First impressions

How will this be pitched in relationship to the normal Logos app? Would this ultimately replace the Logos app or be used alongside?

Let me preface that I am not speaking on behalf of Logos...

I think the point is to expand into a new market. This app is very different than the Logos app and does not replace it, but rather is "something different." It does not have the same study features of the Logos app. I would say that the app is primarily intended for a more general market.

Almost all the icons are high dpi and look great on the new iPad except it seems that the little + with a circle expand icons in the study bible got missed, they're quite pixelated.

I don't have a new iPad so I can't comment… but they are further along with other betas which will probably fix this. I assume you are on the release version?

I look forward to seeing how the social aspects might work out when this goes public. I wonder if there will be problems for e.g. spouses who share a Logos account, might it be possible to have two FaithLife accounts linked to the one logos account. Or have the app capable of linking to multiple logos accounts? - this is the way Apple has gone with iCloud, you can have one family AppleID used for making purchases that is used on all a family's devices but then have separate AppleIDs logged into iCloud to separate out your calendar/contacts etc.

I can't speak about what might happen in the future, but I can tell you generally how similar questions have been answered in the past. Your Logos account is for one user, and one user only. Bob has graciously given some latitude to define "one user" a little more broadly, to include immediate family members, living in the same household, who are not employed full time in ministry requiring the use of Logos. Without a radical departure from this policy, I don't see a "family ID" coming anytime soon. I also suspect that new contracts would need to be worked out with publishers, further complicating matters.

I have a feeling het this app is to the old Logos app what logos 4 is to 3. They will let you keep using the old app but all their time and effort will be focused on this.

I could be wrong, but I don't think so. Logos will probably pull things over, but they are really two different apps with two different functions. I certainly don't want the split screen full time, which is the only view available in Faithlife. 

I have a feeling het this app is to the old Logos app what logos 4 is to 3.

I think Bob has said that this app has a totally different focus and a different user group in mind. No one knows if they can pull off what they are trying, which seems to be to involve a whole range of potential, but more casual Bible studiers than Logos attracts. There will be lots of people who will just do the Faithlife stuff and never go beyond that, however, producing little revenue for Logos.

Logos has most of its resources deployed on their core product. I don't see that changing. As Bob has already said, mobile users outnumber the Logos owners already but they provide almost no revenue to Logos. He needs Logos 4 to keep the doors open and likely always will.