If you’ve been paying attention, you may have noticed some slight changes in the Logos app and here in the forums, starting with a new blue Logos logo. This is representative of more expansive changes for us as a company—changes that help us refocus on our vision to increase biblical literacy for every Christian around the world.
Many of our teams have been working for well over a year now on plans to bring the Logos brand back to the forefront. Today, I’ll share the big picture of what that means for the future of Logos.
1. Focus
This sentence is the foundation for all we’re doing:
Logos exists to empower believers everywhere to go deeper in their Bible study through a fusion of biblical content and powerful technology, because we believe a deeper relationship with God comes through knowing the Word.
In short, we’re refocusing on what we do best—serving you by building technology that empowers you for deeper study in God’s Word.
2. Growth
Returning to what we do best implies something important: we’re giving renewed attention to things that are at the heart of our vision. First and foremost, this means we’re continuing our commitment to improving and expanding the Logos app so it meets the needs of Christians around the world. In addition, we’re going to continue publishing world-class, Bible-focused content through Lexham Press. We will also keep developing Proclaim as part of the sermon creation and delivery workflow.
In addition to what we’ll continue, we also have our eyes on broadening the Logos platform while staying true to our core focus on Bible study. One key thing we’ve already done is expand globally (Logos 10 is available in eight languages), and we will continue to make Logos available, accessible, and affordable internationally. We are also working to better support seminaries, academics, and students with the Logos platform. We’ve built out our academic offerings quite a bit already, but we can and will do more to earn and deepen trust among seminaries and Bible colleges. And we will always look for ways to expand our reach to continue serving new users looking to go deeper in their knowledge of the Word.
3. What this means for you
You won’t see a lot of changes right away. I’ve already noted our new logo and the accompanying color changes. Beyond that, you’ll notice we’ve changed the name of the Logos app to “Logos Bible Study App” to better reflect how brands talk about apps.
The other big change you may notice is that your Faithlife account is now a Logos account. Your login credentials aren’t changing, so the only difference is the login screen.
If you’re wondering about what to call us as a company, we’re Logos. Our legal entity remains Faithlife, but you won’t see it much. The brand you’ll see and engage with will be Logos, and we’ll be nesting new and refreshed products—some that started as Faithlife products—within the Logos brand.
We’re grateful to have the opportunity to serve each of you. Thank you for going on this journey with us. Please don’t hesitate to reach out if there’s anything we can do to help you: logos.com/contact or email me directly at vik@logos.com.
We’re doing all of this because we believe that a deeper relationship with God comes through a deeper knowledge of his Word.
Onward—to the next 30 years,
Vik