Your input needed: Faithlife Study Bible

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Posts 1720
LogosEmployee
Bob Pritchett | Forum Activity | Posted: Wed, Jul 4 2012 10:17 AM

For years, users have asked us to make a “starter version” of Logos Bible Software that they could share with friends who might not be ready to make a larger investment in Bible study resources.

The Faithlife Study Bible is our attempt to meet this need. We’ve made a huge investment in the Faithlife Study Bible; it is our largest editorial project by far. And right now it’s free through March 2014 (with coupon code “FREE”).

We are trying to make the FSB as accessible as possible: it runs on smart phones, tablets, iOS/Android, in Logos 4 on Mac or Windows, and can even be accessed via http://Biblia.com. Our hope is that it will be a great blessing to many people in the church, reach many people we aren’t otherwise serving, and eventually return its development costs and a profit to us through the small number of those new users who decide to invest in a larger library or other digital Christian content at http://Vyrso.com, etc.

We know that some free mobile Bible apps have had as many as 40 million downloads. With a great study Bible, media, Bible dictionary, devotional content, and more, the FSB is an even more useful tool – and it is also free.

How can we tell people outside our existing Logos user base?

What would we need to say / do / offer to reach the people you go to church with? Have you already told them? Why or why not?

The FSB is our biggest content project ever, and we have a lot of marketing effort coming up. But we started with our existing user base, and have been surprised at how quiet the response (and sharing with others) has been. I think there are some community pricing titles that get more buzz! [smile]

Why? Is it that FSB isn’t targeted at our core customers? (Even if you don’t want a study Bible, have you checked out the Lexham Bible Dictionary?) Are we not describing it well? Is the message lost among our other communications? Does the product not seem right for your friends?

I’d appreciate hearing your thoughts, as well as feedback on the FSB itself.

Thanks!

-- Bob

Posts 11433
DMB | Forum Activity | Replied: Wed, Jul 4 2012 10:55 AM

Am sure you'll get a lot of input.

But for me, the $30/year subscription cost meant 'don't get involved'.  Usually when I plug in a resource, I want it to be a long-term go-to solution.

Thinking about this some more, and already being solidly 5-figures into Logos, the subscription is actually pretty peanuty (by comparison). So I suppose I haven't crossed the 'subscription' model yet. I do subscribe to JBL but some years yes, some no.

Later: I downloaded the free version. It did download immediately. I'm studying in the syriac Luke and on opening the study Bible it popped to where I was studying. Scanning down, it's a typical study Bible (easy to quickly read and get the key points). But I also notice when the going gets rough, like most of today's study Bibles, it waters Jesus down to middle-class palatability. I suppose that's ok for the group intended; certainly not my call anyway.

"God will save his fallen angels and their broken wings He'll mend."

Posts 103
mwk | Forum Activity | Replied: Wed, Jul 4 2012 10:56 AM

Interesting that I saw this offer today and almost grabbed it, then stopped.

I'm new to Logos so I'm still overwhelmed with all that I have. My thought was, "Do I really need this when I haven't even put to use all the other resources that I have?"

I used to be the type where I'd grab something if it was free. Then, reality set in and I realized how little time I had for all these free offers in general, not just Logos-related.

Again, being new, I don't think I'm qualified to answer all your questions.

But let me ask you one...

When I was ready to get deeper into Bible study, I poured through the Logos site, reading everything I could.

Not everyone is like that. So if I'm talking to someone about Logos for the first time and they've never heard of you, what is one URL I could send these people to get a starter version that doesn't overwhelm them with everything Logos has to offer? And maybe that includes the FSB.

This would be a link I could e-mail to someone that helps them bypass the home page and is dedicated to people who "heard about Logos from a friend, but I have no idea what to do first."

And maybe that site has a video that walks them through what they should do next.

By the way, living in Whatcom County, I thought about visiting. But your virtual tour was so good I feel I've already had a great tour.

Posts 1210
Ward Walker | Forum Activity | Replied: Wed, Jul 4 2012 11:10 AM

Bob, PYR some rambles...

I've had trouble trying to get a church in the heartland to embrace technology.  I'm a lay person; I bought a copy of Logos for one pastor, and the other used his book funds to buy a copy--I don't think our new Sr pastor uses it.  I've got some doubts that the other pastors have used theirs much, if at all.

 We have open wifi internet now, and increasing numbers of classrooms that have some kind of display capability (720p or less).

 However, I can count the number of folks that carry computers hardier than a basic cellphone on about one hand.  There is a strong feeling that anything other than a printed bible (and don't get me started on the KVJ-only element) isn't valid bible study (and if you don't carry one, you aren't "christian."

  I think your offering is at a price point that can be affordable (basically, forego one restaurant meal and get a year's worth of resources), but for some reason folks aren't biting here--even during the "Free" stage.

  Perhaps catering to small groups / in-home groups might fare better.

  Regarding product maturity, I thought this was still early in development--there were strong cautions to the Logosites to take a look, but not to spread the word too much.  I've seen features (community share/etc) begin appearing in Logos2Win, but as far as I can tell, those features don't yet work.  I just tried to post what my Sunday School class should study for this week, and I haven't seen that appear anywhere....not that anyone in my SS class is using the software.

  I held a class on e-tools for bible study, and it actually attracted students from outside our church--the first time I've personally seen that in our church.  However, they were principally interested in "Free", and only one person had made the plunge into Logos (and was there because they hadn't been able to harness it).

Posts 859
Jack Hairston | Forum Activity | Replied: Wed, Jul 4 2012 11:10 AM

Bob Pritchett:

...right now it’s free through March 2014 (with coupon code “FREE”).

First reason for rejecting FSB: Many offers appear with "free until <date>." It reminds me of a pusher's offer--"the first fix is free." My Bible is my most personal possession. When my Bible full of notes wears out, it takes years to transfer all of them to a new one. That is what attracted me to Logos Bible Software; all my notes would be in all the Bibles in my library.

Second reason for rejecting FSB--community notes. It would be like the offer of a community toothbrush. I want my own notes, not those of others who have their own views. Fred Smith, founder of FedEx, said, "Keep an open mind, and others will throw garbage in it."

One more happy Logos user,
Jack

Posts 1720
LogosEmployee
Bob Pritchett | Forum Activity | Replied: Wed, Jul 4 2012 11:42 AM

Thanks for the feedback -- keep it coming!

Jack, FSB supports private and community notes; you can have all private notes. It's your choice. And your notes aren't locked up -- even if you didn't subscribe to the FSB in the future, you'd still have your notes in Logos, attached to any Bible (including free ones) you wanted, or available through the notes documents UI.

Posts 401
Sam West | Forum Activity | Replied: Wed, Jul 4 2012 11:53 AM

Bob Pritchett:
March 2014 (with coupon code “FREE”).

Sounds interesting but How do i get the coupon code?

Thanks Sam West

Posts 1880
Philana Crouch | Forum Activity | Replied: Wed, Jul 4 2012 11:58 AM

Sam West:

Bob Pritchett:
March 2014 (with coupon code “FREE”).

Sounds interesting but How do i get the coupon code?

Thanks Sam West

The coupon code is the word FREE in all caps. 

 

Posts 446
Jonathan Sine | Forum Activity | Replied: Wed, Jul 4 2012 11:59 AM

My reservations to this point:

  1. Unsure of the theological underpinnings of the contributors of study notes (reformed / arminian, complementarian / egalitarian, etc.) 
  2. Faithlife / Biblia interaction is confusing to me. Facebook groups are more familiar to most folks and more accessible.
  3. However, I do like the features and UI of the app.

 

Jonathan Sine

Pastor - Squamish Baptist Church

2 Cor. 4.6

Posts 103
Mark O'Hearn | Forum Activity | Replied: Wed, Jul 4 2012 12:11 PM

From what you have stated, it seems clear to me that Logos users are not your targeted audience; hence the lack of interest.  Folks like me have invested into a much more robust Bible study tool, and will continue not to be interested in such an "introductory" product.

Personally I enjoy study Bibles, and have a number in my Logos 4 library (and in print), and would be interested in this study Bible except that I do not believe it would add anything new.  Even if I am mistaken concerning this matter, I am not interested in any financial commitment of a resource beyond its initial purchase.

For the objectives your company has for this product, you really need to focus your advertising and promotion away from the Logos ecosystem (i.e., website, forums, magazine, etc.) in order to attract new users interested in a lighter version of Logos.  I tend to agree with you that there is probably a market, though anecdotally it seems to me folks jump into Bible study with "both feet" or not at all.  Perhaps, though, for those who love Bible study, but have limited financially resources, they do not see the value this product has over other permanently free Internet resources and Bible study programs.

Anyway, for the reasons I have mentioned for myself I am inclined to continue promoting Logos 4 to my friends over this study Bible, as I see the program the better long-term investment for study.

Regards

Posts 13417
Mark Barnes | Forum Activity | Replied: Wed, Jul 4 2012 1:21 PM

What matters most in a study Bible is the quality of the content. That is way more important than the quality of the technology, but I fear that Logos hasn't paid enough attention to this factor. Students need to be able to trust their study notes - I'm not sure that there's enough scholars and pastors that users know and trust who are endorsing and writing for the FSB.

Posts 3168
Tes | Forum Activity | Replied: Wed, Jul 4 2012 1:41 PM

 

Instead of owning the Study bible up to 2014, and then disown it, why don't you sell it, so as we don't have to worry about? I don't understand why you say free since it is not free, if it is for a limited time.

 

Blessings in Christ.

Posts 32478
Forum MVP
MJ. Smith | Forum Activity | Replied: Wed, Jul 4 2012 1:46 PM

Bob Pritchett:
Why? Is it that FSB isn’t targeted at our core customers?

I think that the project has great potential and appreciate the quality of notes, graphics, structure, etc. The things that make it unsatisfactory to me are (no surprises):

  • the choice of canon - I'd prefer the same canon as the NRSV as one can ignore books far more easily than add them
  • notes attaching to only one location - scripture interprets scripture which gives multiple links

Nonetheless, I do hope the FSB succeeds as it is a solid model for faith community based Bible study.

 

Orthodox Bishop Hilarion Alfeyev: "To be a theologian means to have experience of a personal encounter with God through prayer and worship."

Posts 675
Into Grace | Forum Activity | Replied: Wed, Jul 4 2012 1:57 PM

Bob,

Why do you keep calling Faithlife "free". A credit card is required with an agreement to an upcoming annual subscription. A person does not own anything. After the trial runs out you start charging an annual subscription. Should they decide to opt out, they have nothing. Logos would have a lot more credibility if they were truthful. Your program is free for nothing.

 

 

 

 

Posts 397
T Gerold Castle | Forum Activity | Replied: Wed, Jul 4 2012 2:02 PM

 

Into Grace:

Bob,

Why do you keep calling Faithlife "free". A credit card is required with an agreement to an upcoming annual subscription. A person does not own anything. After the trial runs out you start charging an annual subscription. Should they decide to opt out, they have nothing. Logos would have a lot more credibility if they were truthful. Your program is free for nothing.

You do? I didn't give a credit card I don't believe. Also, FREE for a term has been the way it's been marketed from the beginning. Directly from the FSB web page you can find this:

  • 1

    Subscribe

    Use your coupon code to get the FSB for free through March 2014.

Not sure how much MORE TRUTHFUL they can be than telling the truth in the parameters of the product. FREE THROUGH MARCH 2014 is full disclosure in my opinion.

In HIS Eternal Service,
Tom Castle
**If we will do God's work, in God's way, at God's time, with God's power, we shall have God's blessings!!**

Posts 397
T Gerold Castle | Forum Activity | Replied: Wed, Jul 4 2012 2:05 PM

Just to be sure, I went through the process again to see if I had to enter anything... Clearly, from the screenshot, you can see that no payment is due and I was not asked for a CC.

In HIS Eternal Service,
Tom Castle
**If we will do God's work, in God's way, at God's time, with God's power, we shall have God's blessings!!**

Posts 675
Into Grace | Forum Activity | Replied: Wed, Jul 4 2012 2:08 PM

Tom Castle:

 

Into Grace:

Bob,

Why do you keep calling Faithlife "free". A credit card is required with an agreement to an upcoming annual subscription. A person does not own anything. After the trial runs out you start charging an annual subscription. Should they decide to opt out, they have nothing. Logos would have a lot more credibility if they were truthful. Your program is free for nothing.

You do? I didn't give a credit card I don't believe. Also, FREE for a term has been the way it's been marketed from the beginning. Directly from the FSB web page you can find this:

  • 1

    Subscribe

    Use your coupon code to get the FSB for free through March 2014.

Not sure how much MORE TRUTHFUL they can be than telling the truth in the parameters of the product. FREE THROUGH MARCH 2014 is full disclosure in my opinion.

I understand what you are saying, Tom

My point is with the word, "free" Why not say, "no cost until March 2014.

Posts 397
T Gerold Castle | Forum Activity | Replied: Wed, Jul 4 2012 2:13 PM

Into Grace:

I understand what you are saying, Tom

My point is with the word, "free" Why not say, "no cost until March 2014.

I'm not comfortable being critical over semantics. Especially not to the point of calling someone out for being dishonest when they're not being dishonest at all.

Into Grace:
Logos would have a lot more credibility if they were truthful. Your program is free for nothing.

It is actually FREE for the next 9 months.

In HIS Eternal Service,
Tom Castle
**If we will do God's work, in God's way, at God's time, with God's power, we shall have God's blessings!!**

Posts 675
Into Grace | Forum Activity | Replied: Wed, Jul 4 2012 2:13 PM

Tom Castle:

Just to be sure, I went through the process again to see if I had to enter anything... Clearly, from the screenshot, you can see that no payment is due and I was not asked for a CC.

If I recall correctly, I had to provide a credit card when I created the account a few months back.

 

Posts 3168
Tes | Forum Activity | Replied: Wed, Jul 4 2012 2:15 PM

Tom Castle:
FREE THROUGH MARCH 2014 is full disclosure in my opinion.

I agree with you.

Blessings in Christ.

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