For years, users have asked us to make a “starter version” of Logos Bible Software that they could share with friends who might not be ready to make a larger investment in Bible study resources.
The Faithlife Study Bible is our attempt to meet this need. We’ve made a huge investment in the Faithlife Study Bible; it is our largest editorial project by far. And right now it’s free through March 2014 (with coupon code “FREE”).
We are trying to make the FSB as accessible as possible: it runs on smart phones, tablets, iOS/Android, in Logos 4 on Mac or Windows, and can even be accessed via http://Biblia.com. Our hope is that it will be a great blessing to many people in the church, reach many people we aren’t otherwise serving, and eventually return its development costs and a profit to us through the small number of those new users who decide to invest in a larger library or other digital Christian content at http://Vyrso.com, etc.
We know that some free mobile Bible apps have had as many as 40 million downloads. With a great study Bible, media, Bible dictionary, devotional content, and more, the FSB is an even more useful tool – and it is also free.
How can we tell people outside our existing Logos user base?
What would we need to say / do / offer to reach the people you go to church with? Have you already told them? Why or why not?
The FSB is our biggest content project ever, and we have a lot of marketing effort coming up. But we started with our existing user base, and have been surprised at how quiet the response (and sharing with others) has been. I think there are some community pricing titles that get more buzz! [smile]
Why? Is it that FSB isn’t targeted at our core customers? (Even if you don’t want a study Bible, have you checked out the Lexham Bible Dictionary?) Are we not describing it well? Is the message lost among our other communications? Does the product not seem right for your friends?
I’d appreciate hearing your thoughts, as well as feedback on the FSB itself.
Thanks!
-- Bob