Selling Logos 4 in Bookstores?
Comments
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While I agree on better marketting to seminary students, these also needs to better marketting to Christians looking for entry level software packages (whether they are new to Christianity or new to software). Logos misses out here as there is currently a need for someone with Logos to undo the marketting done by others and show the new entrant why they have bought the wrong software. It is a lot different from a few months ago when you could search enywhere on line and find Logos products among those offered by online stores - now search for "software" at an online Christian bookstore and you pull up everything EXCEPT logos products.
The current Logos base products are too expensive for entry level starters, as entry level people are really only trying to "test the waters" before going in. The risk is that now they willl most often enter different waters.
There are inexpensive Logos entry level packages out there, but again they are low profile and difficult to find unless you already know they exist. The new Nelson eBible products for one, including potentially some of the more specialized entry level collections listed on the logos site:
http://www.logos.com/products/details/5848 http://www.logos.com/products/details/5833
But also the Collegeville package : http://www.logos.com/products/details/5197 at $24.95
Not much in content scope but a way for a new user to learn the ropes and grow to want more....
Nelson even did a free entry level package a few years ago to get people started with a few key resources - all in Logos 3 of course.
But just imagine the cost to Logos of phone support for all these new users who need help getting up and running..... would have to be a massive loss leader.... as long as the rest of us were willing to pay higher prices for our new pre-pub resources, it MIGHT work.... but so far it has not worked, hence the pull back.
Selling software in Bookstores is not something that has seemed to work well in general. Of course there will be a few exceptions who have been introduced that way. Essentially it has been marketting to the wrong audience. Most bookstore browsers are not into computers that much, and bookstore owners cannot (or do not) help them much when they run into difficulties. More people seeking Bible software shop for it on-line. Unfortunately many do so via on-line book sellers and Logos is not there anymore, just the competition.
In the three (physical not virtual) Christian Bookstores in our city, all have a small amount of software, all very old stock (eight to ten years old) except for GLO which all have, and seems they are destined to keep, as it is an expensive black box to all except one store who has a demo (but on an old computer that can hardly handle it).
Does need a rethink - physical Christian Bookstores are not good at marketting software of any kind - virtual Christian Bookstores have software but now it is almost ALL the competition. The Logos site has a good profile but starts at a level many thing too expensive for an "entry level" they want to try. That leaves only word of mouth from existing users ? Well that can work for a small and specialized audience for a while.......
Suggest there be a new, free TRIAL Logos 4 package to download (not until the current support waves for Logos 4 are over though !!! ) with enough titles to make it interesting, where all except a few basic public domain titles expire after say three months (it takes that long to get up the learning curve unless you have enough time to put a major focus on learning just the new software). Couple that with better marketting to this group of new users of perhaps a few less expensive entry level packages would tend to get more users started on their collections......
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Floyd Johnson said:
I would be interested in how many here got their first Logos product from a Christian Book Store - local or seminary? I know I did - after receiving a substantial Christmas gift from the church I was pastoring.
Blessings,
Floyd
I bought Logos 2.0 at a discount Christian Bookstore. Along with several of the eBible collections. Especially the Author's LifeWorks Collections because it was much more economial than buying print books.
Also I gave away to a church I pastored for several years, 10 boxes of the eBible collections which had Bible Dictionaries, Concordances, and several versions of the Bible for $19.99 which was much cheaper than the print books. Bible studies with these people became a pleasure because they could do homework for the classes much easier and were excited to learn how to study the Bible for themselves!
Keep the low priced base packages and sell them in the Christian Bookstores. But educate the persons who sell these products.
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David J. Wilson said:
...better marketting to Christians looking for entry level software packages (whether they are new to Christianity or new to software).
...now search for "software" at an online Christian bookstore and you pull up everything EXCEPT logos products.
There are inexpensive Logos entry level packages out there, but again they are low profile and difficult to find unless you already know they exist. The new Nelson eBible products for one, including potentially some of the more specialized entry level collections listed on the logos site:http://www.logos.com/products/details/5848 http://www.logos.com/products/details/5833
But also the Collegeville package : http://www.logos.com/products/details/5197 at $24.95
Suggest there be a new, free TRIAL Logos 4 package to download (not until the current support waves for Logos 4 are over though !!! ) with enough titles to make it interesting, where all except a few basic public domain titles expire after say three months (it takes that long to get up the learning curve unless you have enough time to put a major focus on learning just the new software). Couple that with better marketting to this group of new users of perhaps a few less expensive entry level packages would tend to get more users started on their collections......Excellent observations and suggestions, David!
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David J. Wilson said:
But also the Collegeville package : http://www.logos.com/products/details/5197 at $24.95
Okay - you convinced me. I placed my order.
Blessings,
Floyd
Blessings,
FloydPastor-Patrick.blogspot.com
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I think there's a strong case to be made for: (1) Creating a very inexpensive (maybe even free to download) collection of resources, and (2) getting that collection in every Wal-Mart, Target, and Barnes & Noble.
I first encountered Logos as a college student, when I picked up what was essentially a 2.x starter package I found at a mainstream (i.e., non-Christian) store. I imagine it was an eBible package. It didn't have a whole lot of resources - the usual Matthew Henry's, KJV, Strong's, etc. - but it was enough to get me hooked. Before long, I had unlocked one or two commentaries, and a Bible or two. I was using the Strong's numbers to look into the original language - a tool I never even knew existed until Logos made it accessible to me. And by the time I entered seminary and discovered that they used it there, too, I was willing to invest some serious money in my Logos library.
I've since purchased thousands of dollars' worth of Logos software and resources, and have convinced family and colleagues that it's worth their investment, too.
But that's a lot harder than it needs to be when the barrier to entry is $150. Very few people are serious enough about Bible study to spend that kind of money on Bible software, and certainly not sight unseen.
I understand that a minimal package like I purchased doesn't really give the whole "Logos experience," but I don't think it needs to. All it has to do is give Christians a useful tool that broadens their concept of studying the Bible and whets their whistle for more. It's a gateway drug, really. [;)]
What if Wal-Mart's $10 software selection included a Logos starter set? What if Logos fans could direct their family and friends to a free download of L4 and a few basic resources? (Yes, they could get the free eBible demo in L3 and then download the new L4 engine, but that's a lot of work - I'm talking a one-click install here.)
The iPhone app is a great example of this sort of marketing, and I think it's going to be very successful, both in its own right and as a tool for bringing new people to Logos Bible Software. But there's a whole population of potential users out there who are never going to use Logos right now, either because they'll never encounter it, or because $150 is a lot to spend on an application for most people.
I don't know what sort of costs are involved in getting a jewel-cased CD into mainstream stores. I don't know what sort of issues there might be with creating a cheap/free downloadable starter kit. All I know is Logos' current pricing/marketing (with the exception of the iPhone app) makes it very unlikely that they're going to catch Christians outside of the clerical/academic folds. And that would be a real shame!
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Bob Schaefer said:
I think there's a strong case to be made for: (1) Creating a very inexpensive (maybe even free to download) collection of resources, and (2) getting that collection in every Wal-Mart, Target, and Barnes & Noble.
Unless Logos went to a fee-based support system, installation issues alone for such an offering would swamp Logos Tech Support.
Second, people will then balk at spending real money after getting something for free/almost for free.
Bob Schaefer said:I understand that a minimal package like I purchased doesn't really give the whole "Logos experience," but I don't think it needs to.
This where I have to disagree. Logos cannot be appreciated with a small library of public domain works. People will leave unimpressed and will not spend more. I have complained many times that to appeal to lay persons (small group leaders, Sunday School teachers, active Bible studiers) that Logos needed a good multi-volume commentary set that covers the whole Bible, is high quality, and doesn't cost an arm and a leg. JF&B and Matthew Henry don't cut it (don't stone me!).
Guess what? Logos has that right now for the first time. The Tyndale Commentary. If Logos tries anything new, I'd wrap that puppy up with a couple of interlinear Bibles, a half-way decent Bible dictionary (like Erdmans' more expensive one), their maps, timelines, Nave's Topical Bible, and the visual data from L4 and sell it for no more than $199. Not many resources but something solid.
Then I'd offer some upgrade bundles: say four-five more modern Bibles in one, two-three single or two-volume commentaries in another, a Backgrounds, manners, and customs bundle, a prayer bundle, a doctrines bundle (a couple of flavors, please), etc. to entice additions in logical progressions to go further in Bible study. Then promote some of the bundles that lay persons might already be interested in: MacArthur, Wiersbe, Jeremiah (add your own). Get them started with quality and offer not single resources but chosen bundles of resources to move up to the next level. Use the Home Page to target those with this intro bundle and offer occasional special discounts on a package for 24 hours or a few days (like Amazon's lightning deals, but a little longer).
A significant problem with small sets of resources is that they don't show off Logos' strength: the ability to own and use a vast library of resources for Bible study. I don't think they are effective show-pieces. I also don't think loading something up with fluff benefits Logos. People will go back for seconds of good food, not warmed over left-overs from another era.
Enough said.
This conversation will go on, but Logos has made up its mind. I don't think we are going to change it. On to another, more fruitful issue, I say.
Pastor, North Park Baptist Church
Bridgeport, CT USA
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Why not keep Logos Bible software in the Christian bookstores?Robert Pavich said:The "attrition" was very high (software that mysteriously disappeared and therefore Logos absorbed the loss) and the sales were very weak...it was never a large part of their market...so they decided to just severe the tie.
Of course it's not going to be a major part of the overall sales of Logos 4, but at least it's a running advertisement that's continually there - where people can see it.
I bought my first Logos product in a Christian bookstore and I wouldn't have even known that it existed if it wasn't out there to be seen.
I understand the thinking of Logos, from a business stand point, especially if they were relying on "in store presence" as a source of sales, but I still think it's a mistake to pull out all together because they should be thinking of it as a continual advertising opportunity, and nothing else.
At least people will know it's available - especially people who would never do a Google search for Bible Software.
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Stein Dahl said:
I understand the thinking of Logos, from a business stand point, especially if they were relying on "in store presence" as a source of sales, but I still think it's a mistake to pull out all together because they should be thinking of it as a continual advertising opportunity, and nothing else.
Advertising that produces no sales??? Huh? Who wants to do that?
Logos pulled it because their data showed very few sales and a good degree of theft or missing product to boot. Again, why do you want to continue to pour money into that??
The point is Logos tried it, the number of sales was not zero (some of you) but it was not enough to justify keeping that channel open. End of story. Let's use our energy to help Logos find a better way to get the word out if we really are interested in increasing their sales.
Pastor, North Park Baptist Church
Bridgeport, CT USA
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Mark A. Smith said:
This where I have to disagree. Logos cannot be appreciated with a small library of public domain works. People will leave unimpressed and will not spend more.
Mark, I agree with all you say. You are right. Logos is very complex Bible software for serious Bible study and IMHO it should stay that way. To gain people who are not willing to pay for the Bible more than $25 would not do any good.
Bohuslav
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Bohuslav Wojnar said:
To gain people who are not willing to pay for the Bible more than $25 would not do any good.
I don't really have an opinion on the matter, but consider the possibility of Logos shared files for a congregation - pastor, Sunday School teachers, youth ministers, worship planners etc. Different people using different features. It isn't a big jump from that to members of the congregation having stripped down, inexpensive Logos for their weekday studies.
Orthodox Bishop Alfeyev: "To be a theologian means to have experience of a personal encounter with God through prayer and worship."; Orthodox proverb: "We know where the Church is, we do not know where it is not."
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I must agree with Mark here...Logos is NOT a low-end-public-domain piece of blble software and the problem is...others do that job well...why would anyone change to Logos?
Most people don't get why they'd want Logos...they say "I'm using E-XXX" why do I want that? They have no clue that the resources that they are using are free for a reason; that BDAG just might be better than say ...Strong's?
While I understand the "gateway drug" thing...I think Logos would be better served with demos; as many as they could afford to have; showing WHY someone would need to spend 500.00 on bible software...
And those who understand it...would buy....
Robert Pavich
For help go to the Wiki: http://wiki.logos.com/Table_of_Contents__
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Bohuslav Wojnar said:
Mark, I agree with all you say. You are right. Logos is very complex Bible software for serious Bible study and IMHO it should stay that way. To gain people who are not willing to pay for the Bible more than $25 would not do any good.
"All Christians are equal, but some Christians are more equal than others." [:)]
"As any translator will attest, a literal translation is no translation at all."
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I appreciate all the suggestions! It's really interesting to see the same business discussions we have internally being held again with different people and different perspectives.
I've previously addressed why we don't sell in bookstores anymore (the bottom line: it stopped working -- they just weren't selling much), so I won't revisit that. But the discussion of the cheap starter / trial library reminded me of a good example.
Would you eat at a very expensive restaurant run by Chef Boyardee?
Probably not. Because if you're a fan of his inexpensive "taste of" product, you probably don't eat at very expensive restaurants. And if you do regularly eat at very expensive restaurants, you probably think Chef Boyardee isn't the pinnacle of quality dining.
But Ettore Boiardi was head chef at New York's Plaza Hotel before opening his own restaurant, at which diners begged for small bottles of sauce to take home. He obliged, eventually canning it and changing the spelling of his name to something more phonetic for English speakers.
Sorry if that's not a perfect fit... I've just been looking for a way to use this story... :-)
Even better might be to ask why there's no $9,000 starter edition Lexus. A way to get people into the Lexus brand when they're young and poor and can't afford a luxury car.
Because in this case, while brand management is part of the answer -- as it is for Chef Boyardee, who ultimately could only live at one end of the market -- there's also the fact that what makes a Lexus a Lexus is something expensive to provide: quality engineering, attention to detail, expensive components, and expensive-to-provide customer service. At $9,000 you can't offer a Lexus. Maybe something cheap and poorly supported with a Lexus nameplate, but not a Lexus.
That's how we feel about Logos. It's a powerful tool for working with a large library of quality Bible reference tools, which rewards an investment in learning to use it, all backed by stellar service. As a small collection of cheap books it's not nearly as attractive: it offers less content, the software seems "overpowering" for the content it has, it takes too much to learn to use, and we can't afford to offer the same service.
I think many of you are right: there is a (large) market of "lower-need" Bible students, many of whom might become full-fledged Logos users. But I don't think a cheap, trial Logos is the right way to reach them. Look for us to use a different brand, a different approach, and maybe even a different pricing model. (See http://bible.logos.com for a hint of where we're going. Or http://betabible.logos.com for an even bigger hint.)
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Paul Golder said:Bohuslav Wojnar said:
Mark, I agree with all you say. You are right. Logos is very complex Bible software for serious Bible study and IMHO it should stay that way. To gain people who are not willing to pay for the Bible more than $25 would not do any good.
"All Christians are equal, but some Christians are more equal than others."
Paul, I hope you just joke. The thing I wanted to say was that it is a
matter of preferences. There are people who would use Gedeon's free Bible for
their reading but have a motorbike for a weekend rides. Nothing against a
motorbikes but it shows preferences IMHO.Bohuslav
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Bob Pritchett said:
for a hint of where we're going. Or http://betabible.logos.com for an even bigger hint.)
Color me impressed. I see a sync button! [:O]
Now Bob, you realize this isn't the "private forum", are we supposed to keep quiet about this beta as well? [;)]
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Bohuslav Wojnar said:
Paul, I hope you just joke. The thing I wanted to say was that it is a matter of preferences. There are people who would use Gedeon's free Bible for their reading but have a motorbike for a weekend rides. Nothing against a motorbikes but it shows preferences IMHO.
I've had that conversation too many times to count.
Me: "Did you see my logos software? Pretty cool eh?"
Them: "Oh yeah....that's cool...is it free?"
Me: "no...it was about 650.00 when I bought it.
Them: "Whoa! That's a lot of cash!"
Me: "Well....when you think about it....it's only about 80.00 a month...I'll be you spend at least 50.00 a month on McDonalds"...
Them: "...well yeah..."
Me: "...and how much do you spend on your motorcycle a month?"
Them: "..well..i'm buying a new rim and tire now....about 350.00
Me..."hmmm.....
Priorities....
Robert Pavich
For help go to the Wiki: http://wiki.logos.com/Table_of_Contents__
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Bohuslav Wojnar said:Paul Golder said:Bohuslav Wojnar said:
Mark, I agree with all you say. You are right. Logos is very complex Bible software for serious Bible study and IMHO it should stay that way. To gain people who are not willing to pay for the Bible more than $25 would not do any good.
"All Christians are equal, but some Christians are more equal than others."
Paul, I hope you just joke. The thing I wanted to say was that it is a
matter of preferences. There are people who would use Gedeon's free Bible for
their reading but have a motorbike for a weekend rides. Nothing against a
motorbikes but it shows preferences IMHO.Yes it was a joke. I completely agree that in it's present form, L4 is not an entry level tool for the average user.
I also figured that Bob was way too savvy of a business man to not get a share of the entry level market, and with his succeeding post it looks like we can see that he is building a business model that will attract those who buy sub-compact software into desiring (and perhaps purchasing) a Luxury version one day.
( PS. My friend's Harley was more expensive than my house was... [;)] )
"As any translator will attest, a literal translation is no translation at all."
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Terry Poperszky said:
Now Bob, you realize this isn't the "private forum", are we supposed to keep quiet about this beta as well?
This is open to the public, though a very early beta. And this was the first mention of it.... you heard it here first. :-)
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Bob Pritchett said:
This is open to the public, though a very early beta. And this was the first mention of it.... you heard it here first. :-)
So instead of the 49.99 starter edition, you introduce them to it across the web, utilizing free resources. This is similar to the iPhone app model which is primarily the reason I upgraded from Mac 1.22 to L4. Then,when I saw the functionality of L4 and the additional resources being offered I dropped another 600 to upgrade my base package. That free iPhone application cost me over 700.00. [:O]
Not a bad business model.
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Paul Golder said:
( PS. My friend's Harley was more expensive than my house was...
)Ha, that was prophetic [:P]
Sorry, I didn't want to hurt your feelings. When I grow and be old and rich, I will buy one too [H]
You know, actually some years ago we started the first Christian Motorbikes Club in the country. They have a great ministry now.
Bohuslav
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Bob Pritchett said:
That's how we feel about Logos. It's a powerful tool for working with a large library of quality Bible reference tools, which rewards an investment in learning to use it, all backed by stellar service. As a small collection of cheap books it's not nearly as attractive: it offers less content, the software seems "overpowering" for the content it has, it takes too much to learn to use, and we can't afford to offer the same service.
Bob, this is right on, in my opinion. The old $10 intro packs made Logos look cheap. "Why would I pay hundreds of dollars for this? I get this much and more free on the internet." But you don't understand, it does so much more when you have more resources for it to work with, I'd say. Ultimately, after they got a cheap starter pack, they were nowhere closer to becoming Logos users than they were when we started. They now just owned a $10 starter pack that they'd never launch cause it was easier to use the web or to not even use a computer at all. It simply didn't show off at all what Logos could do. I almost feel the same way about the cheaper base packages as well.
So, in summary, my experience after I bought about 20 of those starter packs is that unless you were giving away a ton more than you did there, it simply isn't a good way to get new users to Logos.
Jacob Hantla
Pastor/Elder, Grace Bible Church
gbcaz.org0 -
Bob Pritchett said:
That's how we feel about Logos. It's a powerful tool for working with a large library of quality Bible reference tools, which rewards an investment in learning to use it, all backed by stellar service. As a small collection of cheap books it's not nearly as attractive: it offers less content, the software seems "overpowering" for the content it has, it takes too much to learn to use, and we can't afford to offer the same service.
Good point. The other option would be to do some kind of a rental program, but then you have to go back to all those publishers and you still have to provide the expensive support. But you could always something like "if your not sure you want to take the plunge into Logos but you want to give it a shot, Rent every resource in the Scholars, our best selling product, for $50 with one month to try it out. If at the end you want to buy the product, you get $25 off your purchase of a base product.
Yeah, doubt it...but with cloud computing it does make it more feasible.
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Bob Pritchett said:
I think many of you are right: there is a (large) market of "lower-need" Bible students, many of whom might become full-fledged Logos users. But I don't think a cheap, trial Logos is the right way to reach them. Look for us to use a different brand, a different approach, and maybe even a different pricing model. (See http://bible.logos.com for a hint of where we're going. Or http://betabible.logos.com for an even bigger hint.)
As much as I love what Logos is doing with library.logos.com, I'm afraid I'm underwhelmed with the free bible.logos.com site.
To me, it needs to do two things to consider it a success:
- Outshine the many existing Bible study sites in some way.
- Provide a clear and compelling link to Logos Bible Software.
I can't say that it accomplishes either of those tasks in the current forms Bob Pritchett shared with us. [:(]
I'm also disappointed in the idea of Logos as a luxury brand. Yes, I understand the business sense behind this. But tools like Logos need to be in the hands of the many, not just those of us privileged to have book budgets. The Reformation took place in no small part because the printing press made God's Word (and tools to understand it) available to those outside the priesthood and the academy. Computer-assisted Bible study is another reformation waiting to happen, but not if it's treated as a Lexus.
It's important to me that Logos not price "entry-level" Christians out of the reformation, because I believe that this software is the right balance of power and accessibility, and because at the end of the day I believe it's possible to put together a useful collection that is not beyond the budget of your typical Sunday school teacher or Bible study member, if only there's a will to do it.
Maybe it's my personal experience of having bought what I could afford - a very basic starter package - and growing into a dedicated user. As I understand it, that's apparently not a common experience, either in these forums or in the broader Logos community. Still, unless Logos has an ace up its sleeve, which looks more like the iPhone app and less like bible.logos.com, I think it's a both a mistake and a shame to abandon that market segment to lesser programs.
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Sounds okay.
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I used Lexus as a quality comparison, and to make a point about branding, which is an unavoidable part of how people perceive things and assign value. Logos isn't priced with an extra "luxury premium", though -- it's priced based on what it costs to make and support. Saying it's a shame to abandon the lower price market to lesser programs is like saying it's a shame cheaper products are made with flimsy plastic parts. The two things are actually related.
Bob Schaefer said:Outshine the many existing Bible study sites in some way.
I think we do have a few aces up our sleeves -- our full web strategy is "not yet revealed" -- but I'm still curious about what Bible.Logos.com would need to do to outshine the other sites.
Thanks!
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Bob Pritchett said:
I used Lexus as a quality comparison, and to make a point about branding, which is an unavoidable part of how people perceive things and assign value.
Bob - let someone with a history in automobile manufacturing remind you that a Lexus is only a Toyota with the critical tolerances cut in half (or less) and more quality control. That is how they became "branded" for quality. And it costs alot more to manufacture due to these details.
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I like the idea Bob. If publishers come on board, then one day I may have access to my "Platinum Library" wherever there is an internet connection. Imagine reading, searching, etc., a resurce without downloading, indexing, or even having your computer with you.Bob Pritchett said:Terry Poperszky said:Now Bob, you realize this isn't the "private forum", are we supposed to keep quiet about this beta as well?
This is open to the public, though a very early beta. And this was the first mention of it.... you heard it here first. :-)
Make sure to limit it to one login at a time per user.
Looks promising.
Mission: To serve God as He desires.
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I don't give a hoot where Logos sells or doesn't sell their product. The Christian bookstore thing just worked for me. That's where I got mine.
But where Logos decides to sell their product is their business and has to be based on the numbers.
My thought was that if it's not going to be in Christian bookstores (at least for visibilities sake) - then some other advertising on the web or in magazines would be needed to increase peoples awareness that Logos even exists. To me sales seems to be about 40% user satisfaction with the product, and 60% visibility.
I also like the idea of setting up a web page that people can go to - to allow them to "use" or "preview" a web based version of the software. i suppose this idea is a much better use of Logos resources than handing out $10.00-$50.00 starter packs.
But if it's going to work - and actually attract people to the Logos brand and get people interested in buying the full Logos 4 program (and it's my understanding that that's the goal) - it should look and act just like the real deal does. The web site does not look anything like the program. That's gonna turn a lot of people off. IMHO.
So I'm wondering if making this beta web site look and act just like the real deal is going to be part of what Logos is doing with the overall re-design of Logos.com?
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Bob Pritchett said:
Saying it's a shame to abandon the lower price market to lesser programs is like saying it's a shame cheaper products are made with flimsy plastic parts. The two things are actually related.
Respectfully, I have to disagree. Maybe it simply isn't financially viable for Logos to serve this market segment while maintaining the quality of the product - you know that better than I do, of course. But that doesn't mean it's not a shame if that's the fact. Christians on a budget deserve better than the mediocre software that's currently available to them.
Bob Pritchett said:I'm still curious about what Bible.Logos.com would need to do to outshine the other sites.
That's actually a really good question!
If I answer honestly, I think I probably won't know the answer until I see it - it's the "wow!" moment that I had when I realized how far you'd come in translating L4 into a web-based resource over at library.logos.com. If you run with that, maybe including a web-centric version of the Home page, you'd be introducing a kind of Bible study tool to the web that just doesn't exist anywhere else, and that is distinctively Logos. You'd be able to provide a substantial part of the boxed "Logos experience" without any distribution costs, and (I'm guessing) with lower support costs.
That's what occurs to me right now, but I'll certainly share anything else I come up with that would polish the Logos halo.
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Bob Schaefer said:
Christians on a budget deserve better than the mediocre software that's currently available to them.
the reason the programs are viewed as mediocre is because programs like Logos exist. If "Premium" products didn't exist the "cheaper" alternatives would be heralded as great tools because they would then be at the top of the heap.
I'm definitely with Bob on this one. The only alternative I can come up with to not having a "best" that is out of the reach of some is to simply not create the best for anyone, to simply only create that which we are able to invest our money in without pay so that it is free to those who cannot afford to pay anything for it.0
