.S. that have closed their doors.  This even goes back to their regional distribution centers, as well as to the manufacturers of industrial printing equipment .  Not a good time to be in the bank check printing business, ask my daughter who manages a large bank check printing operation for an international financial printing company, and continues to shut down plants around the U.S. laying off thousands of people.

I put Vyrso on my iPad last night, and it impressed me.  As young Mr. Pritchett so elegantly stated, Vyrso was able to get Logos through the iTunes gateway, and into the Apple universe and beyond Bible study and trade books.  Certainly it is a stripped down version of the Logos iPad application, but as a clean e-reader, it serves as the entry application into the global e-reader market.  Think Kindle and Nook - as well as all of the other e-readers out there today, as well as the others coming.

I think Vyrso is a smart move for Logos into a massive and evolving market.  Logos has brilliant experience and capability into this huge and evolving market.  When they go public, I'd like to be at the front of the line to buy their stock.

Think Android and beyond!

Just guessing that maybe PBB could be a method that "Trade Books" could show up, with the vendor of the book doing the work themselves ...
Bring on PBB I say!

Bob Pritchett said:

In short, Vyrso should be the right choice for reading a single "front to back" book -- or even a novel.

Hey...great....looking forward to the Android variant when it comes!

I can actually see this as useful - having one app for my general reading and one for my on-the-go study. I know that we have bookmarks on the logos iphone app, but I spend so much time walking to work and bookmarking resources for future study that it would be and now is nice to have the ability to go straight back to my casual reading.

I guess what I am saying is that I am happy to have both apps for different purposes.

Frank Sauer said:

So Apple iOS users having a "trade book" reader even has precedence over Android... lol

[:'(]

I thought I posted this, but apparently it didn't take.  (if someone finds a similar post by me in a different thread, I apologize).

Bob Pritchett said:

Vyrso is just a slimmed version of our iOS BIble app.

I'm not sure I understand the strategy with Vyrso.  I looked at the first offering of books - the ones at 50% off - and I have to say I'm not impressed.  I mean, I like the selection of books; I just am not sure about the prices.  I looked up 4 or 5 of them on Amazon and the prices (at 50% off) are all considerably higher than their Kindle counterparts.  Some are close to double Kindle's prices.  If Vyrso is really supposed to be, simply, an ebook reader, then it is basically competing with Kindle, Nook and iBooks.  If that is true, then I don't see how it can succeed if the prices are not also competitive.  To me, the power of Logos is in the searching capabilities that happen when an ebook is integrated into the software.  That is true for commentaries, dictionaries, and other resources that work well for textual studies.  But for general ebooks - whether they are Christian or not - that I'm going to read on my iPad, I care about basic ereader functions and price.  Vyrso seems to be okay on the functions - although I haven't tested out things such as search, highlighting, or cross-device syncing that the other readers are known for.  But for price it clearly falls short.

The only strategy I see here is if Logos is anticipating Amazon and B&N pulling out of the iOS race once July 1 hits, and the markup on Vyrso books is such that they can make a profit and still give 30% to Apple.  But it would seem iBooks would still be the cheapest and most logical option for these books.  Also I think it's a big gamble to say Amazon and B&N are just going to pull out and give up on the entire iOS market when it has been so profitable to them up to this point.  Something has to give in that growing tension. 

There is, of course, one other strategy that I can see.  That is if Logos is able to get some publishers to sign exclusivity contracts where you have to buy through Vyrsos if you want an ebook version.  Let's hope for everyone's sake that that's not the case, though.

Maybe I'm overlooking a really good ereader function to Vyrsos that the other apps don't have.  Or maybe someone sees an error in my logic here - if so, please feel free to share.

Is there a reason we have to download books in Vyrso that have already been downloaded in Logos?